How to Turn On Digital Creator on Facebook

Ready to level up your personal Facebook profile and unlock powerful tools designed specifically for creators? Making the switch to a Digital Creator profile is your first step toward gaining access to professional analytics, monetization options, and features that can help you grow your audience. This guide walks you through exactly how to turn on Digital Creator mode, what it means for your profile, and how to use the new features to build your personal brand.

What Exactly is a "Digital Creator" Profile on Facebook?

Think of it as an official upgrade for your personal Facebook profile. For years, you had to create a separate Facebook Page to access business and creator tools. But now, Facebook allows you to convert your existing profile into a professional-style account by turning on what they call "Professional Mode." When you select "Digital Creator" as your category, your profile is transformed into a hub for your content, complete with features previously reserved for Pages.

Essentially, it allows you to maintain your network of friends while building a public following, all from the comfort of your personal account. You get the best of both worlds: personal connection paired with professional growth tools.

The Key Benefits of Making the Switch

You might be wondering if it's worth the click. The answer is a resounding yes if you're serious about creating content. Here's what you gain access to immediately:

• The Professional Dashboard: This becomes your new mission control. It's a central location to track your performance, access professional tools like the Ad Center and comment management, and discover educational resources from Facebook.
• Advanced Profile Insights: Ever wondered who is actually seeing your posts? Professional mode gives you detailed analytics on your audience demographics, post reach, and engagement. You can see which content resonates and make smarter decisions about what to create next.
• Monetization Opportunities: This is a big one. Switching on Professional Mode makes you eligible to earn money directly on Facebook through programs like Stars (tipping), ads on Reels, in-stream ads for videos, and paid subscriptions. (Note: You still have to meet specific eligibility criteria for each program.)
• Enhanced Reach: Facebook may recommend your content to people outside of your existing friends' network, helping you get discovered by a wider audience who may be interested in your content. Your profile effectively starts acting like a Page in the recommendation algorithm.

Before You Flip the Switch: What to Consider

Switching is simple, but it's a good idea to know a few things before you commit. Here are the main changes to keep in mind:

• Your Profile Becomes Public: Anyone on Facebook can follow you and see your public content in their feed. You can still share certain posts with just "Friends," but the default nature of your creator profile will be public.
• "Friends" Become "Followers": Your existing friends automatically become followers. You will also see a follower count displayed publicly on your profile, which combines your friends and any new followers you gain.
• It's Reversible: If you decide the creator life isn't for you, you can turn Professional Mode off. Your existing friends will remain your friends, but you will lose access to all the professional dashboards, insights data, and any monetization you might have set up.

For most aspiring creators, artists, public figures, entrepreneurs, and community builders, these changes are overwhelmingly positive and align with the goal of growing a public presence.

How to Turn on Digital Creator Mode: A Step-by-Step Guide

Alright, you're ready to make the change. The process takes less than a minute. Just follow these simple steps:

1. Navigate to Your Facebook Profile: Open the Facebook app or website and go to your main profile page (the one with your profile picture and name at the top).
2. Open the Profile Menu: To the right of the "Edit Profile" button, you'll see a button with three dots (...). Tap or click on it. This will open up your Profile Settings menu.
3. Find "Turn on professional mode": Scroll down the list of options in this menu. You should see an option that says Turn on professional mode. Click it.
4. Follow the Prompts: Facebook will present a few screens that summarize the changes we discussed above (like gaining access to insights and allowing anyone to follow you). Click "Turn on" to continue.
5. Set Your Profile Category: Now for the key part! Facebook will ask you to select a category that best describes what you do. Type in "Digital Creator" (or choose another one that fits like Artist, Blogger, Musician, etc.) and save your choice. This category will be displayed publicly on your profile in the intro section.

And that's it! Your profile is now in Professional Mode, and you are officially a "Digital Creator" on Facebook. You'll immediately notice some changes, like the presence of a "Dashboard" on your main profile view.

Welcome to Professional Mode: What to Do Next

You've made the switch, now what? Don't get overwhelmed by the new options. Here's a quick guide to your first few stops to get the most out of your new creator profile.

1. Get Acquainted with Your Professional Dashboard

You can find a link to your Professional Dashboard right on your profile. Think of this as your new command center. It’s typically broken down into a few key areas:

• Insights at a glance: A quick overview of your follower count, post reach, and engagement.
• Your Tools: Here you can find tools like the Post Composer, Comment Manager to help you moderate conversations, an A/B Testing tool for certain post types, and shortcuts to create ads.
• Monetization: This is where you can see which monetization programs you are eligible for and track your earnings once you're set up.
• Inspiration Hub: A useful section where Facebook showcases trending content, post ideas, and popular Reels audio to inspire your next creation.

2. Understand Your New Creator Analytics

Clicking into the "See more insights" section of your dashboard is like turning on the lights in a dark room. You can finally see what’s working. Pay attention to these three core metrics to start:

• Reach: This number tells you how many unique accounts saw your content. It’s the best way to measure audience growth and see how far your posts are traveling outside your immediate circle.
• Engagement: This includes all the reactions, comments, and shares on your posts. A high engagement rate tells Facebook that your content is interesting, which can signal the algorithm to show it to more people.
• Net Followers: Instead of just seeing your total follower count, this metric shows you how many people followed (and unfollowed) you over a given period. It's a true indicator of growth.

Use this data to identify patterns. Are your Reels getting way more reach than your photo posts? Do posts where you ask a question get tons of comments? Let the data guide your content strategy.

3. Explore Monetization Opportunities

Navigate to the monetization section of your dashboard. You’ll see that most programs have specific requirements. For instance, in-stream ads for videos often require a certain number of followers (e.g., 5,000) and watch-time minutes. Don't be discouraged if you don't qualify yet. Instead, use this as a motivator!

One of the first tools you may get access to is Stars. This allows followers to send you small financial tips on your content. Make sure to complete the setup process so that it's active when people feel like supporting your work.

Strategies for Success as a Facebook Digital Creator

Having the tools is one thing, using them effectively is another. To truly thrive, you need a strategy.

Find Your Niche and Stick to It

You can't be everything to everyone. The most successful creators are known for something specific. Instead of being a generic "lifestyle" creator, you might be the go-to person for "easy weeknight vegan recipes," "budget travel hacks for solo female travelers," or "beginner-friendly woodworking projects." Having a clear niche helps you attract a dedicated audience who comes to you for a specific reason.

Create Content That Connects

Your analytics will tell you what performs best, but start by focusing on these proven content formats on Facebook:

• Short-Form Video (Reels): Reels are a top priority for visibility on Facebook. Create valuable, entertaining, or inspiring shorts. Use trending audio but add your unique spin to it.
• High-Quality Photos & Carousels: A strong, storytelling image can still stop the scroll. Carousels (multiple photos in one post) are also great for providing step-by-step tutorials or sharing a collection of tips.
• Go Live: Live video is an amazing way to connect with your audience in real-time. Do a Q&,A, show a behind-the-scenes look at your process, or collaborate with another creator.

Consistency Builds Momentum

The algorithm favors active accounts. You don’t need to post five times a day, but creating a consistent posting schedule a few times a week signals to Facebook that you're a serious creator. Plan your content in advance to avoid burnout and keep the momentum going.

Engage with Your Audience Authentically

Social media is a two-way street. Don't just post and ghost. Respond to comments, ask questions in your captions to spark conversation, and thank people who share your work. Building a community, not just an audience, is what leads to long-term success.

Final Thoughts

Switching to a Digital Creator profile on Facebook is a straightforward move that opens up a world of professional tools for growth. By leveraging your new dashboard, understanding page insights, and creating a content strategy that serves a clear niche, you can transform your personal profile into a thriving platform for your brand or passion.

Once you're set up as a creator, staying consistent is often the biggest hurdle. Writing content, filming videos, and handling the administrative tasks of social media management can be exhausting. That's why we built a simple, modern social media scheduler made just for creators. We call it Postbase. Our platform prioritizes simplicity to help you map out your content schedule and publish to Facebook, Instagram, and many other platforms from one centralized dashboard. It's designed to help you stay focused on being a creator while our software handles the tedious tasks.