How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Comments are the heartbeat of your TikTok account, turning passive viewers into an active community. If your comment section is silent because the feature is turned off, you're missing out on vital engagement that fuels reach and builds your brand. This guide will walk you through exactly how to turn on comments, manage them for individual videos, and use filtering tools to create a positive and interactive space for your followers.
On TikTok, not all engagement is created equal. While likes are a quick nod of approval, comments are a far stronger signal to the algorithm. They represent a viewer taking the time to stop, think, and interact with your content. This tells TikTok that your video isn't just entertaining, it's thought-provoking and community-building, making it more likely to be pushed out to a wider audience on the For You Page.
But the benefits go way beyond pleasing the algorithm. The comment section is where the real magic happens:
Ultimately, a disabled comment section is like throwing a party and locking the front door. You might have a good time by yourself, but you miss the entire point - connection. Let's get that door open.
The quickest way to enable comments across your entire account is by using TikTok’s main privacy settings. This "master switch" will set the default for all future videos you post. If this is turned off, you might find yourself unable to enable comments on individual videos.
Here’s how to find it and set your account-wide permissions:
By selecting "Everyone," you're setting your account up for potential growth by allowing anyone to jump into the conversation. Now, let's look at how to manage comments for specific videos.
Sometimes you need more surgical control. You might want comments open for most of your content but need to shut them down on a specific video that's attracting negative attention or covering a sensitive topic. TikTok gives you the ability to override your global settings on a per-video basis, either before you post or after it's already live.
While you're in the creative flow, it’s easy to manage your comment settings right from the final posting screen. This is the best time to decide how you want to handle interaction for that specific video.
Here are the steps:
Turning the toggle off on this screen will disable comments for this one video, even if your account-wide setting is "Everyone." It provides a handy one-time override.
Did you forget to disable comments on a video or, conversely, post a video and later realize you want to invite discussion? No problem. You can change the setting retroactively.
This simple process lets you stay in control of the conversation long after a video has gone live, which is perfect for managing your community effectively as a video grows in views.
Turning on comments is only half the battle. Creating a space where people want to comment requires proactive moderation. TikTok provides a suite of excellent filtering tools to help you keep your comment section positive, relevant, and free of spam. Using them effectively is just as important as turning comments on in the first place.
You can find all of these tools in the same place as the global comment settings: Profile > Menu > Settings and privacy > Privacy > Comments.
This is your first line of defense. By turning this feature on, you let TikTok’s system automatically hide comments that it identifies as spam, or as potentially offensive or abusive. This is a non-negotiable for any creator or brand - it’s a simple toggle that immediately improves the quality of your comment section with zero extra effort.
This is where you get to customize your protection. The keyword filter allows you to create a list of words or phrases you want to automatically hide. If a comment contains one of your keywords, it won’t appear publicly unless you manually approve it.
This is incredibly useful for:
For maximum control, you can enable the "Filter All Comments" option. When this is active, no new comments will appear on your videos until you manually review and approve them. This is the 'nuclear option' and can be labor-intensive, but it’s invaluable for sensitive content, videos that are magnets for controversy, or during a brand crisis. It gives you 100% control over the public conversation taking place on your content.
If you’ve gone through the steps above and your comment settings are still greyed out or not working as expected, there might be a few other factors at play.
Learning how to turn on comments is simple, but leveraging them effectively is a real skill. By combining open comment settings with smart, proactive moderation, you can build a thriving community that not only fuels your growth on the platform but also provides you with invaluable insights into what your audience wants.
Once those comments start rolling in, staying on top of the conversation becomes the next big challenge, especially when you're managing multiple social platforms. That's why we built our unified inbox in Postbase. We wanted a single place to see and reply to comments from TikTok, Instagram, and more without having to jump between five different apps. It makes community management feel organized and intentional, helping you build real relationships with your audience instead of just fighting to keep up with notifications.
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