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Thinking of moving to a new TikTok account but dreading the idea of losing all your hard-earned content and followers? You’re not alone. While TikTok doesn’t offer a one-click “transfer” button to merge accounts, you can still strategically move your data and encourage your community to follow you to your new home. This guide will walk you through the entire process, covering how to save your videos, migrate your audience, and get your new account started on the right foot.
Let's get this out of the way first. You cannot automatically transfer followers, likes, comments, or analytics from one TikTok account to another. Each account is a unique entity in TikTok's ecosystem, and the engagement data is permanently tied to that original account. This isn’t a bug - it’s by design, meant to keep analytics clean and prevent manipulation.
But that doesn't mean you have to start completely from scratch. The process is more of a strategic migration than a simple transfer. It involves saving your content, guiding your audience to your new profile, and manually setting up your new space. It takes some effort, but it's entirely possible to make the switch without losing your brand. This guide will give you the complete playbook.
Your videos are your most valuable asset. They represent hours of creativity, work, and community building. Thankfully, getting them off your old account and onto your new one is the most straightforward part of this process. You have a couple of options for saving them.
If you want to re-upload your videos to your new account without the distracting TikTok watermark and your old username stamped on them, you'll need to use a third-party tool. This is the cleanest method for repurposing your content.
Here’s how it works:
Repeat this process for all the videos you want to keep. It's a bit tedious, but it gives you high-quality, clean versions of your content ready for a fresh start on your new account or for repurposing on other platforms like Reels or YouTube Shorts.
If you have hundreds of videos or just want a complete archive of everything you've ever posted, you can request your data directly from TikTok. This package includes more than just your videos - it contains your comment history, direct messages, profile information, and more.
Here’s the step-by-step process:
Your request will move to the "Download data" tab. It can take a few days for TikTok to process your request. Once it's ready, the file will be available to download for about four days. This is a great way to get a full backup of your content, but a manual download is often faster if you only need a handful of key videos.
Once you’ve saved your videos, it’s tempting to just upload them all at once to your new account. For the sake of the algorithm, resist that temptation.
Remember, the likes and comments won't carry over. It will feel like starting from zero, but see it as a chance to re-engage your audience and breathe new life into your top content.
This is where your marketing skills come into play. You can't force your followers to move, but you can create a clear and compelling migration plan to encourage them to join you on your new account.
Don't just mention it once and hope for the best. A successful migration requires a consistent messaging campaign on your old account.
Prepare to see a drop-off. Not everyone will follow you, and that's okay. The ones who do are your true, most engaged fans. You are essentially filtering for a higher-quality audience.
Beyond videos and followers, a few other elements need your attention. These are quick wins that help maintain your brand consistency.
Your video drafts are saved locally to your device and are tied to your logged-in account. They will not transfer when you log out or switch to a new account. Before making the final switch, go through your drafts. Either finish and post them on the old account or screen record them to save the idea for your new one.
Just like followers and comments, your analytics tied to the old account will not move over. Take screenshots of your old account's analytics dashboards. Note your top-performing videos, audience demographics, and high-engagement posting times. This data is an invaluable blueprint for building your content strategy on your new account.
If this seems like a lot of work, it's worth reminding yourself why you're doing it. There are several good strategic reasons for making a move:
While there's no single button to transfer your TikTok data, a strategic migration is absolutely achievable. By saving your content, executing a clear communication plan to guide your followers, and manually setting up your new profile, you can successfully move to a new account while preserving the core of what you've built.
This process of rebuilding an account can feel a bit like relaunching your brand, which makes having a solid content plan even more important. At Postbase, we built our platform for the reality of social media today. With our simple visual calendar, you can schedule your repurposed TikToks and new short-form videos weeks in advance, making it easy to create the posting consistency needed to grow your fresh account. It helps you stay organized and focus on what you do best: creating great content.
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Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.
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