How to Switch Between Bluesky Accounts

Juggling more than one Bluesky account is a lot simpler than you might think. Whether you're separating your personal thoughts from your professional brand, managing a side hustle, or handling social media for clients, Bluesky's built-in feature makes switching between profiles feel effortless. This guide provides a detailed walkthrough on how to add and switch between multiple accounts on both mobile and desktop, plus some professional tips to help you stay organized and efficient.

Why Manage Multiple Bluesky Accounts?

In today's digital landscape, keeping our online identities separate isn't just a preference, it's often a necessity. You wouldn't typically discuss your new sourdough starter in a team meeting, and you probably wouldn't post Q4 revenue projections on your personal timeline. Managing multiple accounts on a platform like Bluesky allows you to create clear boundaries and tailor your content to the right audience.

Here are a few common scenarios where running more than one Bluesky account makes perfect sense:

• The Creator/Business Owner: You have your personal account where you connect with friends and family, and a separate one for your brand, business, or creative project. This allows you to maintain a professional voice, engage with your customers or followers, and promote your work without merging it into your private life.
• The Social Media Manager: If you manage social media for other companies, you need a way to access and post from client accounts without constantly logging in and out. A dedicated account switcher is a day-to-day lifesaver, cutting down on friction and the risk of posting to the wrong profile.
• The Side Hustle Enthusiast: Maybe your day job is in finance, but your passion is vintage sci-fi novels. A separate Bluesky account allows you to build a community and brand around your niche interest or side project without it overlapping with your professional identity.
• The Privacy-Conscious User: Some people prefer an anonymous or pseudonymous account to participate in specific communities or discussions freely, separate from an account tied to their real name and professional network.

Whatever your reason, Bluesky has streamlined the process, recognizing that users have multifaceted digital lives. It’s a small quality-of-life feature that makes a huge difference in daily usability.

The Good News: Bluesky Has Built-In Account Switching

If you've ever dealt with social media platforms that make you log out and back in every single time you want to switch profiles, you'll be happy to hear that Bluesky has solved this problem elegantly. The platform comes with a native, built-in account switcher. This isn't a hidden trick or a third-party workaround, it's a core feature designed to make multi-account management seamless from day one.

This functionality is available on both the mobile app (for iOS and Android) and the desktop web version, ensuring a consistent experience no matter how you access the platform. Once you add your accounts for the first time, switching between them takes just two taps or clicks. There's no need to re-enter your password every time, which lets you focus your energy on engaging and creating content instead of wrestling with login screens.

A Step-by-Step Guide: Adding a New Bluesky Account

Before you can switch, you need to add your other accounts. The process is straightforward and takes less than a minute. Make sure you have the handle (e.g., @yourhandle.bsky.social) and password ready for each account you want to add.

On the Bluesky Mobile App (iOS and Android)

The mobile app is where most users spend their time, and adding an account is just a few taps away.

1. Open the Main Menu: Tap the "hamburger" menu icon (three horizontal lines) in the top-left corner of the screen. This will reveal the main navigation sidebar.
2. Find Your Profile and Select 'Add Account': Look for your current profile picture and handle at the top of the menu. Directly below it, you'll see a button with a plus sign labeled + Add account. Tap this button.
3. Enter Your Credentials: You'll be taken to a login screen. Here, you need to choose "Sign in with an existing account." Enter the handle and password for the other Bluesky account you want to add to the app.
4. Login and Confirm: After entering the correct details, tap "Sign In." The app will authenticate the account and add it to your list of profiles. You'll be switched over to the new account automatically, but your previous one is still just a tap away.

You can repeat this process for any other accounts you manage. Bluesky allows you to add several accounts, although for practical purposes, most users stick to two or three for ease of management.

On the Bluesky Website (Desktop)

The process on a computer is just as simple and is perfect for when you're managing social media from your desk.

1. Navigate to the Sidebar: Open bsky.app in your web browser. On the left side of the screen, you’ll see the main navigation sidebar.
2. Click Your Profile at the Bottom: At the very bottom of the sidebar, you'll find your current profile picture, name, and handle. Click directly on this area.
3. Select 'Add Account': A small pop-up menu will appear. The first option will be + Add an existing account. Click on it.
4. Login with the New Account: A login window will appear, asking for the next account's details. Enter the handle and password, then click "Sign In." The account will be added, and your view will switch to its timeline.

That's all it takes. Now both of your accounts are accessible from the same browser tab without any fuss.

How to Effortlessly Switch Between Your Bluesky Accounts

Once your accounts are linked, swapping between them is the easy part. The new muscle memory you’ll develop is going to save you buckets of time.

Switching Accounts on Mobile

1. Open the Menu: Tap the hamburger menu icon in the top-left corner.
2. View Your Accounts: At the top of the menu, you will now see all the accounts you've added, each represented by its profile picture.
3. Tap to Switch: Simply tap on the profile picture of the account you want to switch to. The app will instantly change contexts - your timeline, notifications, and profile will all update to reflect the selected account. You can now post, like, and comment from this profile.

Switching Accounts on Desktop

1. Click Your Profile at the Bottom: In the bottom-left corner of the screen, click on the area with your active account’s avatar and handle.
2. Select from the List: The pop-up menu will now display all the accounts you’ve added.
3. Click to Switch: Click on the account you want to use. The entire browser interface will refresh instantly to show that account's feed and notifications.

The speed here is the main benefit. There’s no loading spinner or delay. It's an immediate switch, allowing for rapid-fire responses or updates across different personas or brands.

Pro-Tips for Managing Multiple Bluesky Accounts

Simply adding and switching is just the start. If you're managing professional accounts alongside your personal one, staying organized is vital to avoid messy overlaps or embarrassing mistakes. Here are a few strategies to keep things running smoothly.

1. Use Distinct Profile Pictures and Banners

This might seem obvious, but it’s the single most effective way to avoid posting to the wrong account. Give each profile a completely different visual identity. Use a professional headshot or company logo for your business account and a casual photo or abstract image for your personal one. The same goes for the header image. This instant visual cue helps your brain recognize which "hat" you're wearing before you even read the handle.

2. Pin Your Most-Used Accounts (Mobile)

If you have several accounts added but frequently use one or two, you can pin them to the top of your switcher menu in the mobile app. To do this, go to your account list in the side menu, tap the "meatballs" menu (...), and you’ll see an option to "Manage accounts." From there, you can reorder your profiles or use the pin feature to lock your most important ones in place. This is especially helpful for social media managers juggling multiple clients.

3. Set Up Different Custom Feeds for Different Accounts

One of Bluesky's best features is its open ecosystem of custom feeds. Use this to your advantage by curating unique content experiences for each of your profiles. For your professional account, you might subscribe to feeds dedicated to industry news, tech developments, or leaders in your field. For your personal account, subscribe to feeds about your hobbies, favorite artists, or friend groups. This helps you mentally switch gears when you switch accounts and keeps your content stream relevant to the profile you're actively using.

4. Double-Check Before You Post

Even with distinct profile pictures, mistakes can happen. Before you hit that "Post" button, take half a second to glance at the profile avatar in the corner of the composer window. This tiny habit can save you from the classic horror story of accidentally posting a weekend meme from your company’s official account. It's a simple mental checkpoint that becomes second nature over time.

5. Mind Your Notifications

Getting notifications for every like, reply, and repost from multiple accounts can quickly become overwhelming. Go into the notification settings for each account and customize what you want to be alerted about. You might want full notifications for your highly engaged brand account but only mentions and replies for a less-active personal account. Tailoring your alerts prevents notification fatigue and helps you focus on the interactions that matter most for each profile.

Final Thoughts

Bluesky's native account switching makes managing multiple online identities incredibly simple. By providing a clean interface to add and switch between profiles on both desktop and mobile, the platform eliminates a common point of friction found elsewhere, empowering you to maintain your different worlds without logistical headaches.

We know that managing multiple accounts on one platform is one piece of the puzzle, but juggling content across Bluesky, Instagram, TikTok, LinkedIn, and more is another challenge entirely. That's why we at Postbase designed a tool to bring sanity to the chaos. Our visual calendar lets you plan and schedule posts for all your accounts across all platforms, while our unified inbox centralizes all your comments and DMs, so nothing slips through the cracks. It’s what you need to run your social media without burning out.