How to Sign Up for Facebook Mentions

Wondering how to sign up for the Facebook Mentions app? The short answer is: you can't, because it no longer exists. Facebook discontinued the standalone Mentions app years ago, but the good news is that all of its powerful, exclusive features for creators and public figures didn't disappear - they just moved. This guide will show you exactly what happened to Mentions and how you can access today's equivalent tools for live streaming, managing your audience, and getting verified.

What Happened to the Facebook Mentions App?

For a long time, the Facebook Mentions app was an exclusive, invite-only tool for verified public figures - actors, musicians, journalists, popular creators, and politicians. It was an elite club. The app gave them a streamlined way to interact with their followers, distinguishing their professional activity from their personal Facebook profiles. It was their command center for engaging with the public.

The core features of Facebook Mentions included:

• A Streamlined Feed: It filtered out the noise, showing users only the posts and mentions relevant to them and their brand, making it easy to see what people were saying about them.
• Enhanced Live Video: The app provided more sophisticated capabilities for Facebook Live, allowing public figures to host professional-grade streams and Q&As directly from their phones.
• Direct Story Sharing: Stars could crosspost their Facebook Stories to Instagram, simplifying content creation across platforms.
• Comment Management: It offered a dedicated space to manage comments, messages, and mentions from fans and other pages in a single, organized place.

However, as Facebook’s main platform evolved, its creator tools grew more robust. Over time, the company started integrating the best features of Mentions directly into the main Facebook app and what was then called Creator Studio. Eventually, maintaining a separate app became redundant. Facebook decided to sunset the Mentions app and fold all its creator-focused functionality into its primary Business Suite, making these powerful tools more accessible to a broader range of creators, not just A-list celebrities.

Your New Command Center: Meta Business Suite for Creators

Today, the spiritual successor to Facebook Mentions is the Meta Business Suite. While it doesn't have the same "exclusive" feel, it's far more powerful and centralizes the management of your professional presence on Facebook, Instagram, and Threads. This is where you'll find all the modern tools to grow your brand, engage your audience, and analyze your performance.

Meta Business Suite now houses the core functionality that made Mentions so valuable, including:

• A unified inbox to manage comments and direct messages across Facebook and Instagram.
• Advanced content creation tools for scheduling posts, Stories, and Reels.
• In-depth analytics and insights to track what’s working and who your audience is.
• Professional live-streaming controls directly from the suite.

So, the goal is no longer to get into a secret app. The goal now is to establish your presence as a verified creator or public figure and learn to master the powerful tools already available.

Step 1: Get Verified to Unlock Official Creator Status

The blue checkmark was the entry ticket to Facebook Mentions, and it’s still the quintessential symbol of legitimacy for creators and public figures today. Previously, verification was an opaque process reserved for the traditionally famous. Now, Meta offers two primary pathways to getting that checkmark next to your name.

Option 1: Meta Verified (The Paid Subscription)

For aspiring creators and public figures, the most direct path to getting verified is through the Meta Verified paid subscription service. It's designed for individuals, not businesses, and comes with a few key perks:

• A verified badge, confirming your profile is authentic.
• Proactive account protection against impersonation.
• Access to direct account support from a real person.
• Exclusive stickers for Stories and Reels.

To sign up for Meta Verified:

1. Go to your Facebook profile and tap the menu icon.
2. Navigate to Settings &, Privacy >, Settings.
3. Tap on Accounts Center.
4. Look for the Meta Verified option. If you’re eligible, you'll see a prompt to sign up.
5. You'll need to provide a government-issued ID to confirm your identity. Your profile name must match the name on your ID.

Option 2: Traditional Verification (For Notable Accounts)

If you or your brand are already widely recognized, you may be able to get verified based on notability alone, without a subscription. This path is less common and requires you to meet stricter criteria established by Meta.

You can apply if your Page or profile is:

• Authentic: Representing a real person, registered business, or entity.
• Unique: The only presence of this person or business. Only one Page or profile per person or business can be verified (with exceptions for language-specific accounts).
• Complete: Your account must be public, have a bio, a profile photo, and at least one post.
• Notable: This is the hardest one. You or your brand must be well-known and frequently searched for. Meta typically reviews news articles and press about you from multiple reputable, independent sources to determine notability. Paid or promotional content doesn't count.

To request traditional verification, search for the "Request a verified badge" help page in Facebook's help center and submit the required documentation.

Step 2: Master the Tools That Professionals Use

Once you’re set up and verified, it's time to dig into the features that truly replace the functionality of the old Mentions app. These tools are all about connecting with your audience on a deeper level.

Going Live Like a Pro

High-quality live streams are one of the most powerful ways to connect with your community. Facebook Live, accessible from your Page in the main app or through Meta Business Suite, offers a suite of professional tools.

Actionable Advice for a Great Facebook Live:

• Promote Your Stream: Don't just go live out of nowhere. Schedule the broadcast in advance and post about it a few times leading up to the event to build anticipation.
• Check Your Setup: Ensure you have a stable internet connection. Use an external microphone for clear audio and set up good lighting. A shaky, dark, and muted video will cause people to drop off immediately.
• Engage with Comments: The magic of live video is interactivity. Greet people by name as they join, answer questions from the chat, and make your audience feel like they're part of the show. Have a second person on a laptop to help you moderate and highlight key questions.
• Have a Clear Purpose: Your stream should have a point. Are you doing a Q&,A, an unboxing, a behind-the-scenes tour, or a tutorial? A clear focus keeps viewers engaged.

Managing Mentions and Messages in One Place

One of the best features of the original Mentions app was its unified inbox. Today, that functionality lives within the Meta Business Suite on both desktop and mobile. Its inbox pulls together comments and DMs from Facebook and Instagram into a single column.

How to Use the Unified Inbox Effectively:

• Assign Conversations: If you work with a team, you can assign comments or messages to a specific person to ensure every inquiry gets a response.
• Use Saved Replies: For frequently asked questions, create saved replies to respond quickly and consistently. This is a game-changer for efficiency.
• Track Your Mentions: The Suite also lets you track posts where your Page has been tagged or mentioned. This is your social listening hub - it helps you find and join conversations about your brand.

Step 3: Track Your Performance with Data-Driven Insights

The most successful creators don't just post content, they analyze its performance to see what resonates. Meta Business Suite offers a robust 'Insights' tab where you can get a deep understanding of your audience and your content's impact.

Key Metrics to Watch:

• Reach &, Impressions: Understand how many people are seeing your content and how often. Are you reaching new people outside your follower base?
• Engagement: Look at likes, comments, shares, and saves. Most importantly, 'Engagement Rate' tells you what percentage of people who saw your post actually interacted with it.
• Video Performance: For video, metrics like Avg. Minutes Viewed and the Audience Retention graph are gold. They show you exactly where people are dropping off, helping you learn how to edit tighter, more engaging videos.
• Audience Demographics: Learn about your followers' age, gender, and location. This data is vital for tailoring your content strategy to the right people.

By regularly checking these insights, you can move from guessing what your audience wants to knowing, and create content that performs better and better over time.

Final Thoughts

While the Facebook Mentions app is part of social media history, all its powerful capabilities are more accessible than ever. By focusing on getting your page verified, mastering the current tools like Meta Business Suite, and consistently analyzing your performance, you can achieve the same professional-grade presence the app once offered to a select few.

We know that planning a content calendar, creating platform-specific videos, engaging with every comment, and analyzing the results can feel like a full-time job in itself. That's why we built Postbase, a social media management tool designed for how content works today. It unifies your entire workflow - planning, scheduling, engagement, and analytics - into one rock-solid simple interface so you can stop wrestling with clunky software and get back to what you do best: creating.