How to Show Your Etsy Shop on a Facebook Page

Promoting your Etsy shop on your Facebook page is one of the most effective ways to turn casual followers into loyal customers. Instead of waiting for shoppers to find you on Etsy's crowded marketplace, you can bring your products directly to an audience that already knows and likes your brand. This guide breaks down exactly how to feature your Etsy shop on your Facebook page using today's best methods, helping you drive traffic, build community, and increase sales.

Why Feature Your Etsy Shop on Facebook? The Benefits are Clear.

Connecting your creative business to the world's largest social network gives you a powerful advantage. When you actively showcase your Etsy products on Facebook, you're not just posting pictures, you're building a direct sales funnel and a vibrant community around your brand. Let's look at the core benefits:

• Drive Targeted Traffic: You can send warm leads - people who have already engaged with your brand on Facebook - straight to your product listings. This traffic often converts at a higher rate because these visitors aren't cold, they've seen your story, your updates, and your creative process.
• Reach a Wider Audience: Facebook's sharing features allow your posts, products, and promotions to reach friends of your followers, expanding your visibility organically. A single share from an enthusiastic customer can introduce your shop to hundreds of new potential buyers.
• Build Social Proof and Credibility: A professional and active Facebook page lends your Etsy shop an extra layer of legitimacy. Seeing positive comments, customer photos, and consistent updates builds trust with potential buyers who might be hesitant to purchase from a new or unfamiliar seller.
• Create a Direct Line to Customers: Facebook is a conversational platform. It allows you to answer questions, share behind-the-scenes content, and build genuine relationships. This can turn one-time buyers into repeat customers who feel connected to you and your brand.

A Quick Note: The Age of the Direct "Shop Tab" Integration is Over

If you've been looking for advice on this topic for a while, you may have come across older articles talking about a dedicated "Etsy Shop" Tab that you could add directly to your Facebook Page. This was a native integration that automatically pulled your Etsy listings into a special tab on Facebook.

It's important to know that this feature has been deprecated. Facebook and Etsy no longer support this direct, automatic app integration.

Don't worry, though. The methods available today are arguably even more effective because they align better with how people actually use social media. Instead of hiding your shop in a tab that few people clicked on, the current strategies focus on putting your products directly into the Facebook feed where your audience spends their time.

The Best Ways to Show Your Etsy Shop on Your Facebook Page Today

Since the old app is gone, a new, more strategic approach is needed. Here are the most effective, modern methods to connect your Etsy and Facebook presence seamlessly.

Method 1: Add a "Shop on Website" Button to Your Page

This is the simplest and most essential first step. It adds a prominent call-to-action (CTA) button at the top of your Facebook page, giving visitors an immediate and obvious way to get to your Etsy shop. Think of it as the digital front door to your store.

Here's how to set it up:

1. On your Facebook Business Page, look for the "+ Add a button" or "Edit" button located below your cover photo.
2. A pop-up menu will appear with several CTA options. Choose "Shop on Website."
3. You'll be prompted to enter a URL. Go to your Etsy shop, copy the main URL from your browser's address bar (it should look something like https://www.etsy.com/shop/YourShopName), and paste it into the field on Facebook.
4. Click "Save."

That's it! Now, anyone who lands on your Facebook Page will see a clear, clickable button inviting them to shop. It's a low-effort, high-impact feature that works 24/7 to direct traffic your way.

Method 2: Create a Compelling Pinned Post

A pinned post sits at the very top of your Facebook page's feed, making it the first thing visitors see when they scroll through your content. It's your virtual welcome mat and billboard all in one. Use this valuable real estate to introduce your shop and provide a direct link.

How to Create an Effective Pinned Shop Post:

• Use High-Quality Visuals: The post should be visually stunning. Create a collage of your best-selling products, a short video tour of your studio, or a beautiful lifestyle photo featuring one of your items. The goal is to stop the scroll.
• Write Welcoming and Informative Copy: Don't just drop a link. Briefly introduce your shop. What do you sell? What makes your products unique? Are you known for custom work, eco-friendly materials, or a particular aesthetic? Set the tone for your brand.
• Include a Clear Call-to-Action and Link: End your text with a direct invitation like, "Click here to browse the full collection!" or "Shop all handmade goods at the link below." Make sure to paste your main Etsy shop URL directly into the post.

Example of a great pinned post copy:

"Welcome to [Your Shop Name]! We create handcrafted ceramic mugs and home goods designed to bring a little extra joy to your daily routines. From our studio to your home, every piece is made with love. Browse our latest collection and find your new favorite mug right here: [Your Etsy Shop Link]"

How to Pin the Post:

1. Once you've published the post on your page, click the three dots (...) in the top-right corner of the post.
2. From the dropdown menu, select "Pin to top of page."

Your post will now remain at the top of your feed until you decide to unpin it or replace it with a new one. This is a great place to update seasonally or when you have a major sale.

Method 3: Set Up a Facebook Shop For Your Best Sellers

While the automatic sync is gone, you can still leverage Facebook's native shopping features by manually creating a small, curated "Shop" section on your Facebook Page. This allows you to tag products directly in your photos and videos, making your content instantly shoppable. Instead of trying to add your entire inventory - which can be time-consuming - focus on showcasing 5-10 of your top-selling or favorite products.

Getting Started with Facebook Commerce Manager:

1. Navigate to Facebook Commerce Manager: Go to facebook.com/commerce_manager and click "Start a Shop."
2. Choose Your Checkout Method: You'll be asked how you want customers to check out. Select "Checkout on another website." This is the setting that will direct buyers to your Etsy shop to complete the purchase.
3. Connect Your Business Account: Follow the prompts to link your Facebook Business Page and, if applicable, your Instagram account.
4. Create Your Catalog: A catalog is a collection of your products. Since there's no automatic sync, you'll choose the "Manual" option to add items. Give your catalog a name, like "[Your Shop Name] Highlights."
5. Add Your Products: This is the manual part. For each item you want to feature, you'll need to add:
   • A high-quality image: Use your best Etsy product photos.
   • A product title: Keep it consistent with your Etsy listing.
   • A product description: Copy and paste this from your Etsy listing.
   • The product link: This is the most important step! Use the direct URL to the specific product listing on Etsy.
   • The price: Make sure it matches your Etsy price.

While this requires some upfront work, the payoff is significant. Once set up, you can tag these products in your posts. When someone sees a photo of your product in your feed, they can tap on it to see the price and then click again to go directly to your Etsy listing to buy it. This dramatically reduces friction and captures sales from genuinely interested shoppers.

Method 4: Weave Your Shop into Your Everyday Content Strategy

Showing your Etsy shop on Facebook is an ongoing activity, not a one-time setup. A successful strategy involves consistently creating engaging content that naturally guides followers toward your products.

Actionable Content Ideas:

• Behind-the-Scenes Content: People love seeing the creator behind the products. Share videos of your process, photos of your workspace, or stories about what inspires a new collection. In the post, casually mention, "This new design is heading to the shop this Friday!" and include a link.
• Customer Spotlights (User-Generated Content): When a customer posts a photo of them using your product, ask for their permission to reshare it. This is powerful social proof. Tag them (if they're comfortable with it) and include a link to the product in your post.
• "New Product" Announcements: Build anticipation for new listings. Tease them a few days in advance, and then make a big "Shop Drop" announcement post with professional photos and a direct link to the new product.
• Tutorials and "How-To" Videos: Show different ways to use or style your product. If you sell jewelry, create a Reel showing 3 ways to style a necklace. If you sell digital planners, create a quick video showing how to use a specific template. This provides value while subtly promoting your item. And always drop the Etsy link in the comments or description.

Final Thoughts

Successfully showing your Etsy shop on your Facebook page isn't about a single magic app or button anymore. It's about using a combination of smart, strategic features available right on the platform - like the "Shop on Website" button, a descriptive pinned post, and native Facebook Shop product tagging - backed by a consistent content plan that keeps your audience engaged and reminds them where they can buy the beautiful products they see in their feed.

Crafting all that behind-the-scenes content, new product announcements, and engaging video tutorials can feel like a full-time job in itself. At Postbase, we built our tool to solve exactly this problem. Because our platform is designed for today's visual, video-first world, planning and scheduling your promotional content for Reels, Stories, and regular posts becomes simple. Dragging and dropping a post to a new date, visualizing your entire month's content calendar, and planning your shop drops ahead of time gives you back the hours you need to focus on what you love most - creating.