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Repurposing your YouTube videos for TikTok is one of the smartest ways to get more eyes on the content you’ve already worked so hard to create. Instead of letting your long-form videos sit on one platform, you can slice them into engaging, vertical clips to reach a massive new audience. This guide will walk you through exactly how to share YouTube content on TikTok, from the technical steps to the strategies that get your clips noticed.
Diving into another platform might feel like extra work, but the benefits of cross-promoting between YouTube and TikTok are too big to ignore. For creators and brands, this is a powerful strategy to multiply your content's impact without starting from scratch.
The single biggest advantage is efficiency. Creating a high-quality YouTube video can take hours, if not days, of planning, filming, and editing. Instead of that effort serving only one audience, you can extract the best moments - the punchlines, the shocking reveals, the "aha!" moments - and give them a new life on TikTok. A single 15-minute YouTube video might contain five to ten amazing TikTok clips, instantly filling your content calendar for a week.
YouTube and TikTok have different user bases and discoverability algorithms. Someone mindlessly scrolling their For You Page on TikTok may have never discovered your YouTube channel otherwise. By putting your best clips on TikTok, you're essentially placing a "movie trailer" for your content in front of millions of potential new viewers who are primed for quick, entertaining video. It's a low-effort way to introduce yourself and your content style to an audience that might just love what you do.
While TikTok is excellent for discovery, YouTube is still the king of long-form content and deeper creator-audience relationships (not to mention monetization for many). A well-crafted TikTok clip can act as a powerful hook. Grab a viewer's attention with a compelling moment and end with a strong call-to-action like, "Full breakdown on my YouTube channel, link in bio!" This turns passive browsers into active viewers who are now seeking out your main platform, eager to see the rest of the story.
Before you start downloading and uploading, it's important to understand the rules of the road. Content and ownership on the internet can be tricky, so here’s a straightforward breakdown to keep you in the clear.
The simplest and safest rule is this: only repurpose videos that you own the rights to. If you created the YouTube video, filmed it, edited it, and uploaded it to your own channel, you're in the clear. You hold the copyright, and you can chop it up, edit it, and post it wherever you want. This is the recommended path for every creator.
This is where things get complicated. Taking someone else's video and just re-uploading it to your TikTok is copyright infringement, and it can get your video taken down or your account penalized. However, you often see clips used in commentary, reviews, parodies, or reaction videos. This can sometimes fall under the legal doctrine of "Fair Use."
Fair Use allows for the limited use of copyrighted material without permission for purposes like criticism, comment, news reporting, and teaching. To lean toward fair use, your clip should be transformative - meaning you’ve added something new, like your own voiceover, commentary, or editing to create a new message. Simply re-posting a cool clip likely won't cut it.
When in doubt:
This is the fastest, simplest way to get a YouTube clip onto your phone and ready for TikTok. It requires no special apps and can be done in about a minute. The downside is that it usually results in lower video quality, but it's perfect if you just need to grab something quickly.
Now, your trimmed clip is ready to be uploaded directly into TikTok for further editing.
For the best possible video quality and creative control, this method is the gold standard. It involves getting the original video file and editing it specifically for a vertical, 9:16 format. This is the go-to method for creators repurposing their own long-form videos.
Simply reposting a clip isn't enough. To succeed, you need to adapt your content to TikTok's unique culture and algorithm. Here’s how to give your YouTube footage the best chance of performing well.
Don't just pick a random 30-second clip. Scour your long-form video for moments with the highest emotional payload. Look for:
These are the types of moments that stop the scroll and earn shares.
A good edit can make or break your video's performance.
Don't let the view go to waste. End your TikTok with a clear, direct call-to-action (CTA) that points people back to your YouTube channel. Some effective CTAs include:
Sharing your YouTube videos on TikTok is a no-brainer for getting your content in front of more people and growing your brand. By turning your longer videos into short, shareable clips properly formatted for a vertical feed, you maximize every piece of content you create and build a bridge between two of the world's largest video platforms.
This process of repurposing and scheduling content across multiple channels can get complicated, but it shouldn't be. That's why we built Postbase with today's content formats at its core. Instead of fighting with legacy tools that treat short-form video as an afterthought, you can use our visual calendar to plan, schedule, and publish all of your repurposed video clips across TikTok, YouTube Shorts, and Reels from one place, ensuring your content always goes live exactly when you planned it.
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