How to Share a Twitter Video on Facebook

Ever found an amazing video on Twitter and tried to share it on Facebook, only to have a bland, unclickable link show up? You're not alone. Cross-platform sharing should be simple, but most social networks don't make it easy to send your audience away from their app. This guide will walk you through the correct ways to share a Twitter video on Facebook, ensuring it looks great, grabs your audience's attention, and performs the way you want it to.

Why You Can't Just Copy-Paste the Twitter Link

Dumping a raw Twitter link into a Facebook post is the quickest method, but it's also the least effective. When you simply paste the URL, Facebook generates a generic link preview - a small box with the tweet's text and a link. The video itself doesn't embed, which means users can't watch it directly in their feed. They have to click the link, leave Facebook, wait for Twitter to load, and then find the video again. This friction is a big engagement killer.

But the problem goes deeper than user experience. Social media platforms are designed to keep users on their site for as long as possible. When you post an outbound link, especially one that leads to a direct competitor like X, Facebook’s algorithm often throttles its reach. The platform prioritizes native content (content uploaded directly to Facebook) because it keeps users engaged within its own ecosystem. So, not only is a simple link an inconvenient way for people to watch, but it also practically guarantees your post will perform poorly.

To summarize, here’s what happens when you just paste the link:

• The video does not autoplay in the Facebook feed.
• It creates a poor user experience that requires extra clicks.
• Facebook’s algorithm may reduce the post's reach to your followers.
• You miss out on all the benefits of native video hosting, like detailed analytics and better mobile formatting.

The Golden Rule of Cross-Platform Video: Download and Upload Natively

The best way to share a Twitter video on Facebook is to treat it like any other piece of video content: download it from Twitter and re-upload it directly to Facebook. This approach makes your video a "native" Facebook post, giving it all the advantages that come with it. The Facebook algorithm is much more likely to show your video to a wider audience, and it will autoplay as users scroll through their feed, immediately capturing their attention.

Uploading natively also gives you full control. You can customize the thumbnail, add clickable call-to-actions, and write a unique caption that’s perfectly tailored to your Facebook audience, which may have a different tone and set of expectations than your Twitter followers. While it takes a couple of extra steps, the payoff in engagement and reach is more than worth the effort.

How to Download a Video from Twitter (X)

Since Twitter doesn't have a built-in "download video" button, you’ll need to use a simple third-party tool. There are many reliable and free websites dedicated to this exact task. The process is generally the same across all of them.

1. Find the Tweet: Locate the tweet on X that contains the video you want to share.
2. Copy the Link: Click the "Share" icon (the upward arrow icon) at the bottom of the tweet and select "Copy link." This will save the specific URL of that tweet to your clipboard.
3. Use a Twitter Video Downloader Tool: Open your web browser and search for a "Twitter video downloader." You'll find several options. Find one that looks clean and reputable.
4. Paste the Link: On the downloader website, you’ll see a field where you can paste the link. Paste the tweet URL you copied from your clipboard and click the “Download” button.
5. Choose Your Video Quality: The tool will process the link and usually provide a few options for video quality (e.g., 480p, 720p, 1080p). For the best results on Facebook, always choose the highest resolution available.
6. Download the Video File: Click the download link for your chosen quality, and the video will be saved to your computer or phone as an MP4 file. Now it's ready to be uploaded to Facebook.

An Important Note on Curation vs. Content Theft

Reposting someone else’s content walks a fine line between sharing valuable content and taking someone's work without permission. The key to staying on the right side of this is simple but non-negotiable: always give credit to the original creator.

In your Facebook post’s caption, be loud and clear about where the video came from. You can do this by:

• Tagging the creator’s handle: "An incredible moment captured by @[creator handle] on X!"
• Using a clear credit line: "Video credit: @[creator handle] via X"
• Starting your caption with the credit: "Via @[creator handle] on X: What a shot! ..."

Crediting the original creator isn't just good manners - it protects you from claims of plagiarism, builds trust with your audience by showing you value creative work, and opens the door for potential collaborations. For brands, if you plan on using user-generated content for commercial purposes (like in an ad), securing official permission is always the safest choice.

Uploading Your Downloaded Video to Facebook

Once you have the MP4 file and are ready to give credit, the next step is to upload it to Facebook as a native post. Don't just dump the video and press "Post." Taking a few extra minutes to optimize your video can dramatically boost its performance.

1. Start a New Post: On your Facebook Page, Profile, or in a Group, begin creating a new post. Click the option for "Photo/Video" and select the MP4 file you downloaded.
2. Write an Engaging Caption: Your Facebook caption should be tailored to your audience on that platform. Don't recycle the original tweet. Add your own perspective, ask a question to encourage comments, or provide context that explains why the video is worth watching. Remember to include credit to the original creator here.
3. Configure Video Options: After the video starts uploading, click "Video options." This is where you can transform a standard upload into a highly polished post.
   • Add a Video Title: Create a short, punchy title that describes the video. This appears in bold above the post on some devices.
   • Choose a Custom Thumbnail: Facebook will suggest some frames from the video, but you can also upload a custom thumbnail. A compelling, high-quality image can make more people stop scrolling and click play.
   • Add Captions (SRT): It's a well-known fact that a huge portion of Facebook videos are viewed with the sound off. Uploading an SRT file with captions makes your video accessible to everyone and ensures your message gets across, even in silence.
4. Schedule or Publish: You can publish the video immediately, schedule it for a time when your audience is most active, or save it as a draft to come back to later.

The Last Resort Method: Screen Recording the Video

Sometimes, downloader websites might be down, or a video might be protected in a way that prevents downloading. In these rare cases, screen recording can be a useful alternative. It’s exactly what it sounds like: recording your screen while the video plays.

While this method is quick, it should be used sparingly. The video quality is often lower than a direct download, and you risk accidentally capturing browser tabs or on-screen notifications. But if it's your only option, here's how to do it.

How to Screen Record on Major Devices

• On a Mac: Press Cmd + Shift + 5 to open the screenshot and screen recording tool. You can choose to record the entire screen or drag the frame to select just the video's area.
• On Windows: Use the Xbox Game Bar by pressing Win + G. A pop-up will appear with a record button to start and stop your screen capture.
• On an iPhone: Add the "Screen Recording" button to your Control Center in Settings. Then, swipe down from the top-right corner to open the Control Center and tap the record icon.
• On an Android: Swipe down from the top of the screen to access your Quick Settings panel. The "Screen recorder" option should be there. If not, you may need to edit the panel to add it.

After recording, be sure to trim the beginning and end of the footage to create a clean clip. And, of course, don't forget to credit the original creator when you post it.

Beyond the How-To: Strategic Considerations

Successfully sharing content across platforms is more than just a technical process - it's a strategic one. Before you repost a Twitter video, ask yourself a few key questions to make sure it aligns with your brand and marketing goals.

• Is It a Fit for Your Facebook Audience? A meme or trending discussion that’s huge on Twitter might not land with your Facebook audience. Consider the tone, humor, and topics that resonate most on each platform before you cross-post.
• What Is the Goal of This Post? Are you sharing this to entertain, educate, or start a conversation? Knowing your goal will help you write a more effective caption and tailor your call to action.
• Does This Align With Your Brand Voice? Whether you're a person or a company, the content you share reflects your brand. Ensure the video fits with the image you're trying to cultivate. Sharing content from others is a great form of curation, but it should feel authentic to your own feed.

Thinking through these questions will help turn a simple repost into a smart piece of content strategy that resonates with your audience and builds your brand.

Final Thoughts

Sharing a Twitter video on Facebook effectively goes far beyond a simple copy-and-paste. By taking the time to download the video, re-upload it natively, and optimize it with a unique caption and thumbnail, you give the content its best possible chance to beat the algorithm and capture your audience's attention.

Managing a strong content strategy across multiple social media platforms means staying organized and efficient. We know how frustrating it is to deal with inconsistent video support and tools built for a different social media era, which is why we created Postbase. We built it from the ground up to handle short-form video seamlessly, helping us schedule everything from Reels and TikToks to repurposed clips for Facebook in one simple yet powerful calendar. It lets you upload once and publish everywhere, without the usual headaches, so you can focus on creating great content instead of fighting with your software.

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