How to Share a TikTok Shop Link

Getting your TikTok Shop products seen by more people starts with one simple action: sharing your link. It's the bridge that connects your followers from passive viewing to active shopping. This guide will show you exactly where to find your various TikTok Shop links, the best ways to share them both on and off the platform, and some actionable strategies to turn those shares into sales.

What Exactly Is a TikTok Shop Link?

A TikTok Shop link is the unique URL that directs people to either your entire shop storefront - an area called your "Showcase" - or to a single product page within your shop. Think of it as the digital front door to your e-commerce space on TikTok. It's what allows you to funnel a potential customer from literally anywhere - an Instagram story, an email newsletter, a blog post, or another TikTok video - straight to the point of purchase.

Understanding a viewer's journey is vital here. A person might see your amazing self-cleaning water bottle in a video, but if they have to leave the app, search your name, find your profile, and then scroll through your shop to find it, they're likely going to give up. The share link cuts through that friction entirely. You make it easy, you make it fast, and you make the sale.

There are two main types of links you'll be sharing:

• The Showcase Link: This is a link to your main shop page, where a customer can browse all the products you have listed. It's perfect for general promotion and putting in your bio.
• The Product Link: This is a direct hyperlink to a specific item. It is ideal for targeted promotions, such as when you create a video focused on one particular product you want to sell.

Finding Your TikTok Shop Link: A Step-by-Step Guide

Finding these links is thankfully straightforward once you know where to look. Let's break down how to get both your main shop link and a specific product link onto your clipboard, ready to share with the world.

For Your Overall Shop 'Showcase'

This link is your go-to for your bio and for any time you want to send someone to your full catalog. It's your global invitation to "come on in and browse."

1. Open the TikTok app and navigate to your main profile page.
2. Look for the shopping bag icon right above your video grid. This is the entry point to your shop showcase. Tap it.
3. Once you're in your shop, you'll see all your listed products. At the top right of the screen, tap the share icon, which looks like an upward-pointing arrow on some devices and a three-dot menu on others.
4. A menu will slide up from the bottom of your screen. One of the first options will be "Copy link." Tap it.

That's it! The URL for your entire shop has been copied and is ready to be pasted wherever you need it.

For a Single Product

When you've made a video highlighting one specific item - say, a certain pair of earrings or a new book you're selling - this is the link you want. Sending them directly to the product page removes any guesswork and gets them closer to the "Add to Cart" button.

1. Go to the specific product you wish to share. You can get there by either clicking the product link on one of your videos or by navigating through your showcase mentioned in the steps above.
2. Once on the product details page, locate the share icon again (that familiar arrow in the top-right corner).
3. Tap the share icon. The share menu will appear.
4. Find and tap the "Copy link" button.

You now have the direct URL for that single product, which is perfect for targeted marketing both inside and outside of TikTok.

7 Creative Ways to Share Your Link On TikTok

Sharing your link effectively on the platform itself is the foundation of your selling strategy. It's all about creating seamless shopping experiences that don't interrupt the user's entertainment.

1. Put It Front and Center in Your Bio

Your profile bio is the most valuable piece of real estate you have. Anyone who enjoys your content enough to check out your page should immediately know you have a shop. Add your copied showcase link there with a short, clear call-to-action (CTA). Something like:

• "🛍️ All my fave finds are here 👇"
• "Shop the collection from my videos:"
• "🎁 My official TikTok Shop ->"

2. Mention It in Your Video Captions and Comments

While external URLs in TikTok video captions aren't clickable, it's still good practice to mention your shop. The goal is to build brand awareness. Consistently training your audience to associate your content with your store is a marathon, not a sprint. A simple "You can get this in my TikTok shop! #tiktokshop" works wonders. Even better, pin a comment on your video that says, "Found it! My shop link is in my bio ✨."

3. Tag Products Directly in Your Videos

This is easily the most powerful, built-in way to share product links on TikTok. Instead of just mentioning your shop, you can attach a direct, clickable link to a specific product within your video. When creating or uploading a video, tap the "Add Link" option before you post. From there, select "Product" and choose the item from your shop. This adds a little orange shopping bag icon to your video that users can tap to view and buy instantly without leaving the app.

4. Showcase Products During a TikTok LIVE

TikTok LIVE is a fantastic tool for interactive selling. While you're broadcasting, you can "pin" different products from your shop. They will appear as a clickable link for viewers at the bottom of the stream. You can demo the product, answer questions in real-time, create a sense of urgency, and direct viewers to the exact product you're discussing, all in one setting.

5. Use the 'Reply with Video' Feature

When someone comments, "Where did you get that sweater?!" don't just type out a response. Use TikTok's video reply feature. Film a quick video showing off the sweater again and saying, "So glad you asked! It's from my TikTok shop." Then, tag the product in that reply video. It's a personal touch that also serves as a great piece of marketing for everyone else who sees it.

6. Leverage the Affiliate Program

This method involves letting others share your links for you. By enabling your products for the affiliate program within the TikTok Shop Seller Center, other creators can find your product in the Product Marketplace. They can then create their own content featuring your item and tag it in their videos using their unique affiliate link. When a sale is made, they get a commission, and you get a sale from an audience you might not have reached otherwise. It's a win-win.

7. Share Links in Direct Messages

Don't underestimate the power of a one-on-one conversation. If a follower DMs you with a question about availability or sizing, answer their question thoroughly and then end with, "Here's the direct link if you want to check it out!" Pasting the product link makes it incredibly easy for them to complete the purchase while their interest is high.

Driving External Traffic: Sharing Your Link Off TikTok

Your goal is to build a brand, not just a TikTok channel. By sharing your shop link on other platforms, you can diversify your traffic sources and build a more resilient business.

On Other Social Media Profiles (Instagram, Facebook, Pinterest)

Your TikTok Shop link can become a central hub for all your social media commerce.

• Instagram: Use a link-in-bio tool (like Linktree, Stan, or just a personal landing page) and add your TikTok Shop as a primary button. Post Reels showing off your items and end with a strong CTA to "shop link in bio!"
• Facebook: Share videos and photos of your products directly on your Facebook Page or in relevant groups. When you post, include the direct link to the product on your TikTok Shop.
• Pinterest: Pinterest is a visual search engine, making it perfect for e-commerce. Create an aesthetically pleasing Pin for one of your products and use your TikTok Shop product URL as the Pin's destination link.

In Your Email Newsletter

If you have an email list, you have a direct line to your most loyal followers. Send out newsletters that feature a "TikTok Shop Favourite of the Week," showcase new arrivals, or offer an exclusive discount, all with clear buttons linking straight to your shop or product pages.

On Your Website or Blog

Already have a blog or a personal website? Fantastic. Write articles that incorporate your products. For example, if you sell kitchen gadgets, write a recipe post and link to the peeler you use from your TikTok Shop. You can also create a dedicated "Shop" page on your website that links out to your TikTok Shop showcase.

Create a QR Code for In-Person Events

Taking your brand offline? Get QR codes printed on your business cards, flyers, or even the thank-you note in your shipped packages. Set the QR code's destination to your TikTok Shop showcase link. A quick scan with a phone and a physical interaction turns into a digital visit to your store.

A Few Extra Tips for Getting More Clicks

Putting the link out there is only half the battle. Here are a few final thoughts to maximize your click-through rates.

• Use a Link Shortener: For off-platform sharing, a long URL can look messy. Use a service like Bitly to create a shorter, cleaner link. Plus, many of these services provide click analytics, so you can see where your traffic is coming from.
• Always Use a Clear Call-to-Action (CTA): Never assume people know what you want them to do. Tell them directly: "Shop this look now," "Tap to purchase," or "Grab yours from my TikTok shop."
• Talk About It!: In your video's audio, verbally remind people where to go. Simply saying, "I linked this exact thing in the video, just hit the cart icon to shop!" can dramatically increase engagement.
• Consistency is the Goal: Don't just share a link once and hope for the best. Make product promotion a natural and regular part of your overall content mix. The more often people see that you have a shop, the more likely they are to eventually visit.

Final Thoughts

Sharing your TikTok Shop link is a pretty simple process, but driving real results comes from building a consistent strategy. By leveraging TikTok's native features like in-video product tagging and combining that with smart promotion across all your other channels, every piece of content you produce becomes a powerful sales opportunity.

Keeping track of your content schedule, especially when you're running promotions across different platforms, can definitely feel like a lot to juggle. As creators and marketers, we got tired of fighting with clunky old-school spreadsheets and social media tools that weren't built for a video-first world. That's why we at Postbase designed a smart visual calendar that helps you plan all of your TikToks, Reels, and Shorts in one clean, simple view, so you can focus more on creating great content and less on the logistical chaos.