How to Share a Link on a Facebook Story

Adding a clickable link directly to your Facebook Story transforms it from a simple update into a powerful traffic driver. This guide walks you through exactly how to add a link sticker to your Story, shares strategies to get more taps, and offers creative ideas to get you started. We'll cover everything you need to know to start funneling your Facebook Story viewers to your website, blog, or product page.

Why Share Links on Your Facebook Story?

Before getting into the how-to, it’s worth understanding why this feature is such a big deal. For years, social media marketers struggled with the "link in bio" shuffle, a clunky process that added friction for followers. The introduction of direct link sharing in Stories completely changed the game.

Facebook Stories are temporary, lasting only 24 hours, which creates a sense of urgency. This fleeting nature encourages immediate action from your audience. When you couple that with a clear, clickable link, you’ve got a direct pipeline connecting your most engaged followers to your most important content.

Here’s what that means in practice:

• Drive Website Traffic: Got a new blog post, case study, or landing page? Sharing a direct link in your Story is one of the fastest ways to get eyeballs on it.
• Boost Sales and Conversions: E-commerce brands can link directly to product pages, special offers, or category collections, reducing the number of steps a customer needs to take to make a purchase.
• Promote Events: Fill up your webinar registration, sell event tickets, or promote a local happening by linking straight to the sign-up or ticket page.
• Grow Your Email List: Direct viewers to a newsletter sign-up form to capture leads and build your owned audience outside of social media.
• Share Affiliate Links: For creators and influencers, link stickers allow for seamless promotion of affiliate products and services, making it easier for your audience to shop your recommendations.

Essentially, the link sticker turns passive Story viewers into active participants, whether you want them to read, shop, sign up, or learn more.

How to Add a Link to Your Facebook Story: Step-by-Step

Good news! When Facebook first rolled out this feature, it was limited to accounts with a certain number of followers or verified status. Thankfully, that’s no longer the case. Anyone with a Facebook account can now add a link to their story. The process is straightforward and only takes a few seconds. Let's walk through it.

Follow these simple steps to add your link sticker:

1. Open the Facebook App: Navigate to your home feed and tap the "Create story" button with the plus sign at the top of the screen.
2. Create Your Story Content: Choose or capture the photo or video you want to use as the background for your Story. It can be something from your camera roll or something you shoot on the spot.
3. Access the Sticker Tray: Once your media is in the Story editor, look for the sticker icon at the top of your screen. It usually looks like a square smiley face.
4. Select the Link Sticker: In the sticker tray, you’ll see various options like location, mention, music, polls, etc. Find the one labeled "Link" and tap it.
5. Add Your URL: A window will pop up asking you to add a URL. Paste the full web address you want your followers to visit. Facebook will validate the link.
6. Customize the Sticker Text: After adding the link, you have the option to customize how the sticker appears. Instead of displaying a clunky URL, you can write something more inviting like "Read More Here," "Shop the Look," or "Get 20% Off." This small step makes a huge difference in click-through rates.
7. Place and Resize the Sticker: After customizing, tap "Done." The sticker will appear on your Story, and you can drag it to position it anywhere on the screen. You can also pinch to resize it (make it bigger or smaller) or tap it to cycle through different color variations.
8. Share Your Story: Once you're happy with how everything looks, tap the "Share" button to publish your Story to your profile or Page. Your followers can now tap the sticker to visit your link.

Best Practices for Getting More Clicks

Just adding a link isn't enough, you need to convince people to tap it. Content on Stories moves fast, so your design and your message have to catch people's attention instantly. Here are some proven strategies to make your link stickers more effective.

1. Create a Strong Call-to-Action (CTA)

Don't assume your audience knows what to do. You have to tell them! Your visual content combined with on-screen text should explicitly direct people to interact with the link sticker. Use commanding, action-oriented language.

• Weak CTA: Placing the link sticker with no context.
• Strong CTA: Adding text like "Tap Here to read new blog!" or using a pointing GIF aimed at the sticker.

Simple CTAs like "Swipe Up," "Tap to Shop," or "Click to Read" work because they eliminate guesswork and tell your audience exactly what the next step is.

2. Make the Sticker Highly Visible

Your beautiful Story content is wasted if the link sticker gets lost in the background. Position it in a place that is easy to see and tap. Use contrasting colors to make it pop, or place it in a clutter-free part of your image or video. Avoid placing it too close to the edges of the screen, as parts of the interface (like your username or the reply box) could obscure it on different devices.

3. Use Teasers and Build Curiosity

People are more likely to click if they feel like they’re getting exclusive access to something valuable. Instead of just announcing your new product, create a Story that teases it first. Here's how:

• Ask a Question: Use the Poll or Quiz sticker on a preceding Story slide to engage your audience. For example, "Feeling overwhelmed with your to-do list?" followed by a Story slide with a link to your blog post on productivity hacks.
• Share a Snippet: If you're linking to a blog post or video, share a surprising quote, a shocking statistic, or a short, dramatic clip. Add text like, "Find out why... Tap the link!" to prompt the click.
• "Behind the Scenes": Show the process of creating a product or writing a piece of content, then link to the final result.

4. Keep Your Visuals Relevant

Your background image or video is the hook. It needs to align with the destination of the link. If you’re linking to a new vegetarian recipe on your blog, your story should feature a mouth-watering shot of the finished dish, not a random selfie. The visual context sets expectations and makes the link more appealing and trustworthy.

5. Track and Analyze Your Performance

How do you know if your Stories are actually working? You need to track your results. While Facebook provides some native analytics (like reach and impressions), you can get much more specific data on your link performance by using URL tracking.

Before you copy the link, add UTM parameters to it using a tool like Google's Campaign URL Builder. This allows you to see exactly how much traffic and how many clicks your Facebook Stories are generating in your Google Analytics account. For cleaner-looking URLs and basic click tracking, you can also use a link shortener like Bitly.

Creative Ideas for Using Link Stickers

Feeling stuck? Here are a few practical examples of how different types of businesses and creators can use Facebook Story links to achieve their goals.

For E-commerce Brands

• New Product Launch: Create a multi-slide story showcasing a new product from different angles, and place a "Shop Now" link sticker on the final slide.
• Flash Sale Announcement: Design a visually grabbing story to announce a limited-time sale. Use urgent language like, "24-Hour Flash Sale! Tap to Save 40%."
• User-Generated Content: Re-share a Story from a customer who tagged your product, and add a link sticker directing back to that product's page on your store.

For Bloggers & Content Creators

• Promote Your Latest Post: Share the featured image of your new blog post, overlay some compelling text with a key takeaway or question, and add a "Read the Full Post" link.
• Share a Roundup: If you published a "Top 10" or a "Best Of" list, create a Story slide for each item on the list and add the link on the final slide for them to see everything.
• Link to Other Platforms: Are you trying to grow your YouTube channel or newsletter? Create a Story teasing your latest video or newsletter issue and say, "Tap link to watch/subscribe!"

For Service-Based Businesses

• Book a Consultation: Share a client testimonial or a quick tip related to your service, then add a sticker that links directly to your calendar or booking page.
• Showcase Your Portfolio: Create a short video or carousel of images from a recent project success story, with a link to "See the Full Case Study" on your website.
• Drive Webinar Sign-Ups: Have an upcoming webinar? Run a Q&A session in your Stories to answer questions about the topic and direct people to the registration page with a link sticker.

Final Thoughts

Adding a link to your Facebook Story is a simple, effective method for driving engagement and converting viewers into website visitors, leads, or customers. By moving beyond just posting the link and focusing on compelling CTAs and creative execution, you can turn your Stories into an indispensable part of your marketing strategy.

Of course, consistently creating great Stories is just one piece of a much larger content puzzle. Staying organized across multiple platforms, each with its own content demands like Reels, Shorts, and Stories, can get chaotic fast. At Postbase, we designed our visual content calendar specifically for the way social media works today. It lets you plan, schedule, and get a bird's-eye view of your entire strategy - including all your video content - so you can focus on creating what works instead of scrambling just to keep up.