How to Share Instagram Reels to Threads

Have an Instagram Reel that's getting amazing engagement and want to bring that same energy over to Threads? You're in the right place. Transferring your best video content from Instagram to its text-based sibling is a powerful way to maximize your reach and grow your brand on both platforms simultaneously. This guide will show you precisely how to share your Reels to Threads, dive into the best practices for engagement, and explain why this strategy is a must for any modern content creator or marketer.

Why Share Your Instagram Reels on Threads?

Before getting into the "how," let's quickly cover the "why." While it might seem like extra work, repurposing your Instagram Reels on Threads is one of the smartest and most efficient social media moves you can make right now. It's about working smarter, not harder.

Tap Into a Fresh, Engaged Audience

Threads is still in a high-growth phase, with millions of users actively looking for new accounts to follow and interesting content to engage with. It feels like the early days of other social platforms - an exciting time when organic reach is high, and conversations are the platform's core currency. An entertaining or informative Reel can stand out in the text-heavy feed, helping you get discovered by a new audience you might not have reached on Instagram alone. If you're looking to grow on Threads, this is a great strategy.

Maximize Your Content's Lifespan and ROI

You spent time and creative energy producing that Reel - don't let it fade away after its initial run on the Instagram algorithm. By sharing it on Threads, you give your content a second life. A video that performed well on Instagram has already proven its value. Reposting it to Threads maximizes the return on your initial content investment and ensures more people see your best work. For more tips on how to get your videos seen, learn how to increase Instagram Reels views.

Cross-Promote Your Accounts Organically

Sharing a Reel on Threads acts as a natural, non-salesy CTA that guides people back to your Instagram profile. It subtly tells your Threads followers, "Hey, if you like this, I have a lot more great video content over on Instagram." This symbiotic relationship helps you build followers on both platforms, creating a stronger, more interconnected brand presence across the Meta ecosystem.

How to Share an Instagram Reel to Threads (3 Easy Methods)

Meta has made it pretty simple to move content between its platforms. You have three primary ways to get your Reel onto Threads, each with its own strategic advantages. Let's break them down step-by-step.

Method 1: Using the Reel from Inside the Threads Post Composer

Threads now has a native integration that allows you to share your past and present Instagram Reels directly from the post composer. This seamless import feature also supports carousels, making it easy to bring your best content to the platform without leaving the app.

• When to Use It: This method makes your Reel feel like a natural part of the Threads post, rather than just a link. With just a tap or two, you can publish your media with new commentary. The media isn't simply a link sticker, it's the actual video embedded with your new text and a clickable ID for others to access! ⚡

Method 2: Using the Direct Share Button (The Quickest Way)

This is the fastest, most straightforward way to get a Reel from a post onto Threads, as it only requires a few clicks built directly inside the app.

1. Open the Threads app and tap the new post icon at the bottom of the screen.
2. Tap the paperclip icon (attachment) to open the "Add to Thread" menu.
3. Below the option to attach a file from your gallery, tap on the "From Instagram" option.
4. Here you can select a recent Reel or post that you wish to share from your Instagram account.
5. Tap "Add," write a caption for your Threads post, and then tap "Post." Your Reel will appear as an embedded link preview.

Pro Tip: This method is best for moments when you really want to drive traffic back to your Instagram account or spark a Threads conversation *about* the Instagram post itself. The main drawback is that the video is NOT native media - you're just sharing a link. The user has to click through to watch, which is less seamless than the next method.

Method 3: Re-uploading for a Native Video Experience (The Best for Engagement)

For maximum impact, this is the superior method. Natively uploaded videos autoplay in the Threads feed, grabbing attention far more effectively than a static link preview. It makes your content feel like it belongs on Threads rather than just being an ad for your Instagram. This method requires a few extra steps, but the payoff in engagement is often worth it.

Step 1: Get Your Video File (Without the Watermark)

The single most important step here is to have a clean version of your video. You never want to upload a video with another platform's watermark on it - it looks unprofessional and algorithms tend to disfavor it.

• The Best Practice: Always save the final, edited version of your video to your phone or cloud storage before you upload it anywhere else. Create a folder labeled "Final Videos" so you always have the original file, free of any watermarks.
• The Backup Plan: If you forgot to save the original, you can use a third-party app to download your own Instagram Reel. Just be aware of the terms of service for those tools. This method is really for saving your own content that you accidentally deleted the source file for.

Step 2: Upload and Post Directly to Threads

Once you have the clean video file, the process is simple:

1. Open the Threads app and tap the new post icon to start a new thread.
2. Tap the attachment icon (the paperclip).
3. Select the clean video file of your Reel from your phone's media gallery.
4. Trim the video if necessary, then write your new caption for your Threads post and tap Post.

Pro Tips for Repurposing Reels on Threads

Simply posting your video is only half the battle. To really connect with the Threads audience, you need to adapt your approach to fit the platform's conversational nature. For more tips, check out how to increase engagement on the Threads app.

Always Write a New, Native Caption

Whatever you do, don't just copy and paste your Instagram caption over to Threads. The tone and format are completely different.

• Instagram captions can be long and polished, often packed with blocks of hashtags for discoverability.
• Threads captions thrive when they are short, witty, and serve as conversation starters. Think more like a tweet than a blog post.

For example, if your Reel's Instagram caption was: "Here are my Top 5 productivity tips that transformed my morning routine! Let me know your favorite in the comments. #productivity #morningroutine #wfh..."

A better Threads caption would be: "My mornings used to be chaos. Now they look like this video. What's one tiny habit that honestly changed your day for the better?"

See the difference? The second one directly asks a question and invites personal responses, which is the heart of what makes Threads special.

Understand the Platform Vibe

Instagram is often where you present the polished, final product. Threads is where you can have messy, real-time conversations about it. Your highly-produced, beautiful Reel will absolutely work, but frame it with a "real talk" caption. Acknowledge the backstage thoughts or the funny outtakes from the video. Let your personality shine through in the text, people on Threads crave authenticity over perfection.

Engage in the Conversation You've Started

The real magic happens in the replies. If you use the native upload method and post your Reel with a great conversational caption, people will respond. Make it a priority to reply back to them. Threads rewards conversation. Unlike Instagram, where a "Like" is a common form of passive engagement, on Threads, a text response is the standard. See your Reel not as the final word, but as the opening line in a great discussion.

Be Selective About Which Reels You Share

You don't need to share every single Reel. Focus on your top performers - the ones that resonated most on Instagram. Prioritize content that is:

• Educational: Teaches a skill or shares a valuable insight.
• Entertaining: Makes people laugh, feel inspired, or relates to a shared human experience.
• Discussion-Worthy: Poses a question or presents a topic with multiple viewpoints.

Content that hits one of these three notes will always perform best in a conversational environment like Threads.

Final Thoughts

Sharing your best Instagram Reels on Threads is a simple yet effective way to grow your audience on both platforms. Remember, successful repurposing is about more than just resharing content - it's about connecting with your audience and providing value. By adapting your approach for Threads' conversational environment, you can maximize your reach and build a stronger community.

Creating one great piece of content then customizing weeks of social promotion should never feel overly complicated. With the modern tools at Postbase, we work to simplify that entire process. You can create content, schedule posts, and plan your calendar from a single visual dashboard. We provide a unified hub designed for creators and businesses, so you can manage your promotion seamlessly without breaking your creative workflow.