How to Share an Instagram Page

Want to share an awesome Instagram page with a friend or give a shout-out to your audience? Finding and promoting other accounts is a huge part of what makes Instagram a community. This guide will walk you through every method for sharing an Instagram page, from simple direct messages and QR codes to creative techniques like Story mentions and collaborative posts that help grow your brand.

Why Share an Instagram Page in the First Place?

Sharing an Instagram page isn't just a friendly gesture, it’s a powerful tool for connection and growth. For personal use, it’s about sharing something you love - a hilarious meme account, a stunning travel photographer, or a friend’s new business venture. You find something cool, and you want someone else to see it, too. It’s the digital version of saying, “You have to check this out!”

For brands, creators, and marketers, sharing profiles is a strategic move. It’s how you build community, network with other creators, and foster goodwill. You might share an account to:

• Run a collaboration: Cross-promoting with another brand puts both of you in front of new, relevant audiences.
• Show support: Giving a shout-out to a smaller creator you admire or a local business you frequent can build valuable relationships.
• Provide value to your audience: If you're a local chef, sharing your favorite local farmers' markets or kitchen supply stores helps your followers and strengthens your niche authority.
• Amplify user-generated content (UGC): Sharing a post from a customer who tagged your product is one of the most authentic forms of social proof.

Whatever your reason, knowing the different ways to share a profile will make you a more effective and connected Instagram user.

The Quick and Easy Methods: Sharing Directly with Others

Sometimes you just need to send a profile to a friend or colleague without making a public announcement. These methods are perfect for one-on-one sharing and only take a few seconds.

1. Sharing an Instagram Profile via Direct Message (DM)

This is the most common way to share a profile privately. If you discover a page you think a specific person will love, you can send it directly to their inbox with just a few taps.

Here’s how to do it:

1. Navigate to the Instagram profile page you wish to share.
2. Tap the three dots (...) in the top-right corner of the screen.
3. A menu will pop up from the bottom. Select “Share this profile.”
4. Your follower list will appear. You can select one or more people to send it to. If you don't see them right away, use the search bar at the top to find their username.
5. Optionally, you can add a brief message like, “I thought you’d like this page!”
6. Tap “Send” to share. The recipient will get a DM with a tappable link to the profile.

2. Sharing a Profile Using its QR Code

Every Instagram profile has a unique QR code, which is incredibly useful for connecting offline and online worlds. It's a fantastic tool for business cards, event flyers, or even a sticker on your laptop. When someone scans it, they’re taken directly to your profile.

How to find and share a QR code:

1. Go to the profile page you want to share (it can be your own or someone else's).
2. Tap the three dots (...) in the top-right corner.
3. Select “QR code” from the menu.
4. Instagram will generate a QR code with the profile’s username. You can tap the background to change its color or theme.
5. To share it, tap the share icon at the top right, or simply take a screenshot and send the image to someone. They can scan it using their phone’s camera or the QR code scanner within the Instagram app.

Using a QR code feels professional and makes it super easy for people you meet in person to follow you instantly without having to manually search for your username.

3. Copying and Sharing the Profile Link

If you need to share an Instagram page outside of the app - in a text message, an email, a Slack channel, or on another social platform - copying the profile URL is the way to go. This gives you a standard web link that anyone can click.

Steps to copy the URL:

1. Go to the profile you want to share.
2. Tap the three dots (...) in the top-right corner.
3. From the menu, choose “Copy profile URL.”
4. The link is now copied to your clipboard. You can paste it anywhere you like. The URL will look like this: https://www.instagram.com/username/.

Level Up: Sharing an Instagram Page With Your Audience

Sharing a profile with your followers is a powerful way to cross-promote, give credit, or build community. These methods are more public and designed to drive traffic and attention to another account.

1. The Profile Mention Sticker in Instagram Stories

The @Mention sticker is easily the best way to give a visible, tappable shout-out in your Instagram Stories. The visual callout is hard to miss and gives your followers a frictionless way to check out the account.

How to use the Mention sticker:

1. Start creating a new Story by taking a photo, recording a video, or selecting a background from your camera roll.
2. Tap the Sticker icon (the smiley face in a square) at the top of the editing screen.
3. Select the “@MENTION” sticker from the options.
4. Begin typing the username of the account you want to share. A list of matching profiles will appear. Select the correct one.
5. The sticker will now appear on your Story. You can tap it to cycle through different color schemes and styles. Drag it, resize it, and position it wherever you want.
6. Publish your Story. Followers can now tap that sticker to go directly to the mentioned profile.

Pro Tip: The user you mention will get a notification and an option to instantly re-share your Story to their own. This gives your content extra reach and is a cornerstone of effective collaborations.

2. Tagging a Page in Your Feed Post Caption

A classic call-out method is to tag another account directly in the caption of a Reel, photo, or carousel post. This creates a blue, clickable link to their profile, encouraging your audience to visit.

When writing your caption, simply type the “@” symbol followed immediately by the username (e.g., “Check out our creative partner, @Brand_XYZ”). As you type, Instagram will suggest accounts to make sure you get the right one.

For this to work well, give your audience a reason to click. A caption like, “Inspired by the work from @AmazingCreator, their designs are phenomenal!” is much more compelling than a tag with no context.

3. Cross-Promoting in Your Instagram Bio

Your Instagram bio is prime real estate. If you manage multiple accounts or have a key business partner, you can add a tappable link to their profile directly in your bio. This is a permanent, high-visibility way to share another page.

Here’s how to do it:

1. Go to your own profile and tap “Edit profile.”
2. In the “Bio” section, type the “@” symbol followed by the username you want to feature.
3. Tap “Done” or the checkmark to save your changes.

This will create a live link in your bio. It’s perfect for founders who want to link to their company page, podcasters linking to their co-host, or artists promoting their collective.

Creative Strategies for High-Impact Sharing

Ready to go beyond basic tags and DMs? These advanced strategies are used by marketers and creators to drive significant growth and engagement through profile sharing.

1. Use the “Invite Collaborator” Feature

This is a game-changer. An Instagram Collab post appears on the profiles of *both* creators simultaneously. It shares the same like count, comments, and engagement metrics, effectively merging your audiences for a single piece of content. It’s the ultimate way to get your account in front of a new, targeted audience.

How to create a Collab post:

1. Create a new Reel or feed post as you normally would.
2. Before sharing, tap on “Tag people.”
3. Select “Invite collaborator.”
4. Search for and select the username of the account you’re partnering with.
5. Once they accept your invitation, the post will appear on their profile grid, and your usernames will both be listed at the top.

2. Run a Joint Giveaway or Contest

A time-tested growth hack, joint giveaways are built around mutual profile sharing. The entry requirements typically guide users to engage with and follow all participating accounts.

The structure is usually simple: “To enter to win [the prize], you must 1) Follow @OurAccount and our partner @PartnersAccount, 2) Like this post, and 3) Tag a friend in the comments.” This is a direct and highly effective way to drive new, interested followers to a shared page.

3. Create Curated "Follow Friday" or Creator Spotlight Stories

Build a reputation as a great networker and resource by starting a recurring content series where you highlight other pages you love. A “Follow Friday” segment in your Stories, for instance, is a simple way to give shout-outs to other creators in your niche.

Use the @Mention sticker to feature 3-5 accounts with a short explanation of why your audience should follow them. Not only does this provide value to your followers, but it also generates immense goodwill with the creators you feature, opening the door for future collaborations.

Final Thoughts

Sharing an Instagram page is a fundamental part of building an online community. From a quick DM to a friend or a public shout-out in your Stories, each method helps you connect, collaborate, and grow. Mastering these different techniques allows you to be both a supportive community member and a savvy marketer.

As you start doing more collaborations and shout-outs, managing all the inbound engagement - the DMs, comments, and mentions - can quickly become overwhelming. We have found that keeping our content calendar aligned with partner promotions while staying on top of community engagement is where things often get messy. That's why we designed Postbase to streamline that chaos. With a unified inbox for all your messages and a visual calendar to plan everything, you can manage collaborations smoothly without letting important conversations slip through the cracks.