How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Getting more Google reviews starts with making it incredibly easy for your customers to leave one. Removing every bit of friction from the process is the single best way to turn a happy customer into a 5-star review. This guide gives you the direct, shareable link you need and shows you exactly how to use it to flood your Google Business Profile with positive feedback.
Before we get into the "how," let's quickly cover the "why." Your Google reviews are more than just a star rating, they’re a powerful engine for your business growth. When potential customers search for a local business like yours, those glowing reviews act as immediate social proof, building trust before they've even clicked on your website. Think about it - which listing are you more likely to click on? The one with 150 four and five-star reviews or the one with two?
A steady stream of recent, positive reviews signals to Google that your business is active, relevant, and valued by customers. This can directly influence your ranking in local search results and the Google Maps "Local Pack." In short, more reviews often lead to more visibility, which leads to more customers. Sharing a direct link simply opens the door for your happy clients to help you out.
Google used to make this surprisingly difficult, but they've streamlined the process. Now, you can grab a clean, short, shareable link in less than 30 seconds. Here’s how to do it from both your computer and your phone.
This is the quickest method if you're working from your laptop or desktop computer.
That's it! The link is now copied to your clipboard, ready to be pasted wherever you need it. This short link is perfect because it takes users directly to the review submission window, pre-filled with your business name and ready for them to select a star rating and write their feedback.
Often, you’ll be talking to a customer in person and want to send them the link right away. Using the Google Maps app on your phone is the best way to do this on the fly.
Having this link handy means you can strike while the iron is hot. The moment a customer compliments your service, you can thank them and follow up by saying, "That means the world to us! If you have a moment, would you mind sharing that in a review? I can send you the link right now."
Just having the link isn't enough, you need a smart strategy for sharing it. The goal is to make it a natural and seamless part of your customer communication. Here are some of the most effective places to put your link to work.
This is an easy win. Add a simple, friendly line to your email signature like, "Enjoyed our service? Leave us a review!" and hyperlink it with your review link. Every email you and your team send becomes a low-key opportunity to generate feedback.
Do you send an email receipt or a follow-up message after a purchase or service? This is the perfect time to ask for a review. The experience is fresh in your customer's mind. Frame the ask around their satisfaction: "Thanks for choosing us! How did we do? Let us know on Google."
For service-based businesses (plumbers, hairstylists, consultants), a text message is an incredibly effective tool. After an appointment, a simple text like, "Hi [Customer Name], thanks for letting us take care of you today! We'd love your feedback on Google: [Your Link]" feels personal and gets a high open rate.
After someone fills out a contact form, makes a purchase, or subscribes to your newsletter, they are redirected to a "thank you" page. This person is already engaged with your brand. Add a section that says, "Your feedback helps us grow. Please take a moment to leave a review!" with a clear, clickable button.
Whether you're printing physical receipts or emailing digital invoices, there's always a bit of extra space in the footer. Use it! A short sentence like "Leave a review at [YourShortLink]" or, even better, a QR code that directly links to your review page can nudge happy customers to share their thoughts.
QR codes make it incredibly easy for people to get from a physical object to a digital link. Use a free QR code generator online to create a code for your review link. You can then print this code on:
Someone can just point their phone's camera at it and go straight to your review page - no typing required.
While you don't want to spam your followers, you can strategically work review requests into your content calendar. Periodically, create a post thanking your customers for their support and inviting them to leave a review. You can also add the review link to your "link in bio" tool on Instagram or TikTok and direct people there from your posts and Stories.
If someone leaves a glowing comment on your Facebook or Instagram post, respond publicly by thanking them and then privately send them a message: "We're so glad you loved the [product/service]! It would mean so much if you could share that experience in a Google review. Here’s a quick link if you have a minute: [Your Link]".
The way you ask is just as important as where you ask. Here are a few simple rules to follow to make your request friendly, professional, and effective.
Your Google Business Profile is one of your most valuable marketing assets, and a steady flow of fresh reviews is the fuel that keeps it running. By getting your direct review link and integrating it seamlessly into your customer communications, you make it easy for your biggest fans to become your best advocates.
Once those amazing reviews start rolling in, sharing them as social proof across your platforms is a fantastic next step. At Postbase, we built our tool to make tasks like scheduling those testimonials feel simple and intuitive. Our visual calendar lets you plan out your content, including quotes and 5-star screenshots, across all your channels without the chaos of juggling different apps.
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.
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