How to Share an Event on Facebook

Got a fantastic event planned and need to get the word out? Sharing it on Facebook is one of the most effective ways to build excitement and drive attendance. This guide breaks down every method available, from simple one-click shares to more advanced promotional strategies that will help you pack the house, whether your event is online or in real life.

The Basics: How to Use the 'Share' Button on a Facebook Event

First, let's cover the most direct method. Every Facebook Event page has a dedicated "Share" button that gives you several quick options for spreading the word. You can find this button right below the event's date and time, next to the "Invite" button.

Here's what you can do with it:

1. Share to Your Feed

This is the most common option. Sharing the event to your own or your Page's feed makes it visible to your friends or followers. It's a great first step to let your immediate network know what's happening.

• Step 1: Navigate to your event page and click the Share button.
• Step 2: Select Share to Feed (this is often the default option).
• Step 3: A pop-up window will appear. Here, you have a crucial opportunity to add your own personal touch. Don't just share the event without context! Write a compelling caption explaining why people should go. Tag friends who might be interested or speakers/performers who are involved.
• Step 4: Choose who can see the post (Public, Friends, etc.) and click Post.

2. Share to a Friend's Profile

If you have a specific friend or collaborator who you know would want to know about the event, you can share it directly on their timeline. Use this sparingly, as you don't want to come across as spammy. It works best for close friends or partners who are involved in the event.

• Step 1: Click the Share button on the event page.
• Step 2: Select Share to a Friend's Profile from the dropdown menu.
• Step 3: Start typing your friend's name in the search box and select them.
• Step 4: Write a personal note in the caption field and click Post.

3. Send in Messenger

Messenger is a powerful tool for personal invitations. A direct message often feels more urgent and personal than a public post. It's perfect for reminding close contacts or reaching out to people you think would genuinely love to attend.

• Step 1: Click the Share button.
• Step 2: Choose Send in Messenger. A new window will pop up showing your contacts.
• Step 3: You can send to individuals or to a group chat. Simply click Send next to the names of the people you want to share it with. You can also add a brief, personalized message with each share.

Pro-Tip: Instead of a generic "Check this out," try something specific like, "Hey, I thought of you when we booked this band for our event! You'd love them. Hope you can make it."

4. Share to a Page You Manage

If you run a business page, a fan page, or a community organization's page, sharing the event there is an essential step. This cross-pollinates your audiences and leverages the following you've already built.

• Step 1: Click Share.
• Step 2: From the dropdown menu, click Share to a Page.
• Step 3: If you manage multiple pages, select the one you want to post to.
• Step 4: Write a custom caption tailored to that Page's audience and click Post.

5. Share in a Group

Sharing your event in relevant Facebook Groups can be a hugely effective way to reach a niche, engaged audience. Do you have a local music event? Share it in a group for local music lovers. Hosting a marketing webinar? Post it in a group for entrepreneurs.

• Step 1: Click the Share button on the event page.
• Step 2: Select Share to a Group.
• Step 3: Search for the group's name and select it.
• Step 4: IMPORTANT: Always check the group's rules before posting. Many groups have strict policies against self-promotion. When you do post, don't just dump the link. Introduce yourself, explain why you think the group members would be interested, and engage in the comments. Be a community member first, a promoter second.

Smart Strategies to Better Promote Your Event

Using the "Share" button is just the beginning. To truly maximize your event's visibility and drive registrations, you need to think like a marketer. Here are several powerful strategies to take your promotion to the next level.

Go Direct with Invitations

Beyond sharing, Facebook gives you the ability to directly invite friends from your personal profile or fans from your business Page. On the event page, click the Invite button. You can then search for specific friends and send them a direct notification inviting them to the event. For Pages with a classic design, you can directly invite Page fans.

Just remember, don't be tempted to "Select All." Sending a mass invitation to every single person on your friends list is a quick way to annoy people. Instead, be selective. Invite people based on their location, interests, or past attendance. It's more effective and respects people's time.

Grab the Event Link and Share it Everywhere

Your Facebook event has its own unique URL. This link is your golden ticket to promote the event outside of Facebook. Simply copy the URL from your browser's address bar when you're on the event page.

Here's where you can share it:

• Email Newsletter: The perfect place to give your dedicated subscribers a heads-up.
• Other Social Media Channels: Your followers on Instagram, X (formerly Twitter), LinkedIn, or TikTok might not see your Facebook posts. Share the link in your bio or as a swipe-up link in a Story.
• Your Website: Add a banner to your homepage or write a blog post about the upcoming event and include the link to the Facebook Event page for RSVPs.
• Text Messages or WhatsApp: For quick reminders to smaller groups or close connections.

Lean Into Video with Stories and Reels

Static posts are great, but video content grabs attention. Use Facebook (and Instagram) Stories and Reels to create short, engaging content that builds hype for your event. Video feels immediate, personal, and exciting.

Here are a few ideas:

• Countdown Timers: Use the countdown sticker in Stories to create a sense of urgency.
• Behind-the-Scenes Peeks: Show off the venue, introduce the speakers, or share a clip of a band practicing.
• Q&,A Sessions: Use the "Questions" sticker to let your audience ask anything about the event. Answer them in subsequent Stories.
• Create a Quick Reel: Edit together a fast-paced highlights clip set to trending music that showcases why your event is unmissable.

Always remember to add a link to the event page using the "Link" sticker in your Stories!

Add Co-Hosts to Amplify Your Reach Instantly

This is one of the most powerful and underutilized features for promoting Facebook Events. If you are collaborating with another business, a speaker, a performer, or a venue, add them as a co-host.

When you add a co-host, two amazing things happen:

1. The event instantly appears on their Facebook Page as if they created it themselves.
2. The co-host can also edit the event details and invite their own network of followers.

This immediately doubles (or triples, or quadruples) your potential audience reach without any extra effort on your part. To add a co-host, go to your event page, click Edit, and find the "Co-hosts" section to search for their name or Page.

Create a Consistent Promotion Schedule

Sharing your event shouldn't be a one-time activity. To keep it top-of-mind, you need to post about it consistently in the days and weeks leading up to it. Create a simple promotional calendar so you're not just repeating the same message.

Your posting schedule could look something like this:

• Two weeks out: Announce key speakers or performers.
• Ten days out: Share a behind-the-scenes photo or video.
• One week out: Post a "1 week to go!" graphic and ask a question to drive engagement.
• Three days out: Run a poll related to the event to interact with potential guests.
• The day before: Post a final reminder with key details (time, location, what to bring).

This creates a sustained drumbeat of excitement and gives people multiple opportunities to see and RSVP to your event.

Final Thoughts

Sharing a Facebook event effectively is about using all the tools at your disposal - from the simple Share button to creating a multi-faceted content plan. By mixing personal invitations, strategic posts in groups, engaging video content, and collaborating with co-hosts, you give your event the best possible chance to succeed.

Planning and scheduling all of those promotional posts - the countdowns, the speaker reveals, the Reels, the final reminders for multiple platforms - can quickly become overwhelming. When building our own brands, we got tired of fighting with tools that felt outdated, so we built Postbase to make it simple. Our visual calendar lets you see your entire event promotion schedule at a glance and schedule everything across all your platforms in one go, without the headache.