How to Share a LinkedIn Company Page

You've put in the work to create a sharp, professional LinkedIn Company Page. Now comes the real challenge: getting people to actually see it. Letting your page sit and wait for followers is a slow, painful process. Instead, you need a proactive plan to share it with the right people, consistently and effectively. This guide will show you several powerful and straightforward methods for sharing your LinkedIn Company Page to expand its reach, attract followers, and build a thriving community.

Why Sharing Your LinkedIn Company Page Matters

Before we get into the "how," let's quickly touch on the "why." A LinkedIn Company Page isn't just a digital business card, it's a dynamic hub for your brand. When you actively share it, you're not just asking for a follow. You're opening doors to significant opportunities:

• Brand Awareness: You're putting your brand in front of industry peers, potential clients, and future employees.
• Lead Generation: Sharing value-driven content from your page positions your company as an authority and attracts inbound leads.
• Talent Attraction: A well-managed page offers a glimpse into your company culture, making it a powerful tool for recruiting top talent.
• Credibility and Trust: Consistent activity and a growing follower count build social proof, signaling that your brand is legitimate and respected.

Thinking of your page as an active marketing asset is the first step. Now, let's put it into motion.

Method #1: The Direct Share from Your Company Page

Sometimes the most obvious path is the best one. LinkedIn provides a simple, built-in way to share your page directly. This is your go-to method for quick, targeted promotion.

Here’s how to do it:

1. Navigate to your Company Page while logged in as an admin.
2. Under your page name and below the main navigation (Home, About, Posts, etc.), you'll see a series of admin tools buttons. Click the "...More" dropdown menu on the far right.
3. From the dropdown, select "Share Page."

From here, you have two options: share it in a post for your entire network or send it in a private message for a more personal touch.

Sharing your page in a post

This broadcasts the link to everyone in your personal network. It's great for general announcements, milestones, or simply reminding people that your page exists. But don't just drop the link and run. For this to work, you need to add context.

When you create the post, write a caption that answers the question, "Why should they follow?"

• Give them a reason: "If you're interested in [Your Industry Topic], be sure to follow our company page! We're sharing daily insights on [Topic A] and [Topic B]."
• Tease upcoming value: "We have some exciting product news and industry reports dropping soon. Follow our page so you don't miss out!"
• Use relevant hashtags: Add a few hashtags related to your industry to extend the reach of your post beyond your immediate network.

Example: "Super excited about the conversations happening over on our official business page! If you want to keep up with the latest trends in social media marketing and brand building, give us a follow at [Page Link @Mentioned]. We're sharing tips and founder stories every week. #SocialMediaMarketing #Branding #ContentStrategy"

Sharing your page via a direct message

This approach is perfect for targeted, one-on-one outreach. It allows you to send an invitation directly to specific people you think would genuinely benefit from your page's content. Think about sending it to new relevant connections, industry partners, or even warm leads.

The golden rule here is personalization. A generic, copied-and-pasted message feels like spam and will almost always be ignored. Instead, tailor your message.

Example Personal Message: "Hey [Name], it was great connecting with you. I noticed from your profile that you're also passionate about sustainable tech. That's a huge focus of ours on my company's page, where we share new research and case studies. No pressure at all, but thought you might find it interesting! Here’s the link if you want to check it out."

This message is respectful, relevant, and adds value without being pushy.

Method #2: Turning Your Personal Profile into a Follower Funnel

Your personal LinkedIn profile is one of the most powerful - and overlooked - tools for promoting your Company Page. People trust and connect with other people far more than they do with brand logos. Use this to your advantage.

Link Your Page in Your Experience Section

This is a foundational "set it and forget it" task that works for you 24/7. Make sure your current role in your "Experience" section is correctly linked to your Company Page.

When you do this, your company's logo appears next to your job title, making it a clickable link. Anyone who visits your personal profile can now navigate to your Company Page with a single click. Every time you connect with someone, comment on a post, or are viewed in a search, you're passively promoting your page.

Share Content From Your Page (Not Just the Link To it)

Instead of repeatedly asking people to follow your page, show them why they should by sharing its awesome content. Find a great post on your company page, click the "Share" button, and add your own perspective.

Adding your own commentary is the vital step. Explain why this post matters. Did you find the data surprising? Do you have a personal story related to the topic? This personal layer makes the content more interesting and drives higher engagement.

Example of adding your own commentary: "I'm really proud of this case study our team just published. What our client achieved in just three months is a testament to the power of a clear strategy. The biggest takeaway for me was that... [add your personal insight here]."

Method #3: Mobilize Your Team as Brand Ambassadors

Your employees are your greatest marketing asset on LinkedIn. Their collective networks are likely much larger and more diverse than your company's list of followers. Encouraging them to share the page and its content is one of the fastest ways to grow your reach organically.

This is called employee advocacy, and it doesn't have to be complicated. Here’s how to make it easy for your team to participate:

• First, Ask: Most people are happy to help, but simply forget. Start by asking everyone to add the Company Page to their "Experience" section on their personal profiles.
• Send Out Internal Cues: When you publish a particularly important post, send a quick message in your company's Slack or email channel. Include a link to the post and a "one-line" summary they can use or adapt. It removes the friction of them having to come up with something to say from scratch.
• Encourage Sharing - Not Mandate it: Keep it light and optional. Authenticity is important. A company culture where people are excited to share is far more effective than forcing it.

Method #4: Get Your Page Seen Outside of LinkedIn

Don't limit your promotion to the LinkedIn platform. Your company communicates with people across dozens of channels. Integrate your LinkedIn page into every one of them.

Link Your LinkedIn Page Everywhere

This is all about making it incredibly easy for people to find you, no matter where they interact with your brand. Add a "Follow us on LinkedIn" link or icon in:

• Your Website Footer: It's a standard and expected place for social links.
• Employee Email Signatures: Think about how many emails your company sends a day. This is a massive, untapped source of clicks. Standardize a template for everyone.
• Your Company Newsletter: Include it as a permanent footer item or feature it in a dedicated CTA.
• Other Social Bio's: Use a link aggregator service (like Linktree) to link to your LinkedIn page from your Instagram, X, or TikTok profiles.

Grab Your Custom URL

To make promoting your page even easier, make sure you've claimed a custom URL. In your admin settings, you can edit your page's public URL to something clean and professional, like: linkedin.com/company/yourbrandname

This is much easier to share verbally or use on printed materials like business cards, brochures, or trade show banners.

Method #5: Create Content People Want to Share

Ultimately, a page grows because it provides value. All the sharing strategies in the world won't work if your content is boring, self-promotional, or inconsistent. The final - and most important - method is to shift your focus to creating a page that people are naturally motivated to share.

Use the @Mention Strategy

When you create posts, tag (`@mention`) relevant companies or people. Did you just feature a guest speaker for a webinar? @mention them and their company. Are you highlighting a partner or a customer success story? @mention them too. They get a notification and are very likely to share your post with their own network, introducing your page to a new audience.

Use the "Invite Connections" Admin Feature

As a page admin, LinkedIn gives you a monthly credit allowance to directly invite your personal connections to follow your page. This is a great way to grow your number of followers, especially when your page is new.

Find this by navigating to your page as an Admin, and looking for the "Grow your followers" card on the right-hand sidebar. Click "Invite connections."

Use your credits strategically. You might invite all an employee roster after hiring several new people, or you can go through your latest connections and invite those who are most relevant. Just be selective to make sure you're growing with a quality audience.

Final Thoughts

Getting traction for your LinkedIn Company Page is achievable when you combine consistent, valuable content with a strategic sharing plan. By leveraging your personal profile, mobilizing your team, promoting your page externally, and giving people something worth talking about, you can transform your page from a ghost town into a busy center of industry conversation.

We know that the foundation of any page that's worth sharing is consistently showing up with great content. This is a point of huge focus at Postbase, because our goal is to eliminate the friction that gets in the way of publishing consistently. With our visual calendar and rock-solid scheduling, you spend less time wrestling with your tools and more time creating the kind of content that turns casual visitors into loyal followers. A tool like Postbase can help clear away the operational headaches of managing socials, freeing you up to focus on community building.