How to Share a Facebook Pixel

Collaborating on Facebook ads requires sharing access to key assets, and none are more important than your Meta Pixel. Sharing it correctly lets your agency, partner, or team member track conversions and optimize campaigns without you having to hand over the keys to your entire Business Manager. This guide will walk you through exactly how to share your Facebook Pixel, step-by-step, for different situations.

First, Why Would You Share a Facebook Pixel?

You can't just send someone your Pixel ID and call it a day. To properly use your pixel for ad targeting and conversion tracking, other businesses or people need formal access granted through Meta Business Suite (formerly Facebook Business Manager). Sharing is the standard, secure way to collaborate.

Here are the most common reasons you'll need to do this:

• Working with a Marketing Agency or Freelancer: If you've hired outside help to run your Facebook or Instagram ads, they need access to your pixel. This allows them to create conversion campaigns, build retargeting audiences based on website visitors, and report back on what's working. Sharing the pixel gives them the tools they need while keeping them out of your other business assets.
• Collaborating with a Partner Business: Imagine you're running a joint promotion with another brand. You might share pixels to track traffic and sales coming from each other’s audiences. This helps both parties measure the impact of the collaboration accurately.
• Granting Access to a New Team Member: When a new marketing person joins your company, they’ll need access to view pixel data or create events. Instead of giving them full admin privileges, you can assign them specific permission to just the pixel, keeping your setup clean and secure.

Ultimately, sharing your pixel isn't about giving away control, it's about enabling effective collaboration. It’s the professional way to manage partnerships and delegate tasks securely.

Understanding the Two Ways to Share a Facebook Pixel

Before you get into the settings, it's helpful to know that Meta gives you two distinct options for sharing, each designed for a different purpose. Choosing the right one prevents confusion and future headaches.

1. Assigning a Partner (For Agencies, Freelancers, or Other Businesses): This is the most common method for external collaboration. When you "assign a partner," you are granting another entire Meta Business Manager access to your pixel. Think of it as a business-to-business connection. The agency or partner will accept your request, and the pixel will appear in their list of data sources, ready for them to assign to their ad accounts and team members on their end. They don't own your pixel, they just have permission to use it.

2. Adding People (For Your Internal Team): This method is for granting pixel access to individuals who are already part of your Meta Business Manager. If you just hired a new social media manager and have added them to your Business Manager, you use this option to give that specific person permission to view or manage the pixel. It keeps permissions tidy within your own team.

Knowing this distinction is the first step to getting it right. Most of the time, if you're working with an outsider, you'll be using the "Assign a Partner" route.

Before You Start: What You’ll Need

Preparing a few things upfront will make the process go much faster. Make sure you have the following ready:

• Admin Access: You must be an admin of your company’s Meta Business Suite or Business Manager to share assets like a pixel. If you aren't, you’ll need to ask an admin on your team to either grant you access or do the sharing for you.
• Your Pixel ID: While you don't send the ID to share it, you do need to know which pixel you're sharing. If you have several, double-check that you've selected the right one. You can find this in the 'Events Manager' under 'Data Sources'.
• The Partner's Business ID: This is the most important piece of information for sharing with an agency or other company. You cannot share a pixel with an email address or a personal ad account. You must get the agency’s Meta Business Manager ID. It's a long number they can find in their own 'Business Settings' under 'Business Info'. Ask them for it!

How to Share Your Facebook Pixel with an Agency or Partner (Step-by-Step)

Ready to give your marketing partner access? Following these steps carefully will get it done in just a few minutes.

Step 1: Go to Business Settings

Navigate to business.facebook.com/settings. If you manage multiple business accounts, make certain that you've selected the correct one from the dropdown menu at the top left.

Step 2: Find Your Pixels

In the navigation menu on the left side of the screen, look for the Data Sources section. Click it to expand the menu, and then select Pixels.

Step 3: Select the Pixel You Want to Share

You’ll see a list of the pixels associated with your business account. Click on the one you want to share. It'll become highlighted, and you'll see details about it appear on the right side of the page.

Step 4: Assign a Partner

With your pixel selected, you’ll see several options like 'Add People,' 'Assign Partners,' and 'Connected Assets.' Click the blue button that says Assign Partners.

Step 5: Enter the Partner's Business ID

A pop-up window will appear asking for the partner’s Business ID. This is where you paste the long number your agency or partner provided you. Once entered, click 'Next.'

Step 6: Set Permissions

This is where you decide how much control the partner has. You have two choices:

• View Pixel: This is a read-only role. The partner can see your pixel’s events, analyze its data, and create audiences from it, but they cannot make any changes. This is good for analysts or partner businesses who just need to measure results.
• Manage Pixel: This gives full editorial control. The partner can do everything in the 'View' role plus create, edit, and manage conversions, API setups, and add or remove events. Marketing agencies almost always need this level of access to properly set up and run campaigns on your behalf.

Choose the appropriate permissions for your partner’s specific needs - when in doubt, ask them what they require. Most agencies will require 'Manage Pixel'. When you’ve made your selection, click 'Confirm'.

The invite is now on its way! The partner will receive a notification and an email, and they must accept it on their end.

How to Share a Pixel with a New Team Member

This process is more straightforward, as the person is already in your Business Manager.

Step 1: Go to Your Pixels

First, go to your Business Settings and click on Data Sources > Pixels.

Step 2: Select the Pixel and Add People

Choose the pixel you want to share from your list, but this time click the Add People button.

Step 3: Select the Person and Set Access Level

A list of your team members will appear. Find the one you’re looking for and click their name. The next screen will let you choose between 'View Pixel' and 'Manage Pixel,' just like with partners.

Once selected, just click the blue Assign button, and you’re done! They’ll have immediate access to the pixel according to the role you set.

Common Mistakes to Avoid When Sharing Your Pixel

Here are a few of the most common pitfalls to watch out for when sharing your pixel:

• Trying to Share with a Personal Ad Account: This is the biggest one. You cannot share a pixel with someone’s email address or their personal Facebook profile. Meta’s security system requires a business-to-business connection using a Business Manager ID. If an agency says they can’t accept the invite, make sure they have sent you their correct Business Manager ID.
• Giving Too Much Permission: While an agency often needs 'Manage Pixel' access to do their job properly, it’s always good practice to grant the minimum access necessary. If someone only needs to view data for a report, don’t give them full management rights. Keeping permissions tight can help prevent accidental changes or errors.
• Forgetting to Connect the Pixel to an Ad Account: Sharing the pixel is only half the battle. When your agency accepts your invite, they have one more step to go on their end. They must go into their Business Manager, assign the pixel they just received to the Ad Account they'll be using, and also assign it to the specific team members who will be working on it. If they skip this step, the pixel won't actually collect data from their ads, no matter what is running.

How to Revoke Pixel Access

If the time comes to end a partnership, revoking access is just as easy.

• Go back to Business Settings > Data Sources > Pixels.
• Select the pixel in question.
• Select either the Connected Partners or Connected People tab.
• You'll see a list of every entity that has access. Find the one you want to remove and click the trash can icon next to their name.

Removing access is immediate.

Final Thoughts

Sharing your Facebook pixel safely and efficiently is a fundamental skill for modern marketing. By understanding the difference between assigning partners and adding people, you can collaborate with anyone while maintaining control over your most valuable data.

At Postbase, we know how important it is to keep your marketing workflow as smooth and organized as possible. From planning your next retargeting campaign to engaging with your audience across all channels, having a clear, centralized hub is the difference between chaos and efficiency. That’s why we built our platform with a focus on simplicity and reliability, so you can connect the data and creativity to your growth engine. See how teams are simplifying their social media management with Postbase.