How to Share a Facebook Live Link

Getting more viewers on your Facebook Live broadcasts often comes down to one simple action: sharing the link. Knowing how - and when - to share that link is the key to turning a potentially quiet live stream into an active, engaging event with real-time viewers. This guide breaks down exactly how to find and share your Facebook Live link before, during, and after your broadcast to maximize your reach and impact.

Why Sharing Your Live Link is Non-Negotiable

You can't just hit "Go Live" and expect everyone to show up. In a crowded news feed, a proactive sharing strategy is what separates a broadcast that gets crickets from one that builds a real audience. Sharing your link gives you control.

• It Creates Hype: Sharing the link beforehand builds anticipation. It lets people know something valuable is coming and gives them a reason to carve out time in their day for you.
• It Breaks Through the Noise: Facebook’s algorithm doesn’t show your content to all of your followers. Manually sharing the link across different platforms and channels guarantees that your core audience actually sees it.
• It Expands Your Reach: A shareable link isn't just for Facebook. It’s for your email list, your LinkedIn connections, your Instagram Stories, your Slack community - everywhere your potential audience hangs out.
• It Boosts Real-Time Engagement: More live viewers means more comments, questions, and reactions. This real-time interaction is not only valuable for community building but also signals to the Facebook algorithm that your broadcast is worth showing to more people.

How to Share Your Link Before You Go Live

Promoting your broadcast beforehand is arguably the most important step for driving live viewership. The easiest and most effective way to get a link in advance is by scheduling your Facebook Live.

Step-by-Step Guide to Scheduling Your Live Video

When you schedule a Live, Facebook automatically creates an announcement post. This post contains the link you will use for all of your pre-broadcast promotion. People who see it can even click “Get Reminder” to be notified when you’re about to start.

Here’s how to set it up:

1. Go to the Facebook Page, Group, or Profile where you plan to go live.
2. Find the status update box and click on the "Live Video" button.
3. On the left-hand menu, choose "Go Live" and then select "Schedule Live Video" (sometimes it's under an option like "Create Live Video Event").
4. Now, fill in the event details. This part is important for grabbing people’s attention:
   • Event Name (Title): Make it compelling and clear. Instead of "Live Video," try something like "Q&A Session: 5 Tips for Better Social Media Graphics."
   • Description: Explain what viewers will learn or gain from watching. Bullet points work great here.
   • Date &, Time: Set the exact time you plan to start.
   • Image: Upload a custom cover image or thumbnail. This graphic is your little billboard for the event, so make it look good! An on-brand graphic with the title and your face is a great formula.
5. Once you click “Next” and then “Create Event,” Facebook will publish the announcement post to your timeline.

Finding and Spreading the Scheduled Link

Now that the announcement post is live, you have your link! Simply navigate to that post on your page, click the timestamp (e.g., "Just now" or "2h ago"), and copy the URL from your browser's address bar. You can also click the three dots (...) on the post and select "Copy Link."

Actionable Strategies for Pre-Live Sharing:

• Pin it to Your Page: Pin the announcement post to the top of your Facebook Page so it’s the first thing visitors see.
• Distribute Across Other Socials: Share the link on all your other channels. Create an Instagram Story with a countdown sticker that links to the broadcast. Post it on X, Threads, and LinkedIn, customizing the caption to fit each platform's audience.
• Email Your List: Your email subscribers are one of your warmest audiences. Send them a dedicated email letting them know about the upcoming live stream and why they won’t want to miss it. Send a reminder an hour before you go live, too.
• Share in Relevant Groups: If you're a member of relevant, active Facebook Groups (and the rules allow it), share the link to your scheduled live. Frame it as providing value, not just bald promotion.

How to Share Your Link During Your Live Broadcast

Once you’re live, your primary focus should be on your content and your audience. Fumbling for the share link while you’re on camera isn't a good look. This is where having a wingman - a teammate, colleague, or friend - is invaluable.

Their mission, should they choose to accept it, is to grab the live video URL the second you start and share it strategically to give the broadcast a mid-stream boost.

How to Find the Link While Live

For Your Helper on a Computer:

1. Go to the Facebook Page where the broadcast is happening.
2. The live video should be at the top of the feed. Click the "Share" button beneath the video.
3. A dropdown menu will appear. The simplest option is to select "Copy Link." Now they have the direct link to share anywhere.

For Your Helper on the Mobile App:

1. Open the Facebook app and navigate to the Page.
2. Tap on the live video to view it.
3. Look for the "Share" button at the bottom right corner of the screen.
4. Tapping it will open up various sharing options, including "Copy Link" and direct sharing to other apps like Messenger or a text message.

Where Your Helper Should Share the Link:

• As a Comment on the Live: Ask them to post a comment like, "Welcome, everyone! Feel free to share this broadcast with anyone who might find it helpful! Here's the link: [Your Link]"
• In High-Traffic Facebook Groups: If there are groups where a real-time share is appropriate, this is the time to do it.
• Across Last-Minute Channels: Company Slack channels, team chats, or a quick post on a personal profile saying "My colleague Jane is live right now talking about [Topic] - jump in!" can bring in more viewers fast.

You can also empower your current viewers. A simple on-air call-to-action can work wonders. Say something like, “If you’re enjoying this session, hit that share button and invite a friend to join us!”

How to Share the Replay Link After Your Broadcast Ends

The work isn’t over when you hit “End Broadcast.” The replay of your live stream is a powerful piece of content that can deliver value for days, weeks, or even months to come. After ending your stream, Facebook will prompt you to post the video to your Page - do it.

Finding the Replay Link

Once the video is posted on your timeline, finding the link is easy:

1. Go to the post on your Page's feed or find it in the "Videos" tab.
2. Click the post's timestamp (which shows how long ago it was posted). This will take you to the post’s unique URL. Copy it from your browser’s address bar.
3. Alternatively, click the three-dot menu (...) on the post and choose "Copy Link."

Smart Ways to Promote the Live Replay:

• Create a "ICYMI" Email: Send a follow-up email to your list with the heading, "In Case You Missed It: Watch the Replay." Summarize the key takeaways and include a clear call-to-action with the replay link.
• Embed it in a Blog Post: Turn your live video into an SEO asset. Write a blog post that summarizes the broadcast, embed the Facebook video directly into the article, and share that post everywhere.
• Share It on Other Platforms (Again): Let your followers on LinkedIn, Instagram, and X know that the replay is available. Use a different hook than your pre-live promotion. For example: "We answered some amazing questions in yesterday's live session on [Topic]. Catch the full replay here!"
• Create Video Clips: Scour the replay for 30-60 second golden nuggets of a-ha wisdom or great quotes. Edit these into short vertical videos (Reels, TikToks, Shorts) and use them to drive traffic back to the full replay. This is how you make one piece of content work for you ten times over.

Final Thoughts

Sharing your Facebook Live link isn't a single action, it's a promotional cycle. By strategically planning your sharing before, during, and after your broadcast, you can move beyond just "going live" and start using it as a central pillar of your content strategy to build an engaged community and a stronger brand.

Running a successful live stream involves coordinating a lot of content, especially when it comes to promoting the event across all your social channels. That’s where we come in. I built Postbase because I know how easy it is for promotion to feel chaotic. You can use our visual content calendar to perfectly time your pre-live announcements and schedule all your replay posts for every platform at once, saving precious time and guaranteeing your message gets seen.