How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Sending an invite on Facebook is one of the most direct ways to grow your Page, pack your event, or build a thriving community in your Group. It’s the digital equivalent of tapping someone on the shoulder and saying, “Hey, you might like this.” This guide will show you exactly how to send invites for Pages, Events, and Groups, along with some key strategies to make sure those invites actually get accepted.
Before jumping into the step-by-step instructions, it’s worth understanding why inviting people is so important. When someone accepts your invitation, it does more than just add a number to your follower or member count. It’s a powerful social signal. You’re not just broadcasting content and hoping people find it, you’re actively curating an audience you believe will genuinely benefit from what you have to offer. This leads to higher engagement rates, a stronger sense of community, and ultimately, a more effective presence on the platform.
There are three main types of invites we'll cover, each with its own method and strategy:
Getting more Page Likes is often the first goal for any business, creator, or organization on Facebook. Invites are your best tool for organic, friend-to-friend growth.
This is the classic method and the easiest way to give your Page an initial boost. You’re asking the people who already know and support you to follow your new venture.
You can also toggle between inviting from your personal profile or sending the invites through Messenger for a more direct, conversational approach, though notifications are generally less intrusive.
This is arguably the most powerful way to grow your Page. You are inviting people who have already engaged with your content. They've proven they're interested, but they just haven't taken the final step to click "Follow."
Make this a weekly habit. Go through your top-performing posts from the past seven days and invite every single non-follower who engaged. These individuals have an incredibly high conversion rate because the invitation is relevant and timely. They just liked your content, and now you're politely asking them to stay connected.
Whether you're hosting a webinar, a local market, or a community get-together, events on Facebook thrive on RSVPs. Here’s how to fill your guest list.
Once you've created your event, getting the word out is your next priority. The tools Facebook provides make it simple to reach the right people.
For an even wider reach, consider making another Page a "Co-Host." If you're partnering with another business or creator, making them a co-host allows them to invite their own followers, instantly expanding your potential audience.
Facebook Groups are all about community. Inviting the right members is what makes a group engaging and valuable instead of silent or spammy.
Most groups start by inviting a foundational group of members who can set the tone and start conversations.
Just like with events, you can also share your group to attract members who aren't on your friends list.
If your group is linked to a Facebook Page, you can also directly invite people who like your Page to join the group. This feature is a fantastic bridge between your broader audience (Page fans) and your dedicated community (Group members).
Just because you can invite someone doesn't always mean you should. Following a few simple rules will make your invites more effective and keep you from being marked as a spammer.
Sending invites on Facebook is a fundamental skill for building an audience, but it's one that requires a thoughtful approach. By using the different methods for Pages, events, and groups, and by focusing on inviting the right people at the right time, you can steadily build an engaged community that wants to hear from you.
Once those new followers and members start to accept your invites, keeping up with all the comments and messages they bring can feel like a full-time job. I know firsthand how chaotic community management can get, which is a big reason why we built Postbase. Our all-in-one engagement inbox gathers every single comment and DM from all your platforms into one streamlined view. This way, you can welcome new members and reply to feedback without constantly flipping between a dozen different apps.
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.
Learn how to add your Etsy link to Pinterest and drive traffic to your shop. Discover strategies to create converting pins and turn browsers into customers.
Grant access to your Facebook Business Manager securely. Follow our step-by-step guide to add users and assign permissions without sharing your password.
Record clear audio for Instagram Reels with this guide. Learn actionable steps to create professional-sounding audio, using just your phone or upgraded gear.
Add translations to Instagram posts and connect globally. Learn manual techniques and discover Instagram's automatic translation features in this guide.
Optimize your Facebook Business Page for growth and sales with strategic tweaks. Learn to engage your community, create captivating content, and refine strategies.
Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.