How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Ever posted something on Facebook and watched the shares counter tick up, wondering exactly who is amplifying your message? You're not alone. Knowing who shares your content gives you valuable insight into what’s resonating with your audience and helps you identify your most loyal supporters. This guide will walk you through every method for seeing who shared your post, covering everything from your personal profile to your business Page, and what to do with that information once you have it.
On your personal Facebook profile, seeing who shared your post is straightforward, but it comes with a major privacy-related caveat. The number you see under your post is the total number of times it has been shared, but you can only see a list of the people who shared it publicly.
When someone shares your content visibly on their own timeline, you can easily find them. The process is nearly identical whether you're on a computer or using the mobile app.
Here's the part that trips most people up: you will never be able to see a complete list of every single person who shared your post. The discrepancy between the number shown on the counter and the number of names on the list is due to Facebook's privacy settings.
When someone shares your post, they can choose their audience. If they share it:
Think of it this way: Sarah loves the photo you posted from your recent hike and shares it, but she sets the audience for her share to "Friends Only." Your post's share counter will go up by one, but because she didn't share it publicly, her name won't show up when you click to see the list. Facebook prioritizes the privacy settings of the sharer over the curiosity of the original poster.
If you manage a Facebook Business Page, you have more powerful tools at your disposal, but the same fundamental privacy rules apply. Your goal shifts from seeing individuals to understanding broader content performance and identifying public advocates.
This works exactly the same as it does for a personal profile. You can navigate to any post on your Page and click the "_ Shares" link. This will show you a list of any other Pages or personal profiles (with public settings) that have shared your content.
This is incredibly useful for community management and spotting collaboration opportunities. For instance, if you run a local coffee shop Page and a popular local food blogger shares your post about a new latte, you’ll see their Page on the list. This is your cue to go to their shared post, thank them in the comments, and start building a valuable relationship.
While the public shares list gives you names, Meta Business Suite gives you powerful performance data. This is where you can see the true impact of your shares, even the ones you can't track individually.
Here's how to check your share metrics:
While this view doesn't tell you who shared your post, it tells you something just as important: what your audience finds share-worthy. A post with high likes but low shares isn’t motivating action. A post with high shares is resonating so deeply that people are willing to endorse it to their own personal networks. This signal is one of the strongest indicators of great content.
For paid advertising on Facebook, the privacy rules are even stricter. When you run an ad, you can see the number of shares in your Ads Manager reporting, but you will not be able to see the names of the individuals who shared it. This data is aggregated to protect user privacy. Treat the "Shares" metric on an ad as a key performance indicator (KPI). If one ad creative is getting significantly more shares than another, you know it's connecting with your target audience on a much deeper level and is worthy of more budget.
Gathering this information is only half the battle. The real value comes from what you do with it. Your share data is a roadmap to creating better content and building a stronger community.
When you see a person or a Page share your content publicly, don't just passively observe - engage! Go to their post and leave a thoughtful comment. A simple "Thanks so much for sharing our post!" can go a long way. This little act acknowledges their support, encourages them to do it again, and shows their audience that you're an engaged and appreciative brand.
Pay attention to who pops up on your public sharers list frequently. Are there a few profiles that share your content week after week? These are your superfans - your most valuable organic marketers. Consider reaching out to them with a special thank you, a discount code, or maybe even an early look at a new product. They are a direct line to what your most dedicated audience members love about your brand.
Zoom out from individual posts and look for patterns in your Meta Business Suite. Export your data and sort by "Shares." What are your top 10 most-shared posts of the last quarter?
This analysis tells you exactly what kind of content your audience wants to share. Make more of that. If your audience constantly shares your tutorials but ignores your sales graphics, your content strategy needs to lean more heavily into education.
A share is far more potent than a like. When someone likes your post, only a small fraction of their friends might see that activity in their feed. But when someone shares your post, it appears as a full post on their timeline, delivering it directly to their network. A high share count is directly correlated with a boost in organic reach. Treat shares as a powerful tool for growth rather than a simple vanity metric. By understanding what content resonates enough to be shared, you can strategically create more posts designed to expand your reach organically.
This guide has walked you through understanding where "share" data comes from, explaining how both public and private sharing options on Facebook impact analytics tracking. You can see public shares by clicking the share count on any post, but remember that private shares in messages or to limited audiences will always remain hidden. On the business marketing side of the platform, you should use your list of public sharers alongside metrics in Meta Business Suite to get a full picture of what your audience values enough to endorse.
Putting these insights into action - by engaging with sharers and analyzing your top-performing content - is where the real growth happens. At Postbase, we know that managing this type of engagement is vital, which is why we built a unified inbox for all your social platforms. Instead of jumping between Facebook comments, Instagram DMs, and X replies, you can see all your conversations in one place, making it simple to thank the very people who share and support your brand. Our goal is to help you spend less time hunting down messages and more time building your community.
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.
Learn how to add your Etsy link to Pinterest and drive traffic to your shop. Discover strategies to create converting pins and turn browsers into customers.
Grant access to your Facebook Business Manager securely. Follow our step-by-step guide to add users and assign permissions without sharing your password.
Record clear audio for Instagram Reels with this guide. Learn actionable steps to create professional-sounding audio, using just your phone or upgraded gear.
Add translations to Instagram posts and connect globally. Learn manual techniques and discover Instagram's automatic translation features in this guide.
Optimize your Facebook Business Page for growth and sales with strategic tweaks. Learn to engage your community, create captivating content, and refine strategies.
Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.