How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Ever get that feeling you were mentioned in an Instagram Story, but now you can't find the notification anywhere? It's a common, slightly frustrating experience. This guide will show you exactly how to see who mentioned you, what to do if you missed it, and how to turn those invaluable social shout-outs into a powerful tool for growing your brand and community.
Thankfully, Instagram doesn’t make it a secret when someone gives you a nod in their Story. The platform has a couple of direct ways to alert you, and both are designed to get your attention quickly since Stories themselves only last for 24 hours. Let's break down where to look.
The primary and most reliable way you'll be notified of a Story mention is through your Direct Messages. The moment someone tags your @username in their Story, Instagram sends you a DM notification from that user.
Here’s what you’ll find inside that message:
This DM is your main hub for interacting with the mention. Once that 24-hour window closes and the Story expires, the interactive preview in your DM will become a static, un-playable thumbnail. You’ll still have the message as a record that the mention happened, but you won't be able to view the Story or reshare it.
In addition to your DMs, you can also see Story mentions in your Activity feed - the same place where you see new followers, likes, and comments. You can access this by tapping the heart icon at the top right of your Home feed.
Within your Activity feed, Instagram has a dedicated "Mentions" filter. While this feed primarily focuses on mentions in comments and post captions, Story mentions often pop up here as well.
This method is a great secondary check, but the DM notification is generally more direct and provides the easy "Add to Your Story" functionality right away.
This is the most common problem social media managers and creators face. You see a push notification on your lock screen about a mention, but when you finally get into the app an hour later, it’s nowhere to be found. Or, you remember seeing it but can’t find it the next day.
The short answer is a tough one: Once a Story expires after 24 hours, the original mention is gone forever. There is no official "Story mention archive" inside Instagram to go back and browse. The ephemeral, or temporary, nature of Stories is a core part of their design.
However, that doesn't mean you're completely out of luck. Here are some strategies and things to keep in mind.
An Instagram Story is not like a feed post. It's designed to disappear. When you're mentioned, you're not getting tagged in a permanent piece of content, you're being tagged in a temporary broadcast. When the broadcast ends, the tag vanishes with it. That’s why acting on mentions in a timely manner is so important.
Since you can't look back at old mentions, your best bet is a proactive strategy. The moment you see a mention, take action. Don't assume you'll "get to it later," because later might be too late.
Not all mentions are created equal, and the account type of the person who mentioned you plays a huge role in who can actually see it.
If a user with a private account mentions you in their Story, the rules are different. Here’s the breakdown:
This is the scenario most brands and creators hope for. When a public account mentions you, the potential reach is unlimited.
Seeing who mentioned you is just the first step. Truly savvy social media managers know that these mentions are opportunities. They are a direct line to your community, a source of authentic feedback, and your most powerful form of social proof.
Every mention is an interaction waiting to happen. The worst thing you can do is ignore it. Your goal should be to acknowledge every single mention, no matter how small.
When customers organically post about your brand, it's digital gold. Story mentions are often unfiltered, authentic endorsements that carry far more weight than a polished ad. Use the proactive strategy mentioned earlier: screenshot everything. Ask for permission to use their content in your feed ("We love this! Would you mind if we shared it on our profile and credited you?"). Building a library of UGC from Story mentions gives you an endless supply of authentic content to use across your marketing channels.
Mentions aren't always positive, and that's okay. They act as a real-time monitor of brand sentiment. If someone mentions you in a Story to complain about an order or share a frustrated experience, this is your chance to provide amazing customer service. Respond to their DM immediately, empathize with their problem, and work to solve it. Turning a negative public mention into a positive private resolution can create an even stronger customer relationship than if the problem never happened at all.
Sometimes things don't work as expected. Here are answers to a few common head-scratchers.
Several things could be happening here:
No. For Instagram’s system to recognize a tag as a mention, your handle must be typed out with the "@" symbol followed by the exact username. If someone just types your company name as plain text in their Story, you will not receive a notification. This is where more advanced social listening tools can come in handy, but for Instagram's native features, the "@" is necessary.
This usually means one of two things: you're experiencing a network connection issue, or the user deleted the Story between when the notification was sent and when you tried to view it. Try closing and reopening the app first. If it still doesn't load, the Story has likely been deleted by the user.
Staying on top of your Instagram Story mentions is simple when you know where to look. Your DMs serve as the primary notification hub, but it’s vital to act within the 24-hour window before the Story - and your chance to engage - disappears. By responding to and resharing mentions, you can transform simple shout-outs into powerful opportunities for community building and fostering brand loyalty.
Keeping track of all those DM notifications where story mentions live can get overwhelming, especially when you're managing comments across multiple accounts and platforms. To help with this, we designed Postbase with a unified engagement inbox. It brings all your conversations, comments, and DMs into one clean, manageable stream, so you never miss an important mention or a message from your audience again.
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