How to See Total Likes on a Facebook Page

Trying to find the total number of likes on a Facebook Page can feel surprisingly tricky, especially with all the recent platform changes. But don’t worry, you’re in the right place. This guide will show you exactly where to find the like count for your own page or any other page, and more importantly, explain why that number isn't the whole story anymore.

First, Let's Clear Up the Confusion: Likes vs. Followers

For years, "Likes" were the go-to metric for measuring a Facebook Page's popularity. But with the introduction of the "New Pages Experience," Facebook has shifted its focus to "Followers," and it’s important to understand the difference.

• A Like used to be a simple public signal that a person supported or was interested in a brand or public figure. You could "like" a page but then choose to "unfollow" it, meaning you still publicly endorsed the page, but you would no longer see its posts in your News Feed.
• A Follow is a direct subscription to a page’s updates. When someone follows your page, they're explicitly asking to see your content. This is the audience that you can actually reach with your organic posts.

With Facebook's "New Pages Experience," this distinction has been blurred. Now, when someone likes a newer page, they automatically follow it. This move consolidates the two actions and makes Followers the primary, more meaningful metric. A follower is someone who wants to hear from you, a like can be a much more passive action. While a legacy "like" count still exists for older pages, the follower count represents your active audience.

How to See Your Own Page's Total Likes

If you're an admin of a page, you have a couple of straightforward ways to check your total likes and followers. Facebook often pushes admins toward the Meta Business Suite, but you can usually find these numbers on the classic interface as well.

Using a Desktop Browser (via Meta Business Suite)

The Meta Business Suite is the central hub for managing your professional presence across Facebook and Instagram. It’s also the most reliable place to find detailed analytics about your audience.

1. Log into Meta Business Suite: Go to business.facebook.com and select the business account connected to your Page.
2. Navigate to Insights: On the left-hand navigation menu, click on "Insights."
3. Select the Audience Tab: Within the Insights section, you'll see several tabs like "Overview," "Results," and "Audience." Click on "Audience."
4. View Your Metrics: Here, you'll find a clear breakdown of your audience data. It will display your current "Facebook Page followers" and "Facebook Page likes" as separate numbers. This dashboard gives you the most official and accurate count available.

Using the Facebook Mobile App

You can also check your like count directly from the Facebook app on your phone, though the layout can change slightly between app updates.

1. Open the Facebook App: Make sure you’re logged into the account that has admin access to your Page.
2. Switch to Your Page Profile: Tap the menu icon (three horizontal lines, often in the bottom right) and select your Page to switch to managing it.
3. Go to Your Page's "About" Section: Once you are viewing your Page, look for an "About" tab or link right under your Page name and profile picture. Tap on it.
4. Find the Like and Follower Count: In the "About" section, scroll down to "Page Info" or a similar category. Your total likes and total followers will typically be listed here. For some pages under the New Pages Experience, this might be directly visible on the main page view under the name.

How to See Total Likes on Someone Else's Page

Checking the like count for a competitor, a potential collaborator, or just a page you admire is even simpler because the information is public. However, remember that many pages have migrated to the New Pages Experience, which sometimes prioritizes showing only the follower count.

On a Desktop Browser

1. Navigate to the Facebook Page: Search for the page you want to see and go directly to its profile.
2. Check Under the Page Name: The quickest way is to look right under the Page's name and bio. Most of the time, Facebook will display both numbers side-by-side, such as "1,234,567 people like this" and "1,234,999 people follow this."
3. If You Can't See It, Visit the "About" Section: If the count isn’t immediately visible, click on the "About" tab in the navigation menu below the cover photo. Inside the "About" section, under a heading like "Page Info" or "Page Transparency," you should find a clear listing of both the total likes and total followers.

On the Facebook Mobile App

1. Search for the Page: Use the search bar in the Facebook app to find the page you're interested in.
2. View the Main Page Profile: As with the desktop view, the total number of likes and followers is often displayed prominently at the top of the page, directly under the profile picture and name.
3. Check the "About" Info: If it's not at the top, scroll down a bit and look for a box or link that says "See [Page's] About Info." Tapping this will take you to a screen where the like and follow counts are typically listed.

The Elephant in the Room: Why Followers Are a Better Metric for Growth

Now that you know how to find the like count, let's talk about why you should start paying less attention to it. In today's social media landscape, engagement and actual reach are far more valuable than a passive number from years ago.

1. Followers Represent a More Active Audience

A "follower" is someone who has made a conscious choice to see your content in their feed. They are your reachable audience. A legacy "like" count can be inflated by people who liked your page a decade ago, are now inactive on the platform, or have long since lost interest in your brand. A high like count with a much lower follower count can be a sign of an old, unengaged audience base.

2. The Algorithm Favors Follows

Facebook's algorithm determines what content users see. It prioritizes showing content to users from pages they actively follow and engage with. Your follower number is a much more accurate reflection of the potential number of people your organic posts might reach. An audience of 10,000 highly engaged followers is vastly more valuable than an audience of 100,000 passive likes who never see your posts.

3. The Industry Standard Is Shifting

Across all major platforms - from Instagram and TikTok to X and LinkedIn - the primary metric for audience size is "Followers" or "Subscribers." Facebook's pivot aligns it with the rest of the industry, creating a universal language for audience size. Focusing on follower growth frames your social media strategy in a modern, relevant way.

Next time you're reporting on your page's growth, lead with your follower count and engagement rate. These numbers tell a more accurate and powerful story about your brand's true impact and community health.

Final Thoughts

Finding the total likes on a Facebook page is still possible, usually in the "About" section, but the platform's shift to the New Pages Experience has made followers the true measure of your audience. This change encourages marketers and creators to focus on building an active, engaged community rather than chasing a vanity metric.

Knowing your numbers is important, but being able to effectively manage your strategy, schedule content, and engage with your community across all platforms is what drives real growth. Here at Postbase, we built our platform to give you a clear, modern command center for all your social channels. Our clean analytics dashboard helps you track what's actually working and our unified inbox makes sure you never miss a chance to connect with your Followers - the audience that truly matters.