How to See Sticker Taps on Instagram

You’ve added the perfect poll or an engaging emoji slider to your Instagram Story, but what happens next is what really counts. Who's actually tapping, voting, and interacting? This guide breaks down exactly how to find and interpret every interactive sticker tap, helping you turn simple engagement into a clear roadmap for what your audience truly loves.

Why Sticker Taps Are More Than Just Numbers

In the fast-paced world of social media, it's easy to get hung up on passive metrics like views and impressions. But a sticker tap is different. It’s an active choice. Someone stopped scrolling, reacted to your prompt, and gave you a tiny piece of direct feedback. These interactions are golden opportunities for creators and brands for a few simple reasons:

• They are a direct line to your audience. Sticker taps reveal preferences, answer questions, and show you what content is landing - or falling flat. It's like having a focus group at your fingertips, 24/7.
• They signal value to the algorithm. Instagram’s algorithm prioritizes content that sparks interaction. When users engage with your stickers, it tells the platform that your Stories are worthwhile, potentially boosting their visibility to more of your followers.
• They create a two-way street. A story with an interactive sticker isn't a monologue, it's a conversation starter. It invites participation and makes your audience feel like they're part of your community, not just spectators.

Tracking these taps isn’t just about vanity, it's about being a smarter creator. The data you gather helps you build a stronger community, refine your content strategy, and ultimately grow your brand organically.

How to See Your Sticker Interactions: A Step-by-Step Guide

Finding your sticker engagement is straightforward, but the location of the data can vary slightly depending on the type of sticker you use. The key thing to remember is that you need to check these metrics before your Story expires after 24 hours for the most detailed information.

The universal first step is always the same:

1. Open the Instagram app and tap your profile picture on the top-left to view your active Story.
2. Once your Story is playing, swipe up from the bottom of the screen.

This will open up your Story's "Viewers &, Insights" screen. This dashboard is where all the magic happens. Your regular viewers are listed at the bottom, but the rich sticker interaction data lives at the top of this screen.

Now, let’s get specific for each sticker type.

Checking Who Voted on Polls, Quizzes, and Sliders

These are some of the most popular stickers because they offer a quick and fun way for followers to chime in. The results are easy to find and incredibly useful for understanding audience preferences.

Poll Stickers

When you swipe up on a Story with a poll, you'll see a clear summary at the top labelled "Voters." Here you can learn:

• Total Votes: You'll see the total number of responses and a percentage breakdown for each poll option.
• Who Voted for What: Instagram doesn't hide this information. You can tap on each poll option to see a complete list of every user who voted for that specific choice. This is perfect for seeing which of your followers prefer 'Coffee' over 'Tea' or 'Option A' over 'Option B'.

Actionable Tip: If you're deciding between two product designs or content ideas, use a Poll. You'll not only see which one wins but also get a list of the specific followers who are interested in that winning idea.

Quiz Stickers

Quizzes are fantastic for educational content or just testing your audience's knowledge. On the insights screen, you’ll find a section for "Responders."

• Again, you'll see a count of how many people chose each answer, A, B, C, or D.
• By tapping on an individual answer option, you can see the complete list of everyone who selected it.

This allows you to see who your "experts" are and who might appreciate a little more information on a particular topic. It's direct feedback on what your audience knows and what they’re curious about.

Emoji Slider Stickers

The emoji slider is a way to gauge sentiment on a sliding scale. After you post one and swipe up, your insights screen will show the "Average Slider Position" and a list of "Responders."

• The list shows every person who interacted with the slider.
• Unlike a simple poll, you can see exactly where on the scale each person landed. So instead of a simple "yes," you can see degrees of enthusiasm.

Actionable Tip: Use an emoji slider to ask "How much do you love our new tutorial?" Seeing users who slid all the way to the right identifies your most enthusiastic fans. Consider sending them a DM to say thanks!

Finding Responses to Conversation &, Community Stickers

These stickers are all about sparking conversations, gathering ideas, and building a stronger sense of community around your content.

Question Stickers ("Ask me anything")

Responses to question stickers are the most private. When you swipe up, you’ll see the "Responses" section. You can tap on this to view all the replies.

• Unlike polls, these answers are not public. Only you can see them.
• You can tap on an individual response to either reply to it directly via DM or to "Share Response." Sharing it creates a new Story where you can answer the question publicly (the original user’s profile picture and username will be hidden unless you choose to tag them).

"Add Yours" Stickers

This is arguably one of the most powerful stickers for sparking user-generated content (UGC). The main way to check interactions here is different from swiping up.

• On your live Story, just tap the "Add Yours" sticker itself.
• This will bring up a sheet showing everyone who has contributed to the chain you started. You can tap their icons to see their submissions.

This creates a public, collaborative thread that can take on a life of its own. It's a fantastic way to see how your audience interprets your prompts and to find great content to reshare.

Countdown Stickers

Building hype for a launch, event, or announcement? The countdown sticker is your best friend. In your Story insights, you can see not just who viewed it, but who opted in to be reminded.

• The insights screen will show a list under "Reminders," detailing everyone who wants to be notified when your countdown hits zero. This is a list of your most eager followers who are anticipating what you have coming next.

Understanding Clicks on Your Link Sticker

The Link Sticker is a game-changer for driving traffic off of Instagram, but its analytics work a bit differently. This is one of the most common points of confusion for marketers and creators.

Important: You cannot see who specifically clicked your link sticker.

Due to privacy policies, Instagram does not reveal the individual users who tapped your link. However, you absolutely can see the total number of clicks. To see this powerful metric, you must have an Instagram Business or Creator account.

Here’s how to find it:

1. Swipe up on your Story with the link sticker.
2. Look for the metric labeled "Link Clicks."

This number tells you exactly how many times the link was tapped. While you don't know who clicked, it's an essential KPI for measuring the effectiveness of your calls-to-action (CTAs) and determining how well your Stories drive traffic to your website, product pages, or blog posts.

What to Do After 24 Hours: Using Your Archive

What if you missed the 24-hour window? Don't worry, all is not lost. Your insights are saved in your personal archive. Here’s how to access them:

1. Go to your Instagram profile.
2. Tap the hamburger menu (three horizontal lines) in the top-right corner.
3. Select "Archive."
4. A calendar view of your past Stories will appear. Tap on the day you posted the Story you want to review.
5. Tap on that specific Story and swipe up.

For most sticker types, like Polls, you can still find the final results. However, the comprehensive lists of who voted might not always be available indefinitely. High-level metrics like impressions, reach, and total link clicks are generally preserved, so your archive is still a great resource for analyzing your overall Story performance over time.

Turning Sticker Taps into a Growth Strategy

Collecting data is one thing, using it to grow is another. Here are a few simple strategies to turn your shiny new insights into actionable steps that build your brand and community.

1. Actually Start Conversations

Don't just be a passive observer of your poll results. If someone votes or gives a great quiz answer, send them a quick DM. It can be as simple as, "Thanks for voting in my poll!" This small gesture closes the loop, acknowledges their input, and makes them feel seen. It turns a responder into a loyal fan.

2. Act Like A Content Strategist

Your sticker responses are a constant feedback stream. A poll on content ideas isn't just a poll, it's market research. Did a "behind-the-scenes" Story get incredible engagement from an emoji slider? Make more of it. Did a link sticker to your latest blog post get very few clicks? Maybe your CTA needs to be more compelling, or perhaps the story itself wasn't engaging enough. Let the data guide your future content - don’t just guess.

3. Encourage and Curate User-Generated Content

Review every "Add Yours" submission. When you find great ones that align with your brand, ask for permission to reshare them to your own Story or feed (and be sure to give credit!). This does three things: it rewards your engaged followers, provides you with authentic content, and encourages more people to participate next time.

4. Identify Your Superfans

As you check your sticker taps over time, you'll start noticing the same names popping up again and again. These are your true advocates. Make a mental note of who they are. These are the people most likely to buy your product, share your content, and evangelize your brand. Fostering relationships with this core group is one of the most valuable things you can do on social media.

Final Thoughts

Seeing your sticker taps uncovers a layer of data that goes far beyond surface-level views. By knowing where to look in your Story insights for each sticker type, you're equipped to understand what your audience wants, who your biggest fans are, and what makes your community tick. It transforms your Instagram Stories from a simple broadcast tool into a powerful engine for conversation and community building.

As you start mastering this on Instagram, you'll find that tracking conversations, comments, and interactions across multiple platforms can quickly become overwhelming. At Postbase, we designed our unified engagement inbox and clean analytics dashboard specifically to solve this problem. Centralizing all your messages and performance data means you spend less time jumping between apps and more time turning those valuable interactions - like sticker taps - into a genuine connection with your audience.