How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Wondering where the Recent tab for Instagram hashtags went? You're not just imagining things - it’s gone. Instagram changed how its hashtag pages work, leaving many creators and social media managers confused about how to find the latest content. This article will show you exactly how to find recent posts using the platform's hidden filters and break down why this change is actually a good thing for your content strategy.
For years, marketers, creators, and casual users alike relied on the simple chronological sorting of the "Recent" tab. It was a straightforward way to see every single public post tagged with a specific hashtag, in real-time. Whether you were monitoring a brand hashtag for user-generated content (UGC), doing competitor research, or just engaging with a community, the "Recent" tab was the go-to tool.
Then, in an effort to improve the user experience and combat spam, Instagram removed it. The platform pivoted away from a purely chronological feed, which was often flooded with low-quality posts and bots. It was replaced with two main tabs: "Top" and "Reels."
At first glance, this seemed like a major step back for anyone trying to track conversations in real-time. The "Top" tab appeared to only show viral posts, not what was happening right now. But thankfully, the functionality to see recent content isn't gone for good - it's just tucked away behind a filter option that’s surprisingly easy to miss.
Finding newly published content for a hashtag is still possible, but it requires a couple of extra taps. The new system sorts posts by "Recent top posts," blending timeliness with engagement. Here’s a breakdown of how to find it.
So, what are you actually seeing? It’s important to understand this isn't the old, purely chronological feed. "Recent top posts" is still curated by Instagram’s algorithm. It shows you popular posts that were published recently. A post from 10 minutes ago with good engagement is more likely to show up than a post from 30 seconds ago with zero likes or comments. It prioritizes timely content that's actually resonating with people.
This update wasn't just to make our lives more difficult. There were sound strategic reasons behind sunsetting the old "Recent" tab, primarily focused on platform health and content quality.
The biggest problem with the old chronological feed was its vulnerability. Spammers and bots could easily flood popular hashtags with irrelevant, low-quality, or harmful content simply by posting constantly. Because the feed was unfiltered, users in certain communities were constantly exposed to this junk. By shifting to an algorithmically sorted feed - even for recent posts - Instagram can more effectively bury spam and surface genuine, valuable content from real creators.
The old system inadvertently rewarded posting volume. If you posted 20 times a day, your content would constantly be at the top of the "Recent" tab, regardless of its quality. The new "Recent top posts" system shifts the reward toward content that generates genuine engagement. Now, a single, high-quality post that gets immediate likes and shares will gain more visibility than ten mediocre posts that get no interaction. This encourages creators to focus on making content their audience actually loves, which is better for everyone.
Now that you know how to find recent posts and why the system changed, let’s talk about how to adapt your strategy to thrive in this new environment. This isn’t just about viewing content, it's about using the new system to your advantage.
Since visibility in the "Recent top posts" feed depends on getting early engagement, your content needs to earn it. The opening hours of a post’s life are more important than ever. Focus on creating posts that spark immediate conversation:
Trying to show up in a massively popular hashtag like #marketing (over 90 million posts) is nearly impossible. The competition is too fierce, and the feed moves too fast. Instead, focus on finding and using niche hashtags relevant to your specific audience. Broad hashtags are great for reach, while targeted hashtags deliver conversion and leads.
For example, instead of #marketing, a B2B SaaS company might use:
Your content has a much greater chance of appearing in the "Recent top posts" for smaller, highly relevant communities where you can stand out as an authority.
Don't just use this feature to check on your own content - use it for outbound marketing! This feed is a goldmine for finding active, engaged users in your niche. Here’s a simple routine:
This is one of the most effective organic growth strategies on Instagram. You're interacting with posts that are already algorithmically favored, putting your profile directly in front of their engaged audience.
If you use a specific hashtag for your brand or community (e.g., #YourBrandChallenge), the "Recent top posts" filter is your new best friend for finding user-generated content (UGC). Because it filters out most of the low-quality spam, you get a clean view of the best content your customers and fans are creating. Check your branded hashtag daily, find the top posts, engage with them, and ask for permission to repost your favorites. It's a fantastic way to celebrate your community and gather authentic social proof.
While the old chronological "Recent" tab on Instagram hashtags is gone, you can still find timely content by filtering the 'Top' feed for 'Recent Top Posts.' This new system elevates high-quality, engaging content over the simple firehose of brand-new posts, and mastering it is a key skill for any modern social media marketer.
Staying on top of these constant algorithm changes is a huge part of social media marketing, but it shouldn't be the hardest part of your job. That’s why we built Postbase. We designed a clear, modern platform so you can plan your content visually, schedule posts that reliably publish everywhere, and track what’s working, all without the confusion. It helps you spend less time wrestling with platform updates and more time creating content that connects.
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