How to See Questions on Instagram

The questions your audience asks on Instagram are a goldmine for building community, creating content, and growing your brand. This guide breaks down exactly where to find and how to answer them, covering everything from the formal Questions sticker in Stories and Live videos to the everyday queries that pop up in your comments and DMs.

How to See Questions From the Instagram Story Sticker

The "Questions" sticker is one of the most direct and effective ways to solicit feedback and interaction from your followers. It’s a dedicated feature for Q&As, but knowing where to find the responses is essential. Here’s a full walkthrough.

Step 1: Adding the "Questions" Sticker to Your Story

First, you need to ask a question before you can see any answers. The process is simple and integrates directly into your daily Story workflow.

1. Open the Instagram app and swipe right or tap your profile picture in the top-left corner to open the Story creation screen.
2. Take a photo, record a video, or upload a piece of media from your camera roll.
3. Tap the sticker icon (a smiling square) at the top of the screen.
4. From the sticker tray, select the "Questions" sticker.
5. A sticker will appear on your Story with a default prompt like "Ask me a question." You can tap this text to customize it. Change it to something specific like, "What should I film next?" or "Ask us about our new product!"
6. Position the sticker wherever you like on your Story and share it.

Step 2: Viewing Responses While Your Story Is Live

Once your Story is live, you'll start receiving notifications as people submit their questions. To see them all in one place:

• Open your own Story by tapping your profile picture.
• When you get to the slide with the Questions sticker, swipe up from the bottom of the screen.
• This will open the viewers and analytics screen for that specific Story slide. At the top, you'll see a "Responses" section. Here, every question submitted will be listed neatly.

You can see all the questions right here without ever leaving the Story view. It's a running list that updates in real-time as more responses come in during the 24 hours your Story is active.

Step 3: Sharing and Answering Questions Publicly

The real power of the Questions sticker is answering publicly to build a conversation with your whole audience, not just the person who asked. When someone asks a great question, it's likely others are wondering the same thing.

From the "Responses" screen (where you swiped up), simply tap on the question you want to answer. A new Story creation window will automatically open with the question embedded in a clean, shareable sticker. Importantly, the user who asked the question remains anonymous to your audience, only you can see who submitted it.

You can then:

• Resize and reposition the question sticker.
• Change the background color.
• Add your answer using a text overlay, a video of you talking, or a relevant photo.
• Add other stickers, GIFs, or music to make your answer more engaging.

When you post this new Story, it becomes part of your Q&A series, allowing all your followers to see both the question and your insightful answer.

Step 4: Finding Questions After Your Story Expires

What if you didn't get a chance to answer all the questions before your Story expired after 24 hours? Don't worry, Instagram saves them for you.

1. Go to your Instagram profile and tap the hamburger menu (three horizontal lines) in the top-right corner.
2. Select "Archive" from the menu.
3. Make sure you're in the "Stories Archive" (you can toggle between posts and stories at the top).
4. Find the Story that contained your Questions sticker. When you tap on it, you can swipe up just as you did when it was live, and all the responses will still be there for you to view and respond to.

This is extremely useful for batching your responses or using unanswered questions as inspiration for future feed posts, Reels, or another Story Q&A session.

Finding and Featuring Questions in an Instagram Live Stream

Instagram Live sessions are dynamic, real-time conversations, and handling questions effectively can make a broadcast feel organized and professional instead of chaotic.

How Viewers Ask Questions During a Live

When you're streaming, viewers can ask questions using a dedicated feature that separates them from the fast-moving river of general comments. As a viewer, they tap the question mark icon (?) at the bottom of the screen next to the comment field and submit their question. This adds it to a special queue for you, the host.

How to See and Manage Live Questions as a Host

As the host, you’ll also see a question mark icon (?) at the bottom of your screen. This icon will display a badge with a number indicating how many questions are waiting for you.

Tapping it opens a dedicated queue where all the questions viewers have submitted are neatly listed. This is a game-changer because you don't have to frantically scroll through general comments, potentially missing great inquiries. You can review the list privately at your own pace and choose the most relevant questions to address.

Featuring a Question on Screen

To really highlight a user's question, you can pin it to the screen for everyone to see. In the question queue, simply tap on the question you want to feature. It will instantly appear as an overlay on your Live video. This is great for two reasons:

1. It makes the person who asked feel seen and valued.
2. It provides context for viewers who might have joined late, so they know exactly what topic you're currently discussing.

Once you’re done answering, you can tap the "x" on the pinned question to remove it and then select another one from your queue.

Managing Questions in DMs and Comments

Not all questions come through formal features. Some of the best and most important queries hide in plain sight within your direct messages and the comment sections of your posts and Reels.

Catching Questions in Your Post Comments

Viewers often ask questions directly in the comments of your feed posts, videos, and Reels. These are high-intent engagement signals, and answering them quickly can increase the visibility of your post and show potential followers that you're an active, responsive account.

The tough part is that Instagram doesn't offer a native way to filter comments to see only the ones containing a question mark. The best approach is to commit to scanning them manually. Make it a habit to check the comments on your new posts within the first few hours and revisit older, popular posts periodically. A prompt, helpful answer can turn a curious visitor into a loyal follower.

Organizing Questions in Your Direct Messages

Your Instagram inbox can quickly get cluttered. DMs are a private space where users often ask more detailed questions about your products, services, or content. Staying on top of them is good for brand reputation and can even lead to sales.

Take advantage of Instagram's inbox filters - Primary, General, and Requests - to organize conversations. The "Requests" folder is especially important, as messages from people you don't follow land there. Check it often, as important questions from potential clients or collaborators can easily get buried there.

More Than Just a Feature: Why You Should Pounce on Questions

Actively looking for and answering questions on Instagram is about more than just good manners, it's a core component of a smart social media strategy.

• Fuel Your Content Machine: Every question is a potential content idea. If one person asks, others are curious. Use questions to inspire your next Reel, carousel post, or blog article.
• Build a Genuine Community: When you take the time to answer a follower's question thoughtfully, it shows you're listening. That two-way communication builds trust and transforms passive followers into a real community.
• Get On-the-Spot Market Research: Questions provide direct insight into what your audience wants, what they're confused about, and what they're interested in. Asking "Which of these two designs do you prefer?" is free, fast, and incredibly valuable market research.

Creative Ways to Use the Questions Sticker

Don't just stick to "Ask Me Anything." There are endless ways to leverage the Questions sticker for engaging content:

• Quiz Your Audience: Flip the script and ask them questions! Post a trivia question and have them submit answers.
• Content Brainstorming: Ask "What's your biggest struggle with [your industry]?" or "What do you want to learn about next?"
• Fill-in-the-Blank: Use a prompt like "My favorite Sunday activity is ______." Share the best answers to your Story.
• Testimonials and Feedback: Ask "What do you love most about our products?" or "What's one thing we could improve?" You can either share the positive responses or use the constructive feedback to get better.

Final Thoughts

Finding all the questions your audience asks is the first step toward building a more engaged, connected, and loyal following. By mastering the features in Stories and Live sessions while staying disciplined about your comments and DMs, you can turn passive viewers into active community members.

As your account grows, managing these conversations across so many different surfaces gets chaotic. Since we've lived that ourselves, we designed Postbase with a unified engagement inbox that brings all your comments and DMs from every platform into one clean view. Instead of jumping between your Story replies, post comments, and DMs, you can see and answer every question from one simple dashboard, so a great conversation never gets lost in the shuffle.