How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

You've posted a TikTok that you know is a winner, and you see the likes and comments rolling in, but how do you track one of the most powerful metrics on the platform: the shares? Knowing how to find your share count is the first step toward understanding what truly resonates with your audience and creating content that spreads like wildfire. This guide will walk you through exactly how to check your shares and, more importantly, what to do with that information to grow your account.
Sometimes you just want a quick, on-the-spot look at how a single TikTok is performing. Thankfully, the app makes this incredibly simple. This method works for any video you've posted, whether you have a standard account or a Pro account.
Here’s the straightforward process:
That's it! It’s an instant checkup for any video. While this method is great for a quick look, it doesn't give you the full picture or allow you to see trends over time. For a deeper analysis of your performance, you'll need to turn to TikTok’s built-in analytics.
If you're serious about growing your TikTok channel, you need to be using a Pro account. It's completely free and unlocks a treasure trove of data - including detailed information about your shares. There are two types of Pro accounts: Creator and Business. Both offer analytics, so choose the one that best fits your needs.
If you haven’t already made the switch, it only takes a minute.
Once you’ve switched, TikTok will start gathering data. Note that it won't show you analytics for the period before you made the switch, but it will track everything moving forward.
After your Pro account is active for a few days, you'll have some juicy data to review. Here’s how you find it:
Welcome to your command center! This dashboard is where you'll find data about your audience, your profile performance, and, of course, your content.
Inside the Analytics dashboard, tap on the “Content” tab. This section gives you an overview of how all your videos have performed over the last 7, 28, or 60 days. You’ll see total video views, likes, comments, and shares during that period. This is an excellent way to see your overall content trajectory - are your shares trending up or down?
For more specific insights:
On this page, you’ll find a comprehensive breakdown, including total playtime, average watch time, full retention graphs, and, right at the top, the total number of Likes, Comments, Saves, and Shares. This is the most complete view you can get for any individual post.
Okay, so you've found the number. But what does it mean? In the ecosystem of social media metrics, shares are arguably the highest form of praise. They're what we call a "super metric" because of what they represent.
A "like" is a passive head nod. It says, "I see this and I approve." A "comment" is active participation. It says, "I have something to add to this conversation." But a "share" is a personal endorsement. It’s someone saying, “This content is so good, so funny, or so useful that I’m willing to stake my personal reputation on it by sending it to my friends.”
Look at your most-shared videos in your Analytics dashboard. They are clues telling you exactly what type of content you should be making more of. High shares typically point to one of these four categories:
By analyzing the videos with the highest share counts, you are essentially getting a roadmap right from your audience on what they really want from you.
Now that you know how to find your shares and why they're important, you can start building a content strategy geared toward earning them. It’s not about luck, it’s about being intentional.
Before you post, ask yourself: “Is there any reason someone would send this video to a friend?” Often, you can nudge this behavior with your caption or on-screen text. Simple prompts like, “Tag a friend who needs to see this,” or “Send this to your workout buddy,” can dramatically increase shares by planting the idea in the viewer's head.
A "shareable" video respects viewers' time. You need a powerful first three seconds (the hook) to stop them from scrolling, and you need a valuable finish (the payoff) that makes them glad they stayed. The payoff could be the punchline of a joke, the reveal of a life hack, or a shocking final thought. If the payoff is strong enough, sharing becomes a natural next step.
If you're creating educational content, break it down into simple, scannable steps. Use clear on-screen text, a calm voiceover, and focus on one specific tip or idea per video. People share tutorials that feel doable and uncomplicated. A complicated, 10-step process for a "quick" task won't get shared nearly as much as a single, clever shortcut.
People often share content based on trending audio because it’s part of a larger cultural conversation happening on the app. Don't just tack on a popular sound. Find a way to connect it to your niche or message uniquely. Riding the wave of a trend puts your video in front of more eyes, but making it clever and relatable is what gets you the share after the view.
Uncovering your TikTok share count empowers you to move beyond vanity metrics and understand the true impact of your content. By regularly checking your Analytics, identifying patterns in your most-shared videos, and intentionally creating content that solves a problem or sparks an emotion, you can build a community that not only consumes your work but actively helps it grow.
Tracking this across multiple videos and platforms can quickly become a lot to handle. As content creators, we built Postbase because we needed a clean, simple way to see what's actually working without getting lost in overly complex dashboards. Having one place to analyze performance, plan our next wave of shareworthy content on a visual calendar, and schedule everything reliably frees up our time to focus on what matters: actually creating.
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Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.