How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

You created a TikTok that you're proud of, and the views and likes are rolling in, but one key metric can tell you if your video truly hit the mark: the number of shares. Knowing how many people shared your TikTok shows you which content resonates so strongly that your viewers are actively promoting it for you. This article will show you exactly where to find that number and how to use it to create even better videos.
If you just want to check the shares on a specific video quickly, the process is incredibly straightforward. TikTok displays this metric right on the video itself. You don’t have to dig through any complicated menus to find it.
Here’s how to see it in seconds:
That's it! This is the fastest way to get a snapshot of how many people passed your video along to someone else. While this is great for a quick check-up, if you want to understand your performance on a deeper level, you need to use TikTok's built-in analytics.
To really understand your content strategy, you need to look at trends over time, not just individual video stats. TikTok Analytics gives you a comprehensive overview of your performance, including aggregate share data. However, this powerful tool is only available for Creator or Business accounts.
If you're still on a personal account, making the switch is free, easy, and unlocks a world of helpful data.
Before you can get into your analytics, you have to activate one of these account types. Most individual creators will want a Creator Account, while brands and organizations should opt for a Business Account.
Once you’ve switched, TikTok will begin gathering data. It might take a few days for your analytics to populate fully, so be patient. After that, you can access your dashboard anytime.
Now that you have the right account type, finding your analytics is simple.
This will take you to your main dashboard, which is divided into sections like Overview, Content, and Followers.
To see how many shares all of your videos have received over a certain period, head to the Content tab within your Analytics dashboard.
Here, you'll see summary cards for key metrics like video views, likes, comments, and, of course, shares. You can filter the date range at the top to see your total shares over the last 7, 28, or 60 days, or even select a custom range. This view is perfect for understanding your overall content momentum. Are your shares trending up or down this month compared to last?
Below the summary cards, you'll find your Trending Videos section. This lists your top-performing videos from the selected period. Tap on any video here to open up its individual performance data, which gives you a more detailed view than what you see on the video page itself.
Finding the number is easy, but understanding its value is what really matters. A "share" isn't a vanity metric, it’s one of the strongest indicators of audience connection and content quality on the platform. It shows that your video provided enough value or emotion that someone felt compelled to become a brand advocate for you, even if just for a moment.
When someone taps that white arrow, they are presented with several ways to share your content, all of which count toward your total. These include:
In the hierarchy of social media engagement, shares sit at the top. Here’s a simple way to think about it:
Every share is a form of organic, word-of-mouth marketing. It pushes your content to new, often hyper-relevant audiences that you might not have reached otherwise. If a user shares your video with three friends, those three people are far more likely to watch and engage with it than if they had just stumbled upon it from the algorithm, all because it came with a trusted recommendation.
Knowing where to find your share count is one thing, knowing how to increase it is another. Instead of hoping for virality, you can be intentional about creating content with shareable characteristics.
The number one reason people share content is relatability. When viewers see a video and think, "That is so me," or "Wow, this is exactly what happened to my friend," they're incredibly likely to share it. Create content around common experiences, daily struggles, niche community inside jokes, or universal feelings.
Content that teaches someone something new in a quick, digestible format is extremely shareable. Think about it: tutorials, life hacks, quick tips, shocking facts, or career advice. When you provide genuine value, people save your video for themselves and share it with others who might benefit. A simple caption like, "You need to know this kitchen hack," can prime the content for sharing.
Humans are wired for stories. Videos with a clear beginning, a point of tension, and a satisfying conclusion hook viewers and keep them watching. This can be anything from a personal transformation story to a skit with a surprising twist. A well-told story makes people feel something, and that emotion is what drives them to share.
Content that produces a strong emotional reaction - joy, laughter, surprise, inspiration, or awe - is prime share bait. Funny skits, adorable animal videos, motivational montages, and mind-blowing special effects all fall into this category. People share these videos because they want their friends to experience the same emotion they just did.
Sometimes, the easiest way to get more shares is just to ask. A simple prompt at the end of your video can make a significant difference. Try a friendly and non-pushy CTA like:
Tracking how many people share your TikToks is a powerful way to measure what truly connects with your audience. You can easily find the share count on any individual video or take a broader view with TikTok's analytics. This metric is more than just a number, it’s proof that you’ve created something worth talking about.
Watching your share count grow is exciting, but once you're managing content across multiple platforms, trying to track everything natively can quickly get out of hand. Based on years of running social accounts ourselves, we built Postbase with a clean analytics dashboard that puts your most important metrics, like engagement and reach, right in front of you. It helps you see what's actually working at a glance, so you can stop hunting for data and get back to creating share-worthy content.
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.
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