How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Struggling to find the comment section on a Facebook Live stream? You aren't alone. Whether you're a viewer trying to join the conversation or a creator trying to manage it, knowing where to look is half the battle. This guide will show you exactly how to find, see, and interact with comments during a live broadcast, on a replay, and from both a viewer's and a streamer's perspective.
Participating in a Facebook Live is one of the best ways to connect directly with a creator, brand, or community. The feed of real-time comments and reactions is what makes the experience dynamic and engaging. But where you find these comments depends on the device you're using.
When you're watching a live video on the Facebook mobile app, the interface is designed to keep the video front and center while still letting you see the conversation.
If the comments are distracting you from the video, you can typically swipe right on the screen to temporarily hide them. A swipe back to the left should bring them back into view.
The desktop viewing experience provides a much different layout, offering more screen real estate to display both the video and the comments side-by-side.
This side-by-side layout is ideal for live events where the conversation is just as important as the video content itself, such as Q&A sessions, workshops, or community discussions.
Once a Facebook Live broadcast ends, the video is usually posted as a regular video on the creator’s page or profile. The good news is that all the original comments are preserved with the replay, but they are displayed differently.
Instead of appearing in real-time, the comments are stored along with the timestamps of when they were posted during the live broadcast. As you watch the replay, you'll see comments from the original stream pop up at the bottom of the video, synced to the moment they were first written. You can also view all the comments at once in the standard comment section below the video, just like any other Facebook post.
For brands and creators, managing the comments during a live stream is just as important as the content you're presenting. This interaction is what builds community, drives engagement, and makes your audience feel seen and heard. If you ignore the comments, you're missing the whole point of going live.
Live comments aren't just messages, they are direct lines of communication and valuable feedback. When you see a question, answer it. When someone offers a compliment, thank them by name. Reading comments aloud makes your viewers feel like they are part of a real conversation, not just passively watching a broadcast.
This level of engagement also signals to the Facebook algorithm that your content is valuable, which can lead to your stream being shown to a wider audience. The more comments, reactions, and shares your video gets, the more likely Facebook is to feature it. Encouraging comments isn't just good for community-building - it's good for reach.
Trying to read tiny, fast-scrolling comments on the same phone you're using to stream is a recipe for a headache. If you're serious about interacting with your audience, you need a setup that makes it easy.
Did a viewer ask an excellent question that everyone can benefit from? Or maybe you want a specific link or call-to-action to stay visible. Facebook allows you to "pin" a comment, which keeps it fixed at the top of the comment feed for everyone to see.
You can only pin one comment at a time, but this feature is fantastic for highlighting testimonials, answering a Frequently Asked Question, or keeping a promotional link visible throughout your broadcast.
Unfortunately, not all comments will be positive. It’s smart to prepare for trolls, spam, or inappropriate language ahead of time so you can handle it smoothly without disrupting your stream.
Your work isn't done just because the live stream is over. The video replay continues to gather views, comments, and engagement for hours, days, and even weeks after the broadcast. Continuing the conversation in the comments section of the replay is a powerful way to maximize the value of your content.
After your stream ends, set aside some time to go back to the video post. Scroll through the comment section and respond to any questions or comments you might have missed while you were live. "Liking" or replying to these comments breathes new life into the post and sends notifications to the commenters, bringing them back to your Page.
If you're managing a brand Page, you can find a more organized view of your comments and messages within Meta Business Suite, where you can reply directly, create tasks, and manage all your engagement from one place.
Finally, treat your comment section as a source of market research. What questions did people keep asking? What topics sparked the most excitement or confusion? These are powerful clues telling you exactly what content your audience wants to see next. Use these insights to plan your next Facebook Live, blog post, or Reel. A question from one person in the comments often represents a question many more people have but didn't ask.
Seeing and engaging with comments on Facebook Live is fundamental to the experience. For viewers, it’s about connection and participation, for creators, it’s a powerful tool for building community and gaining valuable audience insights. By understanding how the feature works and having a clear strategy, you can transform a simple broadcast into a truly interactive and impactful event.
Managing this stream of engagement can feel like a lot, especially when you’re live. At Postbase, we wanted to make this part easier. That's why we built our unified inbox to bring the comments and DMs from all your platforms - including Facebook - into one simple, organized feed. Instead of frantically switching between apps and tabs, you can see and reply to everything in one place, so you never miss an opportunity to connect with your community.
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