How to Say "Follow This Page" on an Instagram Story

You want your Instagram Story viewers to follow another awesome account, but how do you actually make that happen? Simply tagging a photo isn't always enough to get people to take action. This article breaks down the exact steps and strategies to effectively say follow this page on your Instagram Story, using everything from simple stickers to more creative, eye-catching methods that encourage your audience to tap, view, and follow.

The Easiest and Most Direct Method: The @Mention Sticker

The simplest way to guide your followers to another profile is by using Instagram's native Mention sticker. It creates a direct, clickable link to the account you want to feature. Don't just place it randomly, using it effectively is the first step toward getting real results.

Step-by-Step Instructions:

1. Open Your Instagram Story: Tap your profile picture at the top of your feed or swipe right from the feed to open the Story camera.
2. Create Your Story's Background: You can either take a new photo or video, or swipe up to select a piece of content from your camera roll. This visual should ideally be relevant to the account you're about to share.
3. Access the Sticker Tray: Once your content is on the screen, swipe up from the bottom or tap the sticker icon (the square smiley face) at the top of the editing screen. This will open up your full library of Story stickers.
4. Select the '@MENTION' Sticker: Look for the sticker that says "@MENTION." Tap it to add it to your Story.
5. Type the Username: Start typing the Instagram handle of the account you want to feature. As you type, Instagram will show you a list of suggested accounts at the bottom. Be sure to select the correct one from the list to ensure the link works.
6. Customize and Place the Sticker: After selecting the account, the sticker will appear on your Story. You can tap it to cycle through different styles and colors. Use two fingers to pinch, zoom, and rotate it until it fits your design perfectly.

That's it! Anyone who views your Story can now tap that sticker to see a small preview of the profile and visit their page directly. But just adding the sticker is only half the battle. Now, let's get people to actually click it.

Beyond the Sticker: How to Craft a Compelling "Follow" Request

A clickable link is a good start, but motivation is what truly drives follows. You need to give your audience a compelling reason to leave your Story and check out someone else's. This is where storytelling and clear calls-to-action (CTAs) come into play.

1. Use a Strong, Clear Call-to-Action (CTA)

People on Instagram often scroll quickly. You have seconds to capture their attention and tell them what to do. Never assume they know what you want. Use the text tool to add a direct command alongside your Mention sticker.

Here are a few powerful CTA examples:

• Benefit-Driven: "Follow @brandname for the best sustainable fashion tips!"
• Community-Oriented: "Go show some love to @creatorname for their incredible work on this!"
• Endorsement-Based: "Seriously my favorite account for delicious recipes. Tap to follow @foodblogger_official!"
• Direct & Simple: "Tap here & follow for more insight!"

Frame your CTAs around what the viewer will gain or how they can participate. The goal is to make following the account feel like an opportunity, not a task.

2. Give Context and Tell a Story

Why are you sharing this page in the first place? Your personal endorsement is incredibly powerful. Just a sticker and a "follow me" text can feel spammy or impersonal. Instead, build a narrative across one or two Story frames.

• Shout-out a Creator: "I've been learning so much about digital marketing from @marketingguru. Their last Reel on SEO was a game-changer. You need to check them out!"
• Highlight a Brand You Love: Post a picture of a product. "Absolutely loving this coffee from @localroasters. They're a small business doing big things. Go give them a follow!"
• Share User-Generated Content (UGC): Repost a customer's photo. "Look at this amazing shot from @photofanatic featuring our product! Love seeing how you use our gear. Go follow their incredible work!"

By explaining the "why," you build trust and give a much warmer, more authentic reason for your audience to follow your recommendation.

3. Make the Sticker Part of Your Creative Design

Your "follow this page" Story doesn't have to be boring. Integrate the sticker as an eye-catching element of your visual design.

• Point to It: Use GIFs of arrows, hand-drawn arrows with the draw tool, or even your own photo pointing at the Mention sticker to draw the viewer's eye.
• "Hide" It Creatively: Want a cleaner aesthetic? Place the Mention sticker, then put a more on-brand GIF or text element directly over it. The clickable area of the Mention sticker will still be active underneath, but your design looks less cluttered.
• Theme Your Story: Use the same fonts, colors, and filters that both your brand and the featured account use to create a more cohesive and visually pleasing shout-out.

Alternative Methods to Drive Follows From Your Story

While the Mention sticker is the most common way to tag an account, it isn't the only option. Here are two other effective methods to mix into your strategy.

1. The "Share Profile" Feature for a High-Impact Visual

This is arguably the most visually impressive way to recommend an account. Instead of just a sticker, it shares an interactive, stylized module of the account's profile directly to your Story.

How to Use It:

1. Navigate to the Instagram profile you want to promote.
2. Tap the three dots (...) in the top right corner of their profile page.
3. From the menu, select "Share This Profile."
4. On the next screen, tap "Add to your story."
5. Instagram will generate a clean-looking "card" featuring their profile picture, username, custom bio, and some of their most recent posts. Just tap to change the background to a simple gradient or add your photograph. Anyone viewing this Story can tap this card to go directly to the profile.

This method is great because it gives your audience a preview of the content they can expect, making the decision to follow much easier. It acts like a mini-portfolio for the account you're sharing.

2. The Screenshot and Tag Method

A classic for a reason! This approach allows you to highlight specific content that proves why an account is worth following.

How to Use It:

1. Find a specific post (a photo, Reel cover, or a helpful carousel slide) on the account you want to share.
2. Take a screenshot of that post.
3. Open your Instagram Story and select the screenshot from your camera roll.
4. Now, use the @Mention sticker on top of the screenshot, tagging the creator.
5. Add text explaining why you loved that particular post, like, "This is the kind of advice I'm talking about! A must-follow if you're into [topic]."

This adds social proof. You're not just telling people to follow, you're *showing* them a perfect example of the fantastic content they'll be getting.

Why Does Promoting Other Pages Even Matter?

Encouraging your audience to follow other accounts might seem counterintuitive, but it's a core strategy for organic brand growth and community building. When done right, it strengthens your brand's position and fosters goodwill.

• Building Partnerships: Regularly shouting out partners, collaborators, or brands you work with reinforces your professional network and shows your brand is connected.
• Celebrating Your Community (UGC): Highlighting user-generated content is one of the most powerful forms of social proof. It makes your customers feel seen and encourages others to tag your brand.
• Fostering Goodwill: When you generously promote other creators you admire, it positions you as a confident, helpful resource - not a gatekeeper. That creator will also be more likely to return the favor someday.
• Cross-Promotion: If you run multiple accounts (e.g., a personal brand and a business brand), using these methods is the perfect way to funnel followers between them.

Consistently sharing accounts that align with your values helps define your brand's taste and what you stand for. It tells your audience, "If you like what I do, you're going to love this, too."

Final Thoughts

Getting your followers to follow another account from your Instagram Story is about more than just a sticker. It requires a clear call-to-action, compelling context, and a visual presentation that grabs attention. Whether you're using a simple Mention sticker, a full-profile share, or a screenshot of amazing content, a mindful approach can turn a simple Story into a powerful tool for community building and a significant traffic driver.

Planning this kind of collaborative or community-focused content can be a disorganized process when you're jumping between apps. Having a clear plan is the difference between a random shout-out and a real strategy. Because of this, we always use Postbase to map out our entire content schedule, including Stories, on its clean visual calendar. Seeing everything in one place allows us to strategically drop in these kinds of community-building posts, ensuring our content feed feels consistent and valuable, not just random.