How to Say "Follow This Page on Instagram"

Telling someone to “follow for more” on Instagram is starting to feel like the social media equivalent of a weak handshake. Everyone does it, nobody really feels it, and it rarely makes an impression. To get people to hit that follow button and stick around, your invitation needs to feel less like a demand and more like an offer. This guide gets right into the specifics, giving you a complete playbook of phrases, examples, and strategies to ask for a follow in a way that actually connects with your audience and grows your page.

Understanding Why People Follow You (Hint: It’s Not for You)

Before jumping into a list of catchy phrases, it’s important to understand the psychology behind a follow. People don’t follow accounts just to be nice or to inflate your numbers. They follow an account because they believe it will provide them with ongoing value in some form. That value can be one of four things:

• Education: You teach them a skill, offer insights, or provide information that saves them time or money.
• Entertainment: You make them laugh, inspire them with beautiful content, or tell compelling stories.
• Community: You create a space where they feel understood and connected with like-minded people.
• Inspiration: You motivate them, show them what’s possible, or help them dream bigger.

Every effective “call to follow” is a promise. You aren’t just saying, "Follow me." You’re saying, "Follow me, and in return, I will consistently give you [education/entertainment/community/inspiration]." When you frame your request this way, it stops being a self-serving ask and becomes a mutually beneficial relationship. Keep that in mind as we look at the examples below, the best ones always tie back to the value you provide.

Direct & Clear: The Can’t-Miss Calls to Follow

Sometimes, the best approach is a direct one. There’s no ambiguity, no hidden meaning - just a straightforward invitation. These work well at the end of captions, in your bio, or as a spoken command in a video. The key is to be specific about what they’ll get.

Avoid the generic "Follow for more." Instead, try these:

Bio Examples

• For a Fitness Coach: “Follow for daily workout motivation and simple nutrition tips.”
• For a Home Decor Blogger: “Tap ‘Follow’ to see how I’m turning a boring rental into a cozy home on a budget.”
• For a Business Consultant: “Follow me for actionable advice on scaling your freelance business to 6 figures.”
• For a Food Blogger: “Follow along for easy weeknight recipes that are actually delicious.”

Caption & Reel Examples

• “If you found this helpful, follow @yourusername for more tutorials just like this.”
• “Want the whole project breakdown? Make sure you’re following this page - I’m dropping Part 2 tomorrow.”
• “Don’t miss out on my next series of marketing tips. Hit that follow button to stay updated.”
• “For more daily style inspiration, be sure to follow!”

Value-First Phrases: Highlighting the Benefit

This approach moves beyond a direct command and frames the follow as a solution to a problem or a way to achieve a goal. You’re leading with the benefit, making the decision to follow a logical next step for anyone interested in what you have to offer.

Formula: [Goal/Desire] + [Invitation to Follow]

Here’s how it looks in practice:

In Captions

• “Trying to master sourdough? I share my full process and all my mistakes here. Follow along so you don’t miss a thing.”
• “If you’re ready to finally organize your home for good, this is the page for you. Hit follow for room-by-room guides and simple hacks.”
• “Ready to improve your landscape photography? Follow my page for weekly location breakdowns and editing secrets.”
• “If your goal for this year is to read more, I’m your Accountability Bestie. Follow me for monthly reading lists and honest book reviews.”

In Instagram Stories

Instagram Stories offer interactive tools that can make your call to follow more engaging. Instead of just writing "Follow me," try these methods:

• Use a Poll Sticker: Post a Story with a valuable tip. Add a poll sticker that asks, "Want more tips like this?" with options like "Yes, please!" and "Already following!" This gently prompts non-followers to see what they’re missing.
• Use the Quiz Sticker: Ask a question related to your niche. After they answer, the next slide can say, "If you knew the answer, you belong here! If you didn't, you *definitely* belong here. Follow for more daily quizzes!"
• Create a "Tap to Follow" Sticker: Create a simple graphic or GIF in another app (like Canva) that looks like the Instagram "Follow" button. Upload it to your Story as a sticker and place your actual username mention (@yourusername) over it. Tell people to "tap here to follow."

The Community Builder: Creating a Sense of Belonging

People love to feel like they are part of a tribe. A community-focused approach taps into this desire by positioning your page as a gathering place for people with shared interests, values, or struggles. It makes following less about consuming content and more about joining a movement or a family.

This type of language builds a deeply loyal and engaged audience.

Examples of Community-Building CTAs

• “If you believe in slow mornings and strong coffee, you’ve found your people. Hit follow and join our little community.”
• “For the overthinkers, the late-night creatives, and the detail-oriented planners… welcome home. This page is for you. Come join us by following along.”
• “Calling all dog parents who treat their pups like royalty. This is your clubhouse. Hit follow to join the obsession.”
• “Are you a recovering perfectionist trying to run a business? Me too. Follow along if you’re looking for a community of people who just *get it*.”
• "Join the [Your Tribe Name] family! We're all on this journey of [topic] together. Hit follow to be a part of it."

The Gentle Nudge: Soft Calls to Follow

Not every call-to-action needs to be a hard sell. Sometimes, a "soft ask" or an implied suggestion is more effective, especially within content that is more personal or vulnerable. It feels less transactional and more authentic. This approach works best when the value of your content already speaks for itself.

Subtle Examples

• At the end of a heartfelt caption about a personal journey: “I’m sharing more of this healing process here every day.” This implies that following is the way to continue hearing the story, without explicitly saying "Follow me."
• After showcasing a complex project: "Glad I could finally share the finished piece with you all! The journey was documented every step of the way on this page."
• As a closing line in a video script: “Okay, I’ll be back next week to break down exactly how I built the marketing funnel for this project.” This encourages a follow by teasing future value.

Where to Put Your Perfectly Crafted CTA

Now that you have a library of phrases, where should you use them? The best strategy is a multi-channel approach. Don’t just rely on your bio, actively invite people to join your community across the platform.

• Your Instagram Bio: This is your digital storefront. It should have a clear, value-driven call to action. It’s the first thing new visitors see, so make your promise clear from the start.
• Captions (especially for high-value posts): If you’ve just shared an amazing tip, a mind-blowing result, or a super-helpful tutorial, that is the perfect time to ask for the follow. They’ve just received value and are most likely to want more.
• Spoken in Your Reels/Videos: A verbal CTA is incredibly powerful. At the three-quarter mark of your Reel (after you've provided the value), say something like, "If this was useful, follow my page for more videos like this one.”
• In Your Comments: When someone leaves a great comment on your post, reply to them and say, “So glad you liked it! If you’d like more of this, be sure to hit the follow button.”
• In Your Instagram Stories Highlights: Create a "Start Here" or "New Here?" highlight. Your last slide can be an invitation to follow your page for ongoing content.
• On Other Platforms: Don't forget your other channels! Add "Follow the journey on Instagram @yourusername" to your email signature, your website footer, your TikTok bio, and your checkout confirmation pages.

Final Thoughts

Mastering how you ask for a follow is about shifting your mindset from "What can I get?" to "What can I give?" By focusing on the value you provide - whether it's education, entertainment, community, or inspiration - your invitation to follow becomes a compelling offer that the right audience can't refuse.

Giving that consistent value is what truly earns you followers. That’s why at Postbase we built a tool centered on making consistency simple. Our visual content calendar helps you see your entire strategy at a glance, allowing you to plan campaigns and ensure you're always providing the kind of content that makes following you an easy choice. By scheduling your Reels, Stories, and posts to publish reliably across all your platforms, Postbase helps you stay on track, so you can focus on creating great stuff while we handle the rest.