How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Ever hit 'archive' on an Instagram post, only to feel a pang of regret moments later? You're not alone. The good news is that your content isn't gone forever. This guide will walk you through everything you need to know about restoring archived posts on Instagram, from your main grid to old Stories and even past Live videos. We’ll also cover why the archive feature is one of the most powerful tools for managing your brand's presence right now.
Before we get into the "how," let's talk about the "why." Deleting an Instagram post is permanent. It’s gone, along with all the likes, comments, saves, and valuable performance data. Archiving, on the other hand, is like putting a post in private storage. It gives you the power to temporarily hide content from your public profile without losing anything. Smart creators and brands use this for several strategic reasons.
Sometimes your feed just needs a quick tidy-up. Maybe you ran a short-term contest, a seasonal promotion, or collaborated on a campaign that’s now over. Archiving these posts removes them from your public grid, making your profile look current and clean without erasing the efforts (and engagement) of your past work. You can always bring them back later if you want to run a similar campaign.
This is the big one. When you delete a post, you're throwing away a piece of your brand's history and - more importantly - its performance data. Every comment and like is a data point about what your audience responds to. Archiving preserves all of this. Months later, you can revisit archived posts to analyze what worked, what didn't, and why. By keeping this data, you make smarter decisions about future content without cluttering up your live profile with old experiments.
Thinking about rebranding or shifting your visual aesthetic? The archive feature is your best friend. A beautifully curated Instagram grid is a powerful part of a brand's identity, but sometimes a few old posts can throw off the whole look. Instead of deleting them, archive a few posts and see how your grid feels without them. It’s a reversible way to experiment with your feed's style until you find a look that perfectly represents your brand today.
Did you post about an event that has passed, a product that's now sold out, or provide information that is no longer accurate? Deleting gets rid of it, but archiving allows you to hide it while still holding onto the memories, comments, and engagement. It’s the perfect solution for keeping your profile accurate and helpful for visitors without having to say a permanent goodbye to your content.
Just in case you need a quick refresher, archiving a post on your grid is incredibly simple. It only takes a few seconds.
That's it! The post will instantly vanish from your grid and be moved to your private archive. No one else can see it but you.
Okay, you've decided to bring a post back from its temporary retirement. Getting it back onto your grid is just as straightforward as archiving it in the first place. You just need to know where to look.
Follow these quick steps, and your post will be back on your profile exactly where it belongs.
Instantly, the post will reappear on your Instagram grid. But - and this is very important - it will return to its original chronological position. It will not appear at the top of your feed as a new post. It will slot back into the exact date and time it was first published.
Your Instagram archive is more than just a home for old feed posts. It's also a treasure trove of your past Stories and Live videos, automatically saved for your personal use. You can access them through the same archive section.
By default, Instagram automatically saves your Stories to your archive after they disappear from public view after 24 hours. This creates an amazing library of your past content.
What can you do with archived Stories?
Instagram also automatically saves your past Live broadcasts to a dedicated archive for 30 days. After 30 days, they are permanently deleted, so if there's something you want to keep, make sure you save it.
From here, you can download the video to repurpose it for other platforms or share it as an Instagram Video post so it lives permanently on your grid.
The archive function is usually smooth, but a few common questions always come up. Here are the quick answers you need.
No. When you unarchive a post, it silently reappears on your grid in its original spot. Your followers will not receive any notification, and it won't show up as a "new" post in their main feed.
Probably not. Since it doesn’t get re-pushed into your followers' feeds, you shouldn't expect a new wave of likes and comments. The primary reason to restore a post is to make it visible on your profile again for people who visit your page directly.
This is the most common point of confusion. Remember, the post does not show up at the top of your profile. It goes back to its original place in your timeline. If the post is from two years ago, you'll need to scroll all the way back to that date to see it on your grid.
Unfortunately, no. Instagram does not currently offer a way to bulk-unarchive posts. You have to select and restore each one individually. While this can be a bit tedious, it also encourages a more deliberate approach to curating your profile.
Feed posts will stay in your archive indefinitely unless you choose to permanently delete them from there. The only exception is the Live Archive, where videos are deleted automatically after 30 days.
Restoring a post on Instagram is a simple process once you know where to find the archive and how to navigate it. From managing your public grid without losing valuable content to repurposing old Stories for new Highlights, the archive is an essential tool for any creator or brand wanting full control over their profile's narrative.
We know that managing your Instagram grid takes a lot of thought. Keeping your feed looking perfect often means strategically scheduling, planning, and sometimes archiving content as your brand evolves or campaigns come and go. At Postbase, we built our visual calendar to make that planning process seamless, giving you a bird's-eye view of your entire content strategy. This way you can plan your grid with confidence, knowing exactly what’s going live, what’s scheduled for later, and what might be ready to temporarily move to the archive.
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