How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Getting your video dimensions right is one of the fastest ways to level up your TikTok content. A video that perfectly fills the screen feels professional, holds attention longer, and helps the algorithm see your content as native to the platform. This guide will walk you through exactly why this matters, what TikTok's official specs are, and how to resize your videos using tools you likely already have.
You might be wondering if it's really worth the extra five minutes to crop a video. The short answer is yes, absolutely. Here's why it's not just a vanity metric - it's a performance booster.
TikTok is built entirely around an immersive, full-screen vertical experience. When a viewer scrolls onto a video that's horizontal with massive black bars at the top and bottom, it's jarring. It's an instant signal that the content wasn't made for the platform. This friction, however small, can be enough to make someone scroll away in a fraction of a second. A properly sized 9:16 video, on the other hand, fills the entire screen, commands attention, and feels like it belongs there.
While TikTok's algorithm is notoriously secretive, one thing is clear: it prioritizes content that provides a great user experience. Videos that are formatted correctly look tailor-made for the platform, which can increase their chances of being pushed to a wider audience on the For You Page. Better formatting leads to higher watch time and engagement, two of the most powerful signals you can send to the algorithm.
Think about it: a full-screen video is simply more visually appealing and easier to watch. There are no distracting black bars, and the viewer's focus is entirely on your content. When a horizontal video is shrunk to fit inside a vertical frame, details are lost, and on-screen text can become unreadable. By resizing correctly, you make your content easier to consume, encouraging people to watch longer, re-watch, and engage with likes, comments, and shares.
Before you start resizing, you need to know what you're aiming for. Keep this checklist handy. While TikTok is somewhat flexible, sticking to these specifications will guarantee your videos look exactly as you intended.
You've seen it before: a video with crucial text hidden behind the username or caption. Resizing your video to 9:16 is step one, but respecting the "safe zones" is step two. The safe zone is the part of the screen where your content won't be blocked by TikTok's user interface (UI) elements.
Here’s a mental map of what to avoid covering:
Essentially, treat the center rectangle of your screen as your primary canvas for any text, logos, or must-see action.
The good news is you don’t need to be a Hollywood editor to resize a video. You can do it in minutes using free online tools, your phone, or professional desktop software.
Dozens of browser-based tools like CapCut Browser, Veed, or Kapwing can get this done for free. The steps are generally the same no matter which one you choose.
For many creators, editing on the go is the standard workflow. Apps like CapCut and InShot are extremely powerful and make resizing simple.
If you're already familiar with professional editing software, this process will feel very intuitive. It gives you the most precise control over the final product.
Sometimes, simply zooming in on a horizontal video isn't the best option. You might lose important context, or the shot might just feel too tight. Here are a couple of popular creative workarounds that look polished and professional.
This is an effective and easy-to-implement method to fill the screen without an extreme crop.
This is perfect for podcasts, interviews, or reaction-style videos where you have two separate video sources.
Mastering how to resize your videos for TikTok is a foundational skill for any creator or marketer serious about growing on the platform.
Once your video is perfectly edited and ready to go, the final step is getting it scheduled alongside the rest of your content. This is where we built Postbase to make life easier. We designed it for the modern reality of social media, where short-form video on platforms like TikTok, Reels, and Shorts comes first. You can upload your resized 9:16 video once and schedule it across every platform, plan your entire month on a visual calendar, and have confidence that it will post reliably, every time.
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