Instagram Tips & Strategies

How to Resize an Image to Fit an Instagram Post

By Spencer Lanoue
October 31, 2025

Nothing deflates a perfect photo faster than Instagram’s awkward, automatic crop. You’ve lined up the shot, but when you upload it, the platform cuts off the top, zooms in on a weird detail, or forces a clunky square frame. This article gives you the exact dimensions and simple, step-by-step methods to resize any image to fit perfectly for Instagram posts, Stories, and Reels, so your content always looks exactly how you designed it.

Understanding Instagram’s Language: Pixels and Aspect Ratios

Before you can resize anything, you need to know what sizes you’re aiming for. Instagram works with two main concepts: pixel dimensions (width x height) and aspect ratio (the proportional relationship between the width and height). Getting both right is the secret to a sharp, un-cropped image.

When you upload an image, Instagram will try to display it within its supported aspect ratios. If your image doesn't fit, it gets automatically cropped. By resizing your image to these specific dimensions before you upload, you take control away from the algorithm and put it back in your hands.

Here are the up-to-date specs for the most common Instagram formats:

  • Square Posts (1:1 aspect ratio): The classic Instagram look.
    • Recommended Dimensions: 1080 x 1080 pixels.
    • Best For: Simple product shots, text graphics, and portraits where the subject is centered. It's safe and reliable.
  • Portrait Posts (4:5 aspect ratio): The screen real estate maximizer.
    • Recommended Dimensions: 1080 x 1350 pixels.
    • Best For: Almost everything. This taller format takes up more of the user's screen as they scroll, grabbing more attention. It's ideal for influencer-style shots, detailed visuals, and anything you want to have a strong impact.
  • Landscape Posts (1.91:1 aspect ratio): For wide, cinematic shots.
    • Recommended Dimensions: 1080 x 566 pixels.
    • Best For: Expansive landscapes, group photos, and certain horizontal graphics. Use this one sparingly - it occupies the least vertical space in the mobile feed.
  • Instagram Stories & Reels Cover Photos (9:16 aspect ratio): The full-screen experience.
    • Recommended Dimensions: 1080 x 1920 pixels.
    • Best For: Immersive, vertical content like behind-the-scenes video clips, tutorials, announcements, and Reels covers that seamlessly fit the Reels tab.

Pro Tip: If someone gives you just one set of dimensions to remember, make it 1080px wide. Instagram compresses images, but uploading at 1080px width gives its algorithm the best source file to work with, resulting in a cleaner, sharper final post.

Quick Fix: Resizing Inside the Instagram App

If you're in a hurry, you can make basic adjustments directly in the Instagram app when you create a post. It’s not the most powerful option, but it works for simple cropping.

Here’s how:

  1. Open Instagram and tap the + icon to create a new post.
  2. Select your image from your gallery. Instagram will automatically zoom in and apply a 1:1 square crop.
  3. In the bottom left corner of the image preview, tap the expand icon (it looks like two corners: <, >,).
  4. This will toggle the image back to its original aspect ratio. You can then use your fingers to pinch and zoom or drag the image to adjust its position within the frame.

This method has a significant limitation: it only allows you to switch between a square (1:1) and whatever the original ratio of your picture is (up to the 4:5 portrait or 1.91:1 landscape limits). You can't use it to turn a wide landscape photo into a perfectly framed portrait (4:5) photo. It’s a simple crop, not a true resize. For that, you’ll need a dedicated app.

How to Perfectly Resize Images for Free Online with Canva

Canva is a fantastic, free graphic design tool that runs in your browser. It’s perfect for creating templates and precisely resizing images for Instagram without needing to download any software.

Follow these steps to create a flawless 4:5 portrait post:

  1. Create a New Design: Go to Canva's homepage and click the "Create a design" button in the top right corner. From the dropdown menu, select "Custom size."
  2. Enter Your Dimensions: A box will appear asking for the width and height. For a vertical portrait post, enter 1080 for the width and 1350 for the height. Make sure "px" (pixels) is selected. Click "Create new design."
  3. Upload Your Image: You now have a blank, perfectly sized canvas. On the left panel, click "Uploads" and then "Upload files" to select the image from your computer.
  4. Place and Adjust Your Image: Once uploaded, your image will appear in the panel. Click and drag it onto your blank canvas. Now, resize the image by pulling the corner handles until it fills the canvas. You can drag the image around to perfect the framing - what you see is exactly what will appear on Instagram.
  5. Download Your Finished Image: When you're happy with the composition, click the "Share" button in the top right, then select "Download." Choose PNG (best for high-quality graphics) or JPG (best for photos) and click "Download." Your perfectly resized image is now ready to post.

You can create templates in Canva for all Instagram format sizes (1080x1080, 1080x1920, etc.) so you always have them ready to go.

The On-the-Go Method: Resizing on Your Phone with Snapseed

If you do most of your content creation on your phone, you need a quick and easy app. Snapseed (owned by Google) is a free and powerful photo editor for both iOS and Android that handles resizing brilliantly.

  1. Open Your Image: Launch Snapseed and tap anywhere to open a photo from your camera roll.
  2. Select the Crop Tool: Tap on the "TOOLS" button at the bottom to bring up a menu of editing options. Select "Crop."
  3. Choose Your Aspect Ratio: At the bottom of the screen, tap the aspect ratio icon (it looks like a rectangle with corners). A menu will pop up with different preset ratios. For a portrait post, select 4:5. For a square post, select Square. For a Story, choose 9:16.
  4. Frame Your Shot: Snapseed will apply a crop box to your image. You can drag this box around to position it perfectly over the subject. You can also pinch to zoom within the crop box for even more control.
  5. Save Your Image: Once you’re satisfied, tap the checkmark icon in the bottom right corner. Then tap "EXPORT" and "Save a copy" to save the resized image to your phone without overwriting the original file.

The Pro Method: Resizing with Adobe Photoshop

For photographers, designers, and marketers who demand full control and the highest quality, Adobe Photoshop is the tool of choice. There are a couple of great ways to resize for Instagram.

Method 1: The Crop Tool

This is the fastest and most direct method for existing images.

  1. Open your image in Photoshop.
  2. Select the Crop Tool from the toolbar on the left (or press the 'C' key).
  3. In the settings bar at the top of the screen, click the dropdown menu that says "Ratio." Select "4 : 5" for a portrait post or "1 : 1" for a square one.
  4. A crop overlay will appear. Drag it to recompose your shot, and press Enter when you’re done.
  5. Now, let’s set the exact pixel size. Go to Image >, Image Size. In the dialog box, make sure the chainlink icon is active (to constrain proportions) and change the width to 1080 pixels. The height will automatically adjust to 1350px. Click OK.
  6. Finally, export properly for the web. Go to File >, Export >, Save for Web (Legacy). Choose JPEG High and ensure the "Convert to sRGB" box is checked. This color profile ensures your colors look accurate on most devices. Click Save.

Method 2: Using a Template

Just like with Canva, this is great for creating consistent content.

  1. Create a new document by going to File >, New.
  2. Set the Width to 1080 pixels and the Height to 1350 pixels. Set the Resolution to 72 Pixels/Inch, and Color Mode to RGB. Click Create.
  3. Drag your photo from your computer folder directly onto the Photoshop canvas. It will be added as a new layer.
  4. Press Ctrl+T (Windows) or Cmd+T (Mac) to enter Free Transform mode. Hold down the Shift key (to maintain proportions) and drag the corners to scale the image up or down. Position it as you like within the frame.
  5. Press Enter to apply the transformation and follow step 6 from the previous method to save it.

Common Resizing Mistakes You Need to Avoid

Getting your image to fit is one thing, making it look good is another. Steer clear of these common mistakes:

  • Distorting Your Image: Never change the width or height of an image independently. You'll end up with a stretched or squished photo that looks unprofessional. Always maintain the original aspect ratio when scaling, whether by holding Shift in Photoshop or dragging a corner handle in Canva.
  • Drastically Upscaling a Small Image: You cannot add detail that isn't there. If you try to turn a tiny, low-resolution photo into a 1080px-wide post, it will end up looking blurry and pixelated. Always start with the largest, highest-quality image you have.
  • Forgetting the “Safe Zones”: When resizing for Instagram Stories (9:16), remember that Instagram places UI elements at the top (your username) and bottom (the "send message" box). Keep any important text, logos, or faces away from the extreme edges of the canvas to prevent them from being covered up.

Final Thoughts

Mastering Instagram's image sizes isn't about memorizing numbers - it’s about taking creative control. By preparing your images to a specific size before uploading, you ensure your grid looks clean, your Stories are immersive, and your photography is presented exactly as you envisioned it, free from Instagram’s jarring automatic crops.

Getting your images just right is the first crucial step, the second is planning and scheduling your content consistently. Throughout my career, I've seen how frustrating it is when a social media tool complicates simple tasks or fails to support modern formats. That’s why we built Postbase from the ground up for the way social media works today. Its visual content calendar and reliable scheduler respect the work you've put into your videos and images, ensuring they look perfect when they go live - especially for Reels, Stories, and TikToks.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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