How to Reshare an Instagram Post to Facebook

Getting your best Instagram content onto Facebook shouldn't feel like a chore, but sometimes the process can be more confusing than it needs to be. This guide will walk you through every method for resharing your Instagram posts to Facebook, covering the automatic set it and forget it options as well as the manual techniques that give you more control. We'll break down the right way to share Feed posts, Reels, and Stories so you can maximize your reach without doubling your workload.

First Things First: Link Your Instagram and Facebook Accounts

Before you can share anything, you need to tell Instagram and Facebook that they're connected. This is done through Meta's Accounts Center, a central hub for managing your settings across both platforms. Creating this link is a one-time setup that unlocks all the cross-posting features you'll need. If you've done this already, you can skip to the next section.

Here's how to link your accounts:

1. Open your Instagram profile and tap the three horizontal lines in the top-right corner to open the menu.
2. Tap on Settings and privacy.
3. Select Accounts Center, which is usually the first option at the top.
4. If you haven't set it up, you'll be prompted to. Tap Set up Accounts Center.
5. Instagram will automatically find a Facebook account if you're logged in on the same device. If it finds the right one, tap Yes, finish setup. If you need to add a different account, you can do so manually.
6. Once connected, your Accounts Center will show both your Instagram and Facebook profiles linked together.

With this connection established, you now have the power to decide how your content flows between the two platforms.

Automatic Crossposting: Share New Posts Without Thinking Twice

The easiest way to get your content on both platforms is with automatic crossposting. When you enable this feature, every new Instagram post, Reel, or Story (you choose which ones) will automatically be published to your connected Facebook profile or Page. It's the ultimate time-saver, but it's not for everyone. It works best when your audience on both platforms is similar and you want to maintain a consistent presence with minimal effort.

How to Set Up Automatic Sharing

Once your accounts are linked in the Accounts Center, turning on automatic sharing is a simple toggle.

1. Navigate back to your Instagram Accounts Center (Settings and privacy > Accounts Center).
2. Tap on Sharing across profiles.
3. Select your Instagram account as the source from which you want to share.
4. You'll see a section called Automatically share. Here, you can toggle on sharing for Your Instagram posts, Your Instagram Reels, or Your Instagram story.
5. Flip the switch for each content type you want to share automatically. Now, whenever you publish that type of content on Instagram, it will instantly go live on Facebook as well.

Pros and Cons of Automatic Sharing

While efficient, this method isn't flawless. Consider a few things before going all-in:

• Pro: Massive Time-Saver. Create content once and it's live in two places. For busy small teams or solopreneurs, this is invaluable for keeping channels active.
• Pro: Guaranteed Consistency. You never have to worry about forgetting to post on Facebook. Your brand presence remains stable and predictable across platforms.
• Con: Platform-Specific Nuances are Lost. A caption that works perfectly on Instagram might feel out of place on Facebook. For instance, referencing the "link in bio" won't make sense on Facebook where you can post clickable links directly in the caption.
• Con: Hashtag Overload. Instagram strategies often involve using 10, 20, or even 30 hashtags for discovery. That many hashtags can look spammy and unprofessional in a Facebook feed, where 1-3 targeted hashtags are more effective.

Manual Sharing: Control What You Post and When

If automatic sharing feels too rigid, manual sharing gives you post-by-post control. This is the better option if you want to tailor your content for each platform, run a special campaign just on Instagram, or simply be selective about what appears on your Facebook profile. You decide at the moment of publishing whether this particular piece of content should go to Facebook.

How to Share an Instagram Feed Post or Reel to Facebook When Posting

This is the most common form of manual sharing. Instead of a global setting, you make the decision each time you create a new post.

1. Create your Instagram post or Reel as you normally would, adding your media, caption, tags, and location.
2. On the final screen before you tap "Share," scroll down until you see the Share to Facebook option.
3. Tap the toggle next to your Facebook profile name to turn it on for this specific post. Your profile picture should appear to confirm the connection.
4. For Reels, you may also see an option to Recommend on Facebook. Turning this on allows Meta to show your Reel to people who don't follow you, potentially giving it viral reach beyond your own Page. You can turn this on or off independently of sharing it to your Facebook profile.
5. Hit Share. Your content will now be published to both your Instagram grid and your Facebook feed simultaneously.

How to Share an Existing Instagram Post or Reel to Facebook

This is where things get a little tricky, and it's a common point of frustration. You cannot directly share an existing, already-published Instagram grid post to your Facebook feed. The sharing feature only works at the time of creation.

However, you do have a couple of solid workarounds:

Option 1: Share to Your Facebook Story

You can easily take any existing Instagram grid post (yours or someone else's) and share it to your Facebook Story. This is great for highlighting a post you want to resurface.

1. Go to the Instagram post you want to share.
2. Tap the paper airplane (Share) icon below the post.
3. Select Add post to your story from the pop-up menu.
4. This will open the Instagram Story editor with the post embedded as a sticker. You can resize it, add text, or place other GIFs and stickers around it.
5. At the bottom of the screen, tap the arrow for Your Story, or look for the button that says Share and ensure your Facebook profile is selected as a destination.

Option 2: Manually Re-Upload to Facebook

It sounds simple, but this is often the best method because it gives you a chance to optimize the content specifically for Facebook.

1. Find the original photo or video on your phone's camera roll.
2. Open the Facebook app and create a new post.
3. Upload the media.
4. Copy the caption from your Instagram post, then paste it into the Facebook post editor and make any necessary tweaks (e.g., replace "link in bio" with an actual URL, and adjust the hashtags).
5. Publish the post directly on Facebook.

Troubleshooting: What to Do When Resharing Fails

Sometimes technology doesn't cooperate. If you're having trouble sharing your Instagram content to Facebook, one of these common issues is likely the culprit.

• Posts Aren't Sharing Automatically: First, go back to the Accounts Center and confirm the "Automatically share" toggles are still on. Sometimes app updates can reset these settings. If that doesn't work, disconnecting and then reconnecting your Facebook account can often resolve the issue by refreshing the connection token.
• Sharing to the Wrong Facebook Page: If you manage multiple Facebook Pages, go to the Accounts Center's `Sharing across profiles` settings. When you select your Instagram account, it should specify which Facebook profile or Page it's set to share to. You can tap on it to change the destination.
• Permission Errors: If you get an error message about permissions, you may need to go into your Business settings on Facebook (if it's a Business page) and confirm that your personal profile has the correct administrative rights to post on behalf of the page. You may also need to re-authenticate the connection in Accounts Center.
• Reel Music Issues: If you use a licensed audio clip in your Instagram Reel, it might not be available for use on Facebook due to copyright restrictions. In these cases, your Reel may be shared without audio or blocked from sharing entirely. Using a copyright-safe audio and original track is best to ensure it works across all platforms.

Strategic Best Practices for Sharing Content

Just because you can share everything doesn't always mean you should. A smart social media strategy involves recognizing that different platforms have different audiences and unwritten rules. Think about these tips to get the most out of your crossposting efforts.

• Customize Your Captions When Possible. Users scroll differently on Facebook than on Instagram. Facebook's audience often appreciates a bit more context or storytelling in a caption. Manually posting gives you the chance to tweak your message. And again, always remove any "link in bio" language and replace it with a direct URL.
• Fine-Tune Your Hashtags. A wall of 20 hashtags that helps your Reel get found on Instagram looks like spam on Facebook. Pare your hashtag list down to 1-3 highly relevant ones for your Facebook posts.
• Engage Natively on Both Platforms. Comments and likes are not synced between Instagram and Facebook. If your post takes off on both, make sure you're replying to comments in both places. Community engagement has to happen natively where the audience is.
• Consider Scheduling for Optimal Times. Your Instagram audience might be most active at 7 p.m., while your Facebook audience could be scrolling during their lunch break. Automatic sharing posts everything at once. A more advanced strategy involves manually posting or using a scheduling tool to publish the same content at different optimal times for each platform.

Final Thoughts

Whether you choose the 'set it and forget it' automatic method or prefer the control of manual sharing, posting your Instagram content to Facebook is a straightforward way to maximize your reach. By properly linking your accounts and understanding your options, you create a simple workflow that saves precious time and keeps your communities engaged on both platforms.

Here at Postbase, we built our platform to solve exactly these kinds of everyday social media headaches. Instead of jumping between apps or relying on platform-specific settings that are sometimes finicky or unreliable, our goal is to give you a single place to visually plan, schedule, and customize your content for all your profiles at once, including Instagram and Facebook. If you feel like your content workflow is fighting you instead of helping you, it could be time for a tool designed for how social media actually works today.