How to Reshare a Post on LinkedIn

Resharing a post on LinkedIn is more than just clicking a button, it’s a strategic way to build your brand, network with industry leaders, and provide consistent value to your audience. This guide walks you through the tactical how-to steps and the strategic why behind effective resharing, helping you turn curated content into a powerful part of your professional presence.

Why Resharing on LinkedIn is a Smart Move

Before getting into the mechanics, it’s worth understanding the benefits of a solid resharing strategy. Too many people see it as a low-effort way to fill their content calendar, but when done thoughtfully, it accomplishes so much more.

• Positions You as a Resource: Consistently sharing high-quality, relevant content from others positions you as a helpful curator and a reliable source of industry news and insights. Your network starts to see you as someone who knows what’s important and is generous enough to share it.
• Builds Relationships: When you reshare someone’s post and add insightful commentary, you’re giving them a meaningful nod. Tagging the original creator not only gives them credit but also starts a conversation, strengthens your professional network, and can lead to collaborations down the road.
• Supports Content Variety: Let's be honest: creating original content every single day is demanding. Resharing allows you to maintain an active presence and provide value to your feed even on days you don’t have an original post ready. It creates a healthy mix of your own thoughts and valuable content from your wider industry.
• Leverages Existing Authority: By sharing and commenting on content from respected industry figures or well-known companies, you associate your brand with theirs. It shows you’re engaged in the bigger conversation and aligned with the leaders in your space.

The Two Ways to Reshare: "Repost" vs. "Repost with Your Thoughts"

LinkedIn offers two distinct options when you decide to share someone else's content. Understanding the difference is fundamental to getting the most out of your efforts.

1. Instant Repost: This is the simplest option. With one click, the original post appears on your feed exactly as it was, attributed to the original poster. It’s the digital equivalent of a quick thumbs-up.
2. Repost with Your Thoughts (Quote Post): This option allows you to add your own commentary, questions, or context *above* the original post. The original content appears as an embed within your new post. This is where the real value lies, as it lets you frame the conversation and inject your unique perspective.

While the instant repost has its place for quick acknowledgments, the “Repost with Your Thoughts” feature is nearly always the better choice. LinkedIn’s algorithm tends to favor content that starts conversations, and your added commentary transforms a simple share into a brand-new, engagement-worthy post.

How to Reshare a Post on LinkedIn: A Step-by-Step Guide

Ready to get started? Here’s a breakdown of the process, complete with strategies for making your reshared posts stand out.

Step 1: Find a Great Post to Reshare

Your resharing strategy is only as good as the content you choose. Look for posts that are:

• Relevant to your audience’s interests and challenges.
• From credible and respected sources.
• Informative, inspiring, or thought-provoking.
• Getting good engagement already (likes, comments), as this is a sign it resonates with people.

Step 2: Locate and Click the ‘Repost’ Button

Beneath every LinkedIn post, you'll see a row of icons: Like, Comment, Repost, and Send. Click on the Repost button. This will open a small dropdown menu with the two options we discussed.

Step 3: Choose Your Resharing Method

Now, you have a choice to make.

Option A: Hitting ‘Repost’ Instantly

If you select the first option, labeled simply ‘Repost,’ the post will immediately appear on your feed. There’s no opportunity to add text, hashtags, or tags.

When to use it: This is best for specific situations, such as sharing a company announcement you’re mentioned in or quickly amplifying a message where no extra context is needed. Be aware that these simple reposts often get lower reach from the LinkedIn algorithm.

Option B: Selecting ‘Repost with your thoughts’

This is where you can shine. When you choose this option, a new window pops up, a familiar “Create a post” composer. The original post is embedded at the bottom, and you have a blank canvas at the top to add your own message.

Crafting the Perfect 'Repost with Your Thoughts'

Your added commentary is what turns a simple share into a valuable piece of content. Don't just say "Great article!" or "Good points." Use the space to add genuine value. Here’s how:

1. Add Your Unique Perspective

Why did this post stop you in your tracks? Connect it to your own experience or expertise.

• Disagree (Respectfully): "This is an interesting take, but in my experience, I've seen a different trend emerge where..."
• Add a Nuance: "I completely agree with the main point here, especially for larger companies. For startups, however, I'd also consider..."
• Share a Personal Anecdote: "This reminded me of a project from a few years ago. We faced a similar obstacle, and here’s the one lesson we learned that changed everything..."

2. Ask an Engaging Question

Turn the reshare into a conversation starter. This invites your network to weigh in and signals to the algorithm that your post is worthy of engagement.

• "This data is fascinating. How has this trend impacted your team's workflow?"
• "What's one piece of advice you'd add to this list?"
• "I'm curious to hear other perspectives on this - do you agree with this conclusion?"

3. Summarize the Key Takeaway

Your network is busy. If you’re sharing a long article, a dense infographic, or a video, do the work for them. Pull out the single most important statistic or quote.

Example: "If you only read one thing today, make it this. The report's finding that 72% of customers prefer communication via email over other channels is a critical reminder for anyone in marketing. Don't abandon what works."

4. Tag the Original Poster and Relevant People/Companies

Always give credit where it's due. Start typing "@" followed by the person's or company's name and select them from the list. This notifies them that you've shared their work, which is great for networking.

• Tag the author: "Incredible insight from @JaneDoe on the future of sales."
• Tag a company mentioned: "This case study on @AcmeCorp is a masterclass in project management."
• Tag a colleague for their opinion: "I’d love to hear your thoughts on this, @JohnSmith."

5. Include Relevant Hashtags

Don't just copy the hashtags in the original post. Use 3-5 hashtags that are relevant to your own perspective, your industry, and the audience you want to reach. This broadens the post’s visibility beyond your immediate network.

Best Practices for a Winning Resharing Strategy

• Curate, Don’t Just Aggregate: Anyone can reshare a post. Be known for sharing exceptional content. Be picky. Your feed should reflect your expertise and high standards.
• Maintain a Content Balance: A balanced feed includes both original content and curated shares. A good rule of thumb is to aim for a mix - for every few shared posts, publish one of your original thoughts, experiences, or updates. This ensures your own voice remains front and center.
• Interact Before You Share: Before you hit ‘Repost,’ leave a thoughtful comment on the original post. This is good social etiquette and a powerful networking move. The author is more likely to notice and appreciate your share if you’ve already engaged directly with their content.
• Space Out Your Reshares: Avoid resharing multiple posts in a short period. Flooding your followers’ feeds can seem spammy. Spread out your shared content over days or weeks to maintain a steady, valuable presence.
• Never Reshare Without Context: Make it a rule to almost exclusively use the "Repost with your thoughts" option. That blank text box is your opportunity to demonstrate your expertise, and skipping it is a missed opportunity.

Final Thoughts

Resharing on LinkedIn is a powerful tool for building your professional brand, but its effectiveness comes from a thoughtful approach. By focusing on adding your unique insights and starting meaningful conversations, you transform resharing from a simple content-filling tactic into a strategic asset for networking and establishing authority in your field.

Building a consistent content calendar that balances original content with expertly curated shares can feel like a lot to manage. At Postbase, we designed our platform with a clean, visual content calendar that solves this exact problem. You can easily see your whole strategy, plan weeks or months ahead, and drag-and-drop posts to find the perfect mix of your own ideas and shared content, making it simple to manage a well-rounded and effective LinkedIn presence.