How to Repost with a Comment on TikTok

TikTok’s Repost with a comment feature is one of the most effective ways to build a community, not just an audience. It lets you turn a single comment into a new piece of content, directly engaging with your followers and showing them you’re listening. This article will show you exactly how to use this feature with a step-by-step guide and give you some real strategies for making it a core part of your content plan.

What "Reposting with a Comment" Really Means on TikTok

First, let's clear up a common misunderstanding. On platforms like X (formerly Twitter), a "quote tweet" layers your comment on top of someone else's post. TikTok’s version is different and, arguably, more creative. When people say "repost with a comment," they’re almost always talking about TikTok's "Reply with video" feature.

Instead of just sharing a video, this function allows you to grab a specific comment left on one of your videos and feature it as a visual sticker in a brand-new video that you record. Your video becomes a direct response to that comment, which is now front and center for everyone to see.

This is separate from the standard "Repost" button (the yellow icon that looks like two spinning arrows). Hitting that button simply shares the video to your friends' and followers' For You pages with a small "[Your Name] reposted" note. It’s a quiet recommendation.

On the other hand, replying with a video is a loud, engaging conversation starter. It tells your community:

• "I see your questions and I'm here to answer them."
• "I appreciate your positive feedback and want to highlight it."
• "That’s a funny point, and it deserves its own moment."
• "You’ve raised a valid concern, and I want to address it for everyone."

By transforming user comments into content, you create a feedback loop that encourages more interaction. Followers see that commenting can lead to a direct, personal response, making them more likely to engage with your future posts.

How to Repost with a Comment: The Step-by-Step Guide

Ready to try it? The process is surprisingly simple once you know where to look. Here’s a breakdown of exactly how to create a video reply to a comment.

Step 1: Find the Comment You Want to Feature

Start by scrolling through the comments on one of your existing TikTok videos. Look for a comment that stands out. It could be an insightful question, a hilarious observation, a glowing testimonial, or even a piece of constructive criticism you want to address publicly. The best comments are those that give you an opportunity to add value, show personality, or clarify information.

Step 2: Access the "Reply with video" Option

Once you've chosen your comment, tap on it. A menu of options will appear. Among them, you will see a red video camera icon with the words "Reply with video." Tap that button.

Step 3: Get Ready to Record

Tapping "Reply with video" will take you directly to the TikTok recording screen. You'll notice something new: the comment you selected is now a sticker floating on your screen. This is your prompt! You can tap and drag the sticker to move it around, pinch to resize it, or tap the “X” to remove it if you change your mind.

Position the comment sticker where it makes the most sense. Many creators place it in the top third of the screen, leaving plenty of room for their face or whatever they plan to film.

Step 4: Record and Edit Your Video Reply

Now, it's time to create your response. You can record a clip directly in the app or upload one from your camera roll. Treat this like any other TikTok video:

• Record Your Content: Address the comment directly. You might read it aloud, point to it, or just start your response as if you're answering in person.
• Add Your Touches: Use TikTok's editing tools to add text overlays, trending sounds, filters, or effects. A popular technique is to add text that summarizes the question or highlights your answer, making the video understandable even with the sound off.
• Set the Comment Duration: Just like any other sticker, you can set how long the comment sticker appears on screen. Tap the sticker, select "Set duration," and drag the timeline to adjust its visibility. Most creators keep it on screen for the entire video to maintain context.

Step 5: Write Your Caption and Post

Once your video is ready, move to the final posting screen. Here's a quick checklist for this step:

• Write an Engaging Caption: Your caption should add further context. You can tag the user who left the comment (TikTok does this automatically, but it's good to check). Something like, "Great question from @[username]! Here’s how..." works perfectly.
• Add Relevant Hashtags: Use hashtags related to your niche and the topic of the video to help new audiences discover it.
• Choose a Cover: Select a compelling frame from your video as the cover to entice people scrolling on your profile page.

Hit "Post," and you're done! Your new video will appear on your profile. Back in the original comment thread, the comment you replied to will now have a special tag that says, "Replied to @[username]'s comment" and a link to your new video reply for everyone to see.

4 Smart Ways to Use Video Replies in Your Strategy

Knowing how to reply with a video is only half the battle. Knowing when to use it is what turns it into a powerful growth tool. Here are four strategies you can start using today.

1. Q&A Sessions and FAQ Videos

Does your audience constantly ask the same questions about your product, service, or niche? Instead of typing out the same answer repeatedly, turn those questions into content.

How to do it: Announce that you're doing a Q&A and ask followers to leave their questions on a specific video. Then, go through and create dedicated video replies for the best questions. This not only provides valuable information in an engaging format but also shows you actively listen to your community's needs. You can even create a playlist called "FAQs" to group these videos together on your profile for easy access.

2. Featuring User-Generated Testimonials

When someone leaves a glowing comment praising your product or sharing a positive experience, it's a piece of marketing gold. Don’t let it get buried.

How to do it: Use the "Reply with video" feature to spotlight their comment. Creatively thank them, show off the product they're talking about, or share a behind-the-scenes look at how it's made. This validates the original commenter, provides powerful social proof for potential customers, and encourages others to share their positive experiences in hopes of getting a similar shoutout.

3. Addressing Concerns and Misconceptions Transparently

Not all feedback will be positive. Handling constructive criticism or common misconceptions gracefully and publicly can build immense trust. Ignoring it can seem dismissive, but a video reply shows transparency and confidence.

How to do it: If someone raises a valid point in a respectful way, feature their comment in a video. Thank them for the feedback, acknowledge their point of view, and provide a clear, calm explanation. If they've pointed out a flaw, you could even explain how you're working to fix it. This turns a potentially negative interaction into an opportunity to demonstrate your brand's integrity and commitment to your community.

(Friendly note: this is for constructive criticism, not hateful trolling. Never feel obligated to give trolls a bigger platform.)

4. Creating Content from Funny or Clever Comments

Sometimes, the best content prompts come directly from your audience's creativity. If a comment makes you laugh or offers a unique take on your video, run with it.

How to do it: Reply to that clever comment with a video that builds on their joke, acts out their suggestion, or otherwise continues the conversation. This fosters a fun, collaborative relationship with your followers and can lead to some of your most relatable and shareable content. It shows you’re not just a broadcaster but a participant in the community you’ve built.

Final Thoughts

"Replying with video" transforms passive viewers into active community members. It’s a powerful tool that closes the loop between you and your audience, encouraging more comments, building loyalty, and providing you with an endless stream of relevant, user-driven content ideas. By making it a regular part of your strategy, you show that you're truly listening, which is one of the fastest ways to grow organically on any social platform.

As you start creating more video replies, managing all of that back-and-forth engagement can become a big task. That's why we built Postbase with a modern workflow in mind. Our platform brings all of your TikTok comments and DMs into one clean, unified inbox so you never miss a golden opportunity for a video reply. You can plan your content on our visual calendar, schedule it reliably, and manage your community conversations without ever leaving the dashboard, helping you stay connected without the chaos.