How to Repost to Followers on TikTok

Reposting on TikTok lets you share your favorite videos directly with your followers, acting as one of the simplest yet most effective tools for community building on the platform. This guide breaks down exactly how to use the feature, why it should be part of your content strategy, and the best practices to follow so you can repost with purpose.

What Do We Mean by ‘Repost’ on TikTok?

Unlike a Stitch or Duet, which incorporates another person’s content into a new video of your own, the Repost feature is much simpler. Tapping the ‘Repost’ button on a video shares that exact video to your followers’ “For You” pages. It’s essentially a silent recommendation, a way of telling the algorithm and your audience, “Hey, this is great, you should see it too.”

One of the most important distinctions to understand is that reposted videos do not appear on your main profile grid. Your profile page remains a curated collection of your original content. Instead, TikTok organizes all your shared videos in a separate “Reposted” tab, keeping your primary feed clean while still allowing you to curate and share content you admire.

This separation is deliberate. It allows you to participate in trends, boost other creators, and share content relevant to your niche without having to build a new video around it or cluttering your own feed. It’s a low-effort, high-impact way to engage.

The Strategic Benefits of Reposting

The repost button might seem like just another sharing option, but from a marketing and brand-building perspective, it’s a powerful tool. Integrating reposts into your TikTok strategy can deliver several benefits that go beyond a simple share.

• Build Community and Network with Creators: Reposting content from others, especially smaller creators in your niche, is a fantastic way to build goodwill. It signals appreciation and respect for their work. This can lead to new followers, collaborations, and a stronger network of peers who see you as a supportive member of the community, not just a competitor.
• Curate Valuable Content for Your Audience: You don’t have to be on 24/7, creating original content every single hour. Reposting allows you to act as a curator for your followers. By sharing high-quality, relevant, or entertaining videos, you provide value even when you aren’t posting your own material. This keeps your audience engaged and reinforces your brand authority on a particular topic.
• Send a Signal to the TikTok Algorithm: The TikTok algorithm pays close attention to your actions. When you repost a video, you’re telling it what kind of content you find compelling. This can help refine what appears on your own “For You” page and potentially signal to the algorithm the types of communities and topics your own account is associated with.
• Stay Active Without Burning Out: Creator burnout is real. The pressure to constantly produce fresh content is immense. Reposting is a low-effort way to maintain a presence and deliver value to your audience on days when you don't have the time or energy to film, edit, and post a new video from scratch.
• Amplify User-Generated Content (UGC): If you’re a brand, reposting videos from customers using your product is pure gold. It’s authentic social proof that shows potential buyers real people love what you offer. Reposting UGC is one of the easiest and most effective ways to celebrate your customers and turn them into brand advocates.

A Step-by-Step Walkthrough: How to Repost a Video on TikTok

Using the repost function is incredibly straightforward. Here’s a detailed breakdown of the process from start to finish.

1. Find a Video and Open the ‘Share’ Menu

Start by scrolling through your “For You” page or browsing a specific creator’s profile. When you stumble upon a video you want to share with your audience, tap the ‘Share’ button on the right side of the screen. It looks like a curved white arrow.

2. Find and Tap the ‘Repost’ Button

After tapping the ‘Share’ button, a menu will pop up with various sharing options. Look for the yellow button with two rotating arrows labeled ‘Repost’. It's usually one of the first options you'll see. Tap it.

3. Don't Skip This Step: Add a Comment

Once you tap 'Repost,' TikTok gives you the option to “Add a comment.” Do not skip this. This is your chance to add context and show your personality. Your comment will appear above the original creator's username on the video when your followers see it. Use it to explain why you’re sharing the video. Here are a few examples:

• "This is hands-down the best explanation of [Topic] I've ever seen."
• "I can't stop laughing at this, my week is made."
• "A huge shoutout to @[creator] for this awesome tip! You have to try it."
• "Our customer @[username] just shared this video of our product in action. We're so thrilled you love it!"

Adding commentary turns a passive share into an active endorsement, making the repost vastly more meaningful for both your followers and the original creator.

4. Just Confirm, and It's Done!

After you’ve added your comment and posted it, the video is instantly reposted. There isn’t a final confirmation screen. To verify it worked, you can tap the ‘Share’ button again. You'll see that the yellow ‘Repost’ button has changed to say ‘Remove repost’. This confirms that your share was successful.

Understanding Where Your Reposted Videos Appear

A common point of confusion for new users is figuring out where their reposted videos actually go. Let’s clear it up:

For a Viewer (Your Followers):

When you repost a video, it gets pushed into the “For You” pages of your followers. They will see the video just like any other, but with a small indicator above the creator’s name that says “[Your Username] reposted” along with any comment you added. It subtly tells them that you’re the one recommending it.

For You (The Reposter):

As mentioned, reposted videos do not appear on your own profile grid. Instead, TikTok created a dedicated space for them. To find your reposted videos:

1. Go to your own TikTok profile page.
2. Look at the row of icons just below your bio, where you typically switch between your video grid and your liked videos.
3. You should see an icon with the two rotating arrows. This is your ‘Reposted’ tab.
4. Tapping it will show you a feed of every video you’ve ever reposted, in chronological order. Only you can see this private tab on your profile page.

This separation lets you keep your personal profile aesthetic intact while still using the reposting feature as a curation tool.

Changed Your Mind? How to Un-Repost a TikTok

Sometimes you hit the repost button by accident or simply change your mind. Removing a repost is just as easy as sharing it.

1. Navigate back to the original video you reposted. You can find it in your "Reposted" tab to get there quickly.
2. Tap the ‘Share’ button again (the curved arrow).
3. You'll now see the option ‘Remove repost.’ Tap it.

The video will immediately be removed from your reposted list, and it will no longer be pushed to your followers' feeds as being a recommendation from you. Any comment you added along with the repost will also be deleted.

Tips for Reposting Like a Pro

Using the feature is simple, but using it strategically requires a little foresight. Follow these best practices to get the most out of your reposts.

Curate, Don’t Just Collect

Your reposts tab should be a reflection of your brand or niche, not a random collection of every video you thought was funny. Before hitting repost, ask yourself: 'Does this align with my message? Will my target audience find this valuable, entertaining, or informative?' A well-curated repost feed reinforces what your account is all about.

Give Context with Commentary

We mentioned this earlier, but it’s worth repeating. Never miss the opportunity to add your own two cents. A generic repost is easily forgotten, but a repost with insightful, funny, or heartfelt commentary personalizes the content and invites your own followers to engage in a conversation.

Find the Right Balance

Reposting should supplement your content strategy, not replace it. A good rule of thumb is to maintain a healthy ratio of original content to reposts. If your followers only see reposts from you, they may wonder why they’re following you in the first place. Use reposts to fill content gaps and add value, but let your original videos do the heavy lifting.

Shout Out Other Creators

Make it a habit to seek out and repost videos from creators who are building an audience in the same space as you. This is a powerful, non-transactional way to network. It shows you’re a genuine participant in the community. More often than not, those other creators will notice and may even return the favor, exposing your content to their audience in the process.

Spotlight Your Fans and Customers

Regularly search for videos mentioning your brand, products, or services. When you find a great piece of UGC, repost it! Tag the creator in your "add a comment" note and thank them personally. This simple act acknowledges their effort, builds immense loyalty, and provides you with authentic marketing content without spending a dime.

Final Thoughts

The repost feature on TikTok is a fantastic tool for content curation, community engagement, and brand building. By thoughtfully selecting which content to share and always adding your own voice, you can connect with your audience and network with other creators without constantly being on the content creation treadmill.

Reposting is just one piece of a successful TikTok strategy - it complements a calendar already filled with your original content. Building a consistent presence across platforms can be a tough part of the job. For that, we designed Postbase from the ground up to handle today’s social media landscape. Because we were tired of tools built for a different era, we focused on making a platform that's rock-solid for short-form video. Our goal is to help you easily manage and schedule your TikToks, Reels, and Shorts so you can get back to creating.