How to Repost on Pinterest

Thinking about how to repost on Pinterest taps into one of the platform's fundamentals - saving and sharing great ideas. Whether you're curating content from others or trying to get more eyes on your own material, this guide breaks down exactly how to do it effectively in 2024. We'll cover the basics of saving Pins and the modern strategy for reposting your content for maximum traffic and engagement.

What Does "Reposting" Mean on Pinterest?

On other social platforms, reposting means sharing someone's content verbatim to your feed. Pinterest works a bit differently. Here, "reposting" can refer to a few different actions:

• Saving a Pin: This is the most direct equivalent. You find a Pin you love from another creator and save it to one of your boards. This helps you build a curated collection of ideas and signals to the Pinterest algorithm what your boards are about.
• Repinning Your Own Pin: This used to be a common practice where you would save your published Pin to other relevant boards. However, Pinterest’s algorithm has evolved, and this strategy is no longer effective.
• Creating a "Fresh Pin": This is the modern, powerful way to "repost" your content. It involves creating a brand-new Pin image or video that links to an existing blog post, product, or URL. It's considered new content by Pinterest, even if the destination page is the same.

Understanding this distinction is crucial. While saving others’ content is great for building community and curating boards, creating "fresh Pins" is the winning strategy for driving traffic to your website and growing your brand.

How to Repost (Save) Pins to Your Boards

Saving a Pin from someone else is simple and built right into the Pinterest experience. It’s a great way to fill your boards, connect with other creators, and indicate to the algorithm what kind of content you're interested in.

Step-by-Step Guide to Saving a Pin (Desktop)

Following this simple process on your computer browser is the quickest way to start curating.

1. Find a Pin you like: Browse your home feed or search for a specific topic until you discover a Pin you want to save.
2. Hover over the Pin: When you move your cursor over the Pin, a few options will appear. You'll see the name of the board it’s already saved to and a red "Save" button.
3. Choose Your Board: A dropdown menu will appear with a list of your existing boards. Select the most relevant board for that Pin. You can also use the search bar at the top of the dropdown to quickly find a board if you have many.
4. Create a New Board (Optional): If you don’t have a fitting board, click the "Create board" button at the bottom of the board list. Give it a descriptive, keyword-rich name, and decide if you want to keep it secret.
5. Click "Save": Once you've selected a board, the button changes from "Save" to "Saved." That’s it! The Pin is now officially "reposted" to your account.

Step-by-Step Guide to Saving a Pin (Mobile App)

Saving on the go is just as easy.

1. Find Your Pin: Open the Pinterest app and scroll through your feed or search to find a Pin you want to keep.
2. Tap and Hold: Press down on the Pin for a moment. This will bring up a quick-menu showing your most recent boards for easy one-tap saving.
3. Detailed 'Save': For more control, tap on the Pin itself to view it in full screen. A red "Save" button will be visible at the top or bottom of the screen.
4. Pick Your Board: Tapping "Save" brings up a list of your boards. Scroll through and tap the one where you want to save the Pin. The app often suggests the most relevant board based on the Pin's content.
5. Add a Note (Optional): Below the board list, you'll see a spot to "Add a public note." You can add your own thoughts here if you want.

A quick note on etiquette: Pinterest is designed for saving, so credit is automatically attached to the original Pin - you don’t need to worry about manually crediting the creator. Just focus on saving high-quality content to boards where it makes sense.

The Winning Strategy: "Reposting" Your Content with Fresh Pins

A few years ago, the common advice was to create one Pin for your blog post and then continuously repin it to all your different boards. This strategy is outdated and no longer works.

Today, the Pinterest algorithm heavily favors new, original content. Repinning your own existing Pin too much can get your account flagged as spam. Instead, the game-changing strategy is to create "Fresh Pins."

What is a Fresh Pin?

A fresh Pin is defined by a new image or video that has never been uploaded to Pinterest before. It can point to a brand new blog post, or it can point to content you've had on your site for years.

Think of it like this: if you have one popular blog post about "10 Vegan Dinner Ideas," you aren’t just creating one Pin for it. You should be creating 5, 10, or even 20 different Pin images and videos that all lead back to that single post. This is the modern way to "repost" your content on Pinterest for powerful results.

Each new Pin graphic is seen by Pinterest as fresh content, giving you another chance to show up in search results and users' home feeds.

A Practical System for Creating Fresh Pins

"Reposting" your own evergreen content via Fresh Pins keeps your profile active and constantly drives traffic without needing to publish new blog posts every single day. Here’s a simple system to follow.

1. Identify Your Core Content

Start by identifying your most important content. This includes:

• Your top 10 most popular blog posts.
• Your best-selling products or services.
• Lead magnets or freebies you want to promote.
• Roundup posts that link to lots of other resources.

2. Create Multiple Pin Variations

For each piece of core content, your goal is to create a batch of unique Pin graphics. Open up a tool like Canva and create 5-10 different Pin designs for just one link. Here's how to make them different:

• Change the Images: Use different stock photos or product shots. If the content is "10 Tips for Healthier Skin," use a different lifestyle image on each Pin.
• Rewrite the Text Overlay: Your title on the Pin itself should be compelling. Try different angles. Instead of just "10 Vegan Dinner Ideas," try "Easy Vegan Meals for Weeknights" or "Healthy Dinners Your Family Will Actually Eat."
• Mix up the Fonts and Colors: Make small tweaks to your branded template. Use different color backgrounds or switch up the font hierarchy to give each Pin a distinct look.
• Create Video Pins: Turn a static image into a simple animated Pin. Or, create a short video showcasing a product or quickly listing the key points from your article. Video Pins are excellent for grabbing attention.

3. Write Unique Titles and Descriptions

Don't just copy and paste the same info for every new Pin. Each fresh Pin should have its own keyword-optimized title and description. This gives you more chances to rank for different search terms related to your topic.

• For the title: Think like a user. What phrases would they search for? Use long-tail keywords.
• For the description: Write 2-3 natural sentences that explain what the Pin is about, working in a few of your main keywords and secondary keywords. Add relevant hashtags at the end.

4. Schedule Your Pins Strategically

This is where the magic happens. Don't dump all 10 of your new Pins for that one blog post at once. This looks spammy. Instead, space them out over time.

Create a simple schedule:

• Publish the first fresh Pin to your most relevant board immediately.
• Wait at least 2-3 days before you post the next Pin for that same URL.
• Save later Pins to other relevant boards. If you have boards like "Vegan Recipes," "Easy Dinners," and "Healthy Meal Prep," you can cycle your different Pins through each of them over several weeks.

This content system keeps a steady stream of "fresh" content hitting the platform, all leading back to your best URLs. It keeps Pinterest's algorithm happy and gives your content a much longer lifespan and a far greater reach than publishing just a single Pin.

Final Thoughts

Reposting on Pinterest has evolved from a simple click-and-save action into a thoughtful content strategy. Mastering the art of creating continuous "Fresh Pins" for your evergreen content is the most effective way to drive traffic and grow your brand on the platform today. By focusing on fresh visuals and unique descriptions for your best existing posts and products, you build a powerful, sustainable engine for discovery.

As we discussed, a steady and consistent pinning schedule is fundamental to success. My team built Postbase specifically to solve this problem. Our visual calendar makes it incredibly easy to see your entire Pinterest strategy laid out, allowing you to drag and drop your fresh Pins to find the perfect publishing rhythm. This way you can plan weeks of content in one sitting, schedule it, and trust that it will go live reliably, letting you focus on creating great content instead of staying chained to a schedule.