How to Repost on Facebook

Finding an amazing post, video, or article online is one thing, but knowing how to share it effectively on Facebook is what turns simple curation into a powerful content strategy. Whether you want to share a hilarious reel, an insightful article with your audience, or a friend’s update, this guide covers every step and strategy. We’ll walk through how to repost on Facebook, the right way to give credit, and how to make every share valuable for your followers.

"Reposting" vs. "Sharing": A Quick Facebook Glossary

Before we get into the steps, let’s clear up the terminology. On platforms like Instagram and X, the term “repost” is common. However, on Facebook, this action is officially called “Sharing.” The “Share” button is your tool for reposting content to your own profile, a page you manage, or a group you’re in. While we'll use "repost" and "share" somewhat interchangeably since many people search for the former, just know that you’re always looking for the "Share" button on Facebook’s interface.

Sharing content is a huge part of a successful social media presence. It allows you to:

• Fill your content calendar without having to create everything from scratch.
• Provide value to your audience by curating helpful articles, entertaining videos, or relevant news.
• Build community and network by highlighting content from partners, customers, or industry leaders.
• Showcase social proof, like customer testimonials or positive mentions of your brand.

How to Repost a Public Post on Facebook

This is the most common form of sharing on the platform. You can only share posts that are public. If a user’s privacy settings for a specific post are set to “Friends” or another private audience, you will not see a Share button.

On Desktop

The desktop interface gives you a clear and simple way to share content. Here’s how it works:

1. Find the post you want to share inside your Facebook feed or on a specific user's profile or page.
2. Below the post's content and above the comments section, you'll see a row of buttons: ‘Like,’ ‘Comment,’ and ‘Share.’
3. Click the Share button. A pop-up menu will appear with several options.

You'll then choose where you want to share it:

• Share Now (Friends): This is the quickest option. It immediately posts the content to your personal feed with the original privacy settings (usually ‘Friends’ on a personal profile). You don't get to add your own commentary with this option.
• Share to Feed: This is the most flexible and recommended option. It opens a new window where you can add your own caption, tag friends or Pages, add a feeling/activity, or check in to a location. You can also adjust the audience privacy for your shared post here.
• Share to Your Story: This reposts the content to your Facebook Story, where it will be visible for 24 hours. You can resize the post, add text, stickers, or other creative elements before publishing.
• Send in Messenger: This lets you send the post directly to a friend or group chat as a private message.
• Share to a Page: If you are an admin or editor of a Facebook Page, you can share the post directly to that Page's timeline.
• Share to a Group: This allows you to post the content directly into a Facebook Group you are a member of, starting a new discussion thread.

On the Mobile App (iOS and Android)

The process on your phone is just as simple:

1. Locate the post you wish to repost in the Facebook app.
2. Tap the Share button, usually found in the bottom-right corner of the post frame.
3. A menu will slide up with similar options to the desktop version.
4. Select where you want to share the content: to your feed, your story, Messenger, a Group, etc.
5. If you choose to share to your feed ("Write Post" on mobile), you'll be taken to a new screen. This is your chance to add your own text, which is a critical step for adding value (more on that later).
6. Customize your post, check the audience settings, and tap Post.

How to Repost Videos and Reels on Facebook

Sharing videos and Reels follows almost the exact same process as sharing a standard post. You simply find the video or Reel and hit the Share button. However, there are a couple of things to keep in mind:

• Sharing to Your Feed: The video or Reel will appear on your timeline as a shared post. The original creator’s name and a link to the original will be visible. Viewers can watch it directly from your feed.
• Sharing to Your Story: When you share a Reel to your Story, it often plays a preview of the video that users can tap to watch the full version. It provides an engaging and dynamic way to feature video content.

This is a fantastic way to leverage trending audio or engaging video formats without having to create the video yourself. Just remember the number one rule: always add your own perspective in the caption.

How to Repost a Facebook Story

This is where the rules change significantly. Unlike regular posts, you can't freely share just any Facebook Story you see. There is one specific condition that must be met:

You can only repost someone's Facebook Story if you are tagged in it.

If another user or a Page creates a Story and mentions your profile or Page, you will receive a notification. This notification is your key to reshare it.

Steps to Reshare a Story You're Tagged In:

1. You'll get a notification in your inbox ("@Creator mentioned you in their story"). Open it.
2. Alternatively, you can go to your Messenger DMs from that person, where you'll see a prompt.
3. You will see an option that says "Add this to your story."
4. Tap this button. You’ll be taken to the Story editor screen, where you can resize the shared Story, add your own text, stickers, or mentions.
5. Once you're done customizing, tap Share to add it to your own Story.

This feature is perfect for sharing user-generated content (UGC), team member shoutouts, or collaborations. It's Facebook's built-in way to encourage mutually beneficial sharing.

The Smart Way to Repost: Best Practices for Brands & Creators

Simply hitting the share button isn't enough. To make reposting a valuable part of your strategy, follow these key practices. This is what separates passive users from savvy marketers.

1. Add Your Own Voice and Context

Never share a post without adding your own commentary. This is the most important rule. A blank share is a missed opportunity. Your followers want to know why you’re sharing it and what your take is.

• Ask a question: "This is such a great breakdown of a complex topic. What’s your biggest takeaway from this new data?"
• Offer your perspective: "I completely agree with the point made here about building community. We've found that tactic #3 is especially effective for our audience because..."
• Make it relatable: "This made me laugh out loud! It's exactly how I feel about Mondays."

By adding your caption, you are transforming a simple share into a piece of original content that starts a conversation.

2. Always Give Clear Credit

The Share button automatically includes a link to the original poster, which is great. However, for an extra layer of professionalism and good digital citizenship, it's wise to also tag the original creator or Page in your own caption.

For example: “An excellent guide from the team at @ExamplePage! Their insights on video marketing are a must-read.”

Why is this important?

• It's respectful and acknowledges the effort of the original creator.
• It notifies the creator that you've shared their work, which can help build relationships and networking connections.
• It makes it easy for your followers to discover and follow the original source if they enjoy the content.

3. Respect Privacy Settings and Copyright

This can't be stressed enough: if you do not see a "Share" button, the post is not public. Do not screenshot it and post it on your own feed. That's a violation of the original poster's intended privacy and, in many cases, their copyright.

Respecting these digital boundaries is fundamental to building trust and an ethical presence online. Always use the built-in Share function, as it's designed to work only with content that is meant to be seen publicly.

4. Curate for Your Audience

Just because you can share something doesn't always mean you should. Before you repost, ask yourself a simple question: "Is this genuinely valuable, entertaining, or useful for my audience?"

Your timeline, whether on a personal profile or a business Page, is a curated space. Everything you post - original or shared - should align with your brand's voice and serve the people who follow you. Don't water down your feed with off-topic or irrelevant shares just to have something to post. Quality always beats quantity.

Final Thoughts

Reposting on Facebook, through its native "Share" feature, is a foundational part of running a dynamic and engaging social media account. Mastering not just the technical steps but also the strategic best practices - adding context, giving credit, and curating for your audience - can transform your feed from a simple broadcast tool into a valuable community hub and a powerful driver for your brand.

Balancing original content with thoughtfully curated shares is a core task of social media management. At Postbase, we believe this process should be simple and visual. Our intuitive content calendar lets you see your entire scheduled mix at a glance, so you can easily plan and balance your original posts, Reels, and curated shares across all your platforms. It helps you build a more consistent and strategic content schedule without the stress.