How to Repost a Comment on an Instagram Story

One of the best comments you've ever received is sitting under an old post, but nobody's seeing it. You know it's the perfect piece of social proof, a hilarious quip, or a fantastic question that deserves more attention, and a comment reply just doesn't feel like enough. This guide will show you exactly how to take a great comment and give it the spotlight it deserves by reposting it to your Instagram Story, turning passive praise into active brand building.

Why a Comment Deserves a Spotlight on Your Story

You might think comments are just for the bottom section of your posts, but some are too good to leave behind. Sharing one on your Instagram Story turns a simple interaction into a powerful marketing moment. It's a way to magnify positive feedback and engage your community in a much more visual and immediate format. People trust other people, and featuring a real comment acts as authentic, user-generated content that money just can't buy.

Here are a few strategic reasons to bring comments into your Stories:

• Showcase Social Proof: When a follower leaves a glowing review about your product or service, sharing it on your Story is like putting a five-star testimonial right at the top of your profile. It shows potential customers that real people love what you do.
• Answer Questions Publicly: Did someone ask a brilliant question in the comments? Sharing it allows you to answer it for everyone. This is incredibly efficient for addressing common customer queries and demonstrates that you're an attentive and helpful resource.
• Reinforce Your Brand Voice: Featuring funny, witty, or insightful comments that align with your brand's personality helps reinforce your identity. It shows you're building a community of like-minded people.
• Boost Engagement: When you highlight a follower's comment, it does two things. First, it makes that person feel seen and appreciated, strengthening their loyalty. Second, it encourages others to leave thoughtful comments in the hopes of being featured, which boosts your overall post engagement.

Step-by-Step Guide: How to Repost a Comment to Your Story

Unlike sharing a post or Reel to your Story, Instagram doesn't offer a direct "Add Comment to Story" button. But don't worry, the workaround is simple and gives you total creative control. Here's the process from start to finish.

Step 1: Find the Comment and Take a Screenshot

Scroll through your posts to find the comment you want to feature. It could be from today or from months ago - if it's still relevant, it's fair game. Once you've located it, take a screenshot on your phone.

Pro Tip: Immediately after taking the screenshot, use your phone's editing tools to crop it. You'll want to cut out all the unnecessary parts and focus only on the commenter's profile picture, username, and their comment. A clean crop makes it look professional and keeps the focus where it should be.

Step 2: Start a New Instagram Story

Open Instagram and swipe right from your feed or tap the plus (+) icon at the top and select "Story." This opens up the Story creation screen.

Instead of taking a photo or video, tap on the square photo gallery icon in the bottom-left corner. This will bring up your phone's gallery, allowing you to add your screenshot and get creative!

Step 3: Select and Position Your Screenshot

Tap on your cropped screenshot to add it to your Story canvas. Now you can use your fingers to resize, rotate, and move the comment anywhere on the screen. Don't worry about the bland background for now, we'll fix that next.

You can make the comment screenshot large and central or place it off to the side to make room for other text or elements. Think about the overall composition you're aiming for.

Step 4: Design Your Story Background

A screenshot on a messy background looks unprofessional. The goal is to make it look intentional and on-brand. Here are a few ways to easily create a polished background:

• Solid or Gradient Color: Tap the "Draw" tool (the squiggly line icon) at the top. Select a color from the bottom - you can even use the color-picker tool to select a color from the screenshot itself for a perfect match. Once your color is selected, press and hold anywhere on the screen for a few seconds. This will fill the entire background with that color, tucking it neatly behind your comment screenshot.
• Add a Photo: Another popular method is to use a branded image or a lifestyle photo as your background. Choose the photo from your gallery first. Then, go back into your gallery from the sticker tray (Stickers > Photo Sticker), select the comment screenshot, and place it on top of the background image you just added.

Step 5: Get Creative with Stickers, Text, and GIFs

This is where you bring the Story to life. A lonely screenshot isn't very engaging, so it's time to add context and personality.

• Add Your Response: Use the "Text" tool (the "Aa" icon) to reply to the comment. You could say "Thanks for the kind words!", "Great question! Here's the answer…", or "This made our day! 😂". Place your text near the original comment to create a conversational flow.
• Tag the Original Poster: Giving credit is always a good idea. Use the @Mention sticker to tag the user who left the comment. They'll get a notification and might even reshare your Story to their own audience, which expands your reach. If the comment is more sensitive, you might want to skip this step or ask them for permission first.
• Use Engagement-Driving Stickers: Make your Story interactive. Add a "Quiz" sticker, a "Poll" sticker ("Do you agree?"), a "Question" sticker ("What other questions do you have?"), or a "Slider" emoji to get your audience involved in the conversation.

Advanced Tactics for Featuring Comments

Feeling comfortable with the basics? Here are some next-level ideas for making your comment reposts even more impactful and turning them into a regular feature of your content strategy.

Create Branded Templates

If you plan to share comments often, designing a template is a smart move. Use an app like Canva to create a few Instagram Story backgrounds that include your brand's colors, fonts, and logo. You can create templates for different types of comments: one for testimonials, one for questions, and one for funny interactions.

When you're ready to share a comment, just pick your premade template as the Story background, drop the screenshot on top, and add any specific text you need. This keeps your Stories looking consistent, professional, and instantly recognizable.

Turn a Comment into a Video Response

Why stick to a static image? A video response feels much more personal and dynamic. After adding your comment screenshot to your Story, record a video of yourself responding to it directly.

For example, you could say: "Hey everyone, we got this great question from @username..." and then answer it face-to-camera. Your followers will appreciate the effort to connect on a deeper level, and video consistently performs well on Instagram.

Start a "Comment of the Week" Series

Make sharing comments a recurring part of your content plan. Create a series like "Community Shout-Outs," "Weekly Wisdom," or "Friday Funny" where you consistently feature the best comment you received that week.

Better yet, create an Instagram Story Highlight called "Testimonials," "Q&A," or "Love" to permanently save your best comment reposts. This acts as a living collection of social proof that's always available for new visitors to see on your profile, reinforcing your brand's value long after the initial 24-hour Story has disappeared.

Best Practices and Proper Etiquette

Just because you can share a comment doesn't always mean you should. Here are a few simple guidelines to follow to make sure you're building trust and keeping your community happy.

• The Golden Rule: Always remember that a real person wrote that comment. Your goal is to celebrate them or help your audience, not to embarrass anyone or get into a negative argument. Keep it positive and constructive.
• Protect Privacy: While tagging can be a great way to give credit, some users may not want the extra attention. For personal testimonials or sensitive questions, you can use the Draw tool to subtly block out their username and profile picture. A simple "A follower asked..." is often all the context you need.
• Avoid Arguments: It can be tempting to screenshot a negative comment and publicly refute it. Instead, focus your energy on amplifying the positive interactions happening within your community. Your followers will thank you for it.

Final Thoughts

Reposting a comment to your Instagram Story is a simple yet effective way to amplify positive testimonials, answer follower questions, and build a stronger community. It transforms a one-dimensional interaction into a dynamic piece of content that highlights your audience and showcases your brand's personality.

As you build a thriving online community, managing an ever-growing stream of DMs and comments can become overwhelming. At Postbase, we know how tough it can be to keep track of every message, which is why we created a unified inbox that puts all of your conversations from every platform in one clean space. This way, you never miss a golden comment that's perfect for your Stories.