How to Remove Items from TikTok Showcase

Cleaning up your TikTok Showcase is more than just digital tidying, it’s a smart move for keeping your profile fresh, relevant, and trustworthy for your audience. Whether a product is out of stock, no longer matches your vibe, or simply isn't performing, knowing how to remove items is a fundamental skill for any creator using TikTok Shop. This guide will walk you through the step-by-step process of removing products and explain the strategy behind curating a showcase that actually converts.

What is a TikTok Showcase, Anyway? (A Quick Refresher)

Before we get into removing an item, let's quickly clarify what your Showcase is and isn't. Think of your TikTok Showcase as your personal, curated storefront that lives directly on your profile page, usually marked by a shopping bag icon. It’s where you can display a handpicked selection of products for your followers to browse and purchase. These can be your own products if you run a shop, or more commonly for creators, affiliate products you promote from other sellers on TikTok Shop.

This is different from the full TikTok Shop, which is the entire backend e-commerce ecosystem. Your Showcase is the public-facing, curated collection you build from products available in the Shop ecosystem. For creators, it's your primary tool for earning commissions. When your followers click on a product in your Showcase and make a purchase, you get a percentage of the sale. Because of this, what you choose to feature - and what you choose to remove - directly impacts your credibility and your income.

Why Would You Want to Remove an Item from Your Showcase?

Keeping a tidy and high-performing Showcase isn’t about endlessly adding new products. In fact, subtraction is often a powerful strategy. Removing items is a regular maintenance task that protects your reputation and focuses your audience's attention on the best possible products. Here are the most common and strategic reasons to click that "remove" button:

• The Product is Sold Out or Unavailable: This is the most obvious reason. Promoting an item that your followers can't buy creates a frustrating experience. It makes you look out of touch and wastes valuable digital real estate on your profile. Regularly check your featured products to make sure they are still in stock.
• The Commission Rate Changed: Sellers can adjust commission rates at any time. A product that was once lucrative might no longer be worth the promotional effort if the rate drops significantly. It’s business, after all. Prioritize products that provide a fair return for your hard work.
• It's a Low-Performer: You made a video about it, you’ve had it in your showcase for weeks, but it’s just not getting clicks or sales. Not every product will resonate with your audience. Cut the dead weight and make room for something that might perform better. Your analytics are your best friend here.
• The Product No Longer Fits Your Brand: Your niche and content style might evolve. A product that made sense to promote six months ago might feel completely off-brand now. Maintaining a cohesive and authentic brand identity is vital for long-term growth, and your Showcase should reflect that.
• You Found a Better Alternative: Perhaps you initially promoted a good product, but now you’ve discovered a great one. Don't hesitate to remove the old item and replace it with a superior alternative. This dedication to quality will build immense trust with your audience.
• Negative Reviews Crop Up: You might not have direct control over the product or seller, but you do control your endorsement. If a product starts getting consistently bad reviews for poor quality, slow shipping, or bad customer service, remove it from your Showcase immediately. Your followers’ trust is your most valuable asset, don't gamble it away for a small commission.
• It’s a Seasonal Item: That ugly holiday sweater was a great seller in December, but it has no place in your Showcase in June. Keep your offerings timely and swap out seasonal products to match the time of year, holidays, or current trends.

How to Remove Items from TikTok Showcase: The Step-by-Step Guide

Alright, you’ve decided it’s time for an item to go. The process is straightforward once you know where to look. Just follow these steps directly within the TikTok app.

Step 1: Go to Your Profile

Start by opening the TikTok app and tapping on the Profile icon in the bottom-right corner of your screen. This will take you to your main profile page where you can see your bio, videos, and various tabs.

Step 2: Access Your Showcase

Find and tap on the shopping bag icon on your profile. This is the public view of your Showcase, the same one your followers see. From here, you’ll need to access the management tools.

Step 3: Enter the TikTok Shop Creator Center

Once you’re in your Showcase tab, you'll see your products listed. Look for a banner or button at the top of the screen that says "Enter Creator Center," "Manage Showcase," or something similar. TikTok's interface sometimes changes, but it's generally a clear call-to-action that takes you to the backend management area.

Step 4: Tap on "Manage Showcase"

Inside the Creator Center, you'll find a dashboard with various options and analytics. Look for an option explicitly labeled “Manage Showcase.” This will take you to a screen where you can add, organize, and remove products.

Step 5: Select the Product(s) You Want to Remove

You should now see a list of all the items currently in your Showcase. On most versions of the app, you can simply tap a “Remove” button located directly next to each product listing. On others, you may need to tap a "select" or "edit" function first, which then allows you to check boxes next to the items you want to remove.

Pro Tip: You can typically remove multiple products at once. After tapping "select" or "edit," just check all the items you want to get rid of before moving to the next step.

Step 6: Confirm the Removal

After you’ve tapped the remove button or selected your items and hit the main "Remove" button (often at the bottom of the screen), TikTok will display a confirmation pop-up. It will ask something like, "Are you sure you want to remove this product from your showcase?"

Tap "Remove" again to confirm. The item(s) will be instantly deleted from your public Showcase. That’s it! The product is gone.

The Art of Curating a High-Converting TikTok Showcase

Simply knowing how to remove items is only half the battle. The real skill is in the curation - the ongoing process of adding, removing, and organizing your products to create a powerful and effective sales tool. Think of yourself as a boutique owner, not just a warehouse manager.

1. Stick to the "Less Is More" Rule

A cluttered showcase with 50+ items is overwhelming. Visitors won't know where to look and will likely lose interest. A focused showcase of 5-15 of your absolute best, most relevant products is far more effective. It signals that you've personally vetted these items and are only sharing the cream of the crop.

2. Your Audience's Trust is Your Currency

Only feature products you genuinely like and would recommend. Your authenticity is the foundation of your influence. Promoting a low-quality product for a quick commission can cause irreversible damage to your reputation. If you don't believe in it, don't feature it. Period.

3. Make Performance Reviews a Habit

Don't just add a product and forget about it. Schedule a time once a week or every two weeks to check your TikTok Shop analytics. Pay attention to:

• Product Clicks: Are people even interested in learning more?
• Orders &, Conversions: Are those clicks turning into actual sales?
• Estimated Commission: Which products are your biggest moneymakers?

Use this data to make informed decisions. Keep your winners prominently featured and remove the losers to make way for new tests.

4. Use the "Pin" Feature Strategically

Inside your "Manage Showcase" area, you have the option to pin products to the top. Pinning your highest-converting item, a new product you're excited about, or a particularly great deal draws immediate attention. Always keep one to three of your most strategic products pinned so they are the first thing visitors see.

5. Refresh Your Showcase with Trends and Seasons

A static showcase feels stale. Keep things fresh by rotating products based on what’s relevant right now. Think about upcoming holidays, changing seasons, or viral trends on TikTok. A proactive approach shows that your profile is active and current.

Final Thoughts

Managing your TikTok Showcase is an active, ongoing effort that balances promotion with authenticity. Removing underperforming, irrelevant, or out-of-stock items isn't just a chore, it’s a strategic act that refines your store, keeps your audience engaged, and solidifies their trust in your recommendations.

Once you’ve curated the perfect showcase, the challenge becomes consistently creating content that drives traffic to it. At Postbase, we designed our platform to remove the chaos of managing social media campaigns. Our visual calendar lets us plan out our video content for TikTok, Reels, and Shorts weeks in advance, making it easy to align our promotional videos with the specific products we're featuring. Having a clear overview helps us stay organized and keeps our strategy sharp, rather than just scrambling to post. You can try Postbase to see how a streamlined workflow can change the game.