How to Regram on Instagram

Want to share an amazing post, Reel, or Story you saw on Instagram? This guide breaks down exactly how to do it the right way. We’ll walk through the official share features built into the app and cover the best practices for reposting content to your feed, so you can share fantastic work while giving proper credit to the original creator.

Why Regram Content? The Power of Curation

Before we get into the "how," let's talk about the "why." Sharing other users' content, often called "regramming" or curating user-generated content (UGC), is a powerful tool for any brand or creator. When done correctly, it’s about so much more than just filling a spot in your content calendar.

Here’s what makes it so effective:

• It builds community and social proof. When you feature content from your customers or fans, you’re not just sharing a nice photo, you’re validating their experience with your brand. It tells your audience, "Look at this real person enjoying our product/service!" This is social proof in its most authentic form.
• It fills your content calendar with variety. Creating original content takes time and resources. Integrating high-quality UGC into your calendar provides a steady stream of authentic content that breaks up your regular programming and keeps your feed fresh.
• It broadens your reach. When you share someone's post and tag them, they're likely to see it and may even share your repost with their own audience. It’s a simple way to tap into new networks and showcase your brand to potential new followers.
• It tells a more authentic brand story. Polished, professional content has its place, but UGC often captures the genuine, unscripted moments that truly resonate with people. It shows your brand "in the wild" and helps build a relatable personality.

How to Regram on Instagram (3 Easy Methods)

You’ve found the perfect post and you're ready to share it. Here are the most common and effective ways to do it, from the official in-app features to the old school techniques.

Quick Answer: Does Instagram Have a "Regram" Button?

This is the number one question people ask. The simple answer is no - not in the way X (formerly Twitter) has a "Repost" button. There isn't a single tap that lets you copy someone else's grid post directly onto your own grid. However, Instagram provides powerful built-in tools for sharing content, primarily through Stories, and other methods fill in the gaps.

Method 1: Posting an Instagram Feed Post or Reel to Your Story

This is the easiest, fastest, and most officially supported way to share someone else's content. It’s perfect for temporary shares and quick shout-outs. When you share a post to your Story, it creates an interactive sticker that links directly back to the original post, making it super easy for your followers to check out the source.

Step-by-Step Instructions:

1. Find the feed post or Reel that you want to share.
2. Tap the paper airplane icon below the post (the "share" button).
3. In the menu that pops up, tap "Add to your story."
4. This will take you to the Story editor, where the post appears as a sticker. You can resize it, rotate it, and move it around.
5. Customize your Story! Add your own text commentary, tag the original creator again with the `@mention` sticker, drop in a relevant GIF, or change the background color.
6. Tap "Your Story" at the bottom to publish it.

Pro Tip: While the photo/video will automatically include a link to the original poster's account, it’s always a good idea to add an `@mention` sticker as well. This notifies the creator more directly and shows them how much you appreciated their content.

Method 2: Using the Classic Screenshot Method for Your Feed

What if you want to feature someone's post on your permanent grid, not just your temporary Story? While there's no native button for this, the tried-and-true screenshot method is a straightforward workaround. The key here is to do it with care, ensuring the quality remains high and the credit is crystal clear.

Note: This method should only be used after you have received explicit permission from the original creator. More on that in the 'Golden Rules' section below!

Step-by-Step Instructions:

1. Once you have permission, go to the post you want to feature.
2. Take a high-resolution screenshot on your phone. Try to get just the image without too much of the Instagram interface around it.
3. Open your phone's photo editor and crop the screenshot to remove the surrounding interface and status bar elements, leaving only the original photo or video frame.
4. Open Instagram and start a new post as you normally would. Select the cropped screenshot from your camera roll.
5. Here's the most important part: write your caption and give credit upfront. Don’t bury the tag at the end of a long paragraph or hide it in the hashtags. Start your caption with something clear like: “📸 Stunning shot by @[creator’s username]!”
6. Tag the user in the photo itself using the "Tag People" feature. This gives them another notification and links back to their profile.
7. Publish your post.

Method 3: Reposting with Third-Party Apps

A quick search on the app store will show you plenty of "Repost" or "Regram" apps designed to make this process easier. These apps typically let you copy the URL of an Instagram post and will then download the media to your phone, often with an option to include a small watermark giving credit to the original poster.

While they can be convenient, proceed with caution:

• Get Permission First: Using an app to download someone else's content doesn’t bypass copyright. You still need their permission to post their work on your profile.
• Beware of Watermarks: The automatic watermarks these apps add can sometimes look cluttered and a bit dated. Providing clear credit in the caption is often a cleaner, more professional approach.
• Protect Your Account: Be very wary of any third-party app that asks for your Instagram login credentials. This can pose a significant security risk to your account. The safest apps work by simply using the public post URL without needing you to log in.

The Golden Rules: Best Practices for Regramming

Knowing how to share content is only half the battle. Learning how to do it ethically and respectfully is what sets professional brands and marketers apart. Stick to these golden rules, and you'll build great relationships and a strong community.

Rule #1: Always, Always Ask for Permission First

If you want to post someone's content on your grid, this is non-negotiable. The original creator owns the copyright to their work. Simply sending a polite DM or leaving a comment asking for permission is the right thing to do. It’s respectful and protects you legally.

A simple message works perfectly:

"Hi! We absolutely love this photo/Reel and think our audience would too. Would you be okay with us sharing it on our grid? We'd give you full credit in the caption and tag, of course!"

Rule #2: Give Clear and Obvious Credit

Don’t make your audience hunt for the original source. True credit is immediate and clear. The best practice is to put the creator’s handle (`@username`) in the very first or second line of your caption. A nice addition is using a camera emoji to signify photo credit.

For example: “An amazing look at [topic] by the talented @[creator’s username]! 📸 We love how...”

Rule #3: Do Not Alter the Original Content

Respect the creator’s artistic vision. Cropping is usually okay (especially for the screenshot method), but you should never add your own filters, edit the colors, or make other substantive changes to the photo or video without getting explicit permission to do so. Post their work as they intended it to be seen.

Rule #4: Write Your Own Unique Caption

Don’t just copy and paste the creator's original caption. Add your own voice to the post. Explain why you’re sharing their content. What did you love about it? What do you want your audience to take away from it? This adds value and frames the curated content within your brand’s perspective.

Rule #5: Be a Good Community Member

Your interaction shouldn’t stop after you hit “publish.” Make sure you go back to the original post, leave a positive comment, and give it a like. It’s a simple gesture of appreciation that shows you're not just taking content - you're an active and engaged member of the community.

Final Thoughts

Regramming is a fantastic strategy for building a dynamic and engaging Instagram presence. Whether you’re quickly sharing a post to your Story or carefully curating UGC for your feed, the key is to always operate with respect for the original creator. By consistently asking for permission and giving clear, prominent credit, you can build powerful bridges in your community and share amazing content authentically.

Planning a good mix of original photos, Reels, and curated regrams is what makes a great content calendar. Around here, we designed Postbase with a visual calendar that helps you see your entire content strategy at a glance. It makes it simple to drag and drop everything into place, spot gaps in your schedule, and create that perfect balance between your own content and the incredible UGC from your community without getting lost in spreadsheets.