How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Going LIVE on TikTok is one of the most direct ways to connect with your audience, build community, and show off your personality in real-time. This guide walks you through every step, from meeting the initial requirements to mastering advanced features that will keep your viewers coming back. We'll cover the official rules, a step-by-step process for starting your stream, and practical tips for making your broadcast a success.
Before you get excited about planning your first broadcast, you need to check if your account has the LIVE feature unlocked. TikTok has a few non-negotiable requirements in place to maintain platform safety and ensure creators are ready to manage a live audience. If you don't see the LIVE option, it's likely because you haven't met one of these three conditions.
The biggest hurdle for many new creators is the follower count. To unlock the LIVE streaming feature, you need to have at least 1,000 followers on your TikTok account. Why 1,000? This threshold serves a couple of purposes. First, it suggests you have a base audience that's actually interested in tuning in. Streaming to zero viewers can be discouraging, so TikTok wants you to have a small community ready to support you. Second, it gives you time to understand the platform's community guidelines and get comfortable with creating content before you jump into the unfiltered environment of a live broadcast.
What if you're not there yet? Don't stress. Focus on creating consistent, high-quality short-form videos. Find your niche, participate in relevant trends, use trending sounds, and engage with other creators' content. Growing your first 1,000 followers is an important milestone that prepares you for building an even larger community through LIVE streams.
To go LIVE on TikTok, you must be at least 18 years old. This rule is a hard line and is primarily for safety reasons. Live streaming involves direct, unmoderated interaction with a global audience, and TikTok wants to protect younger users from potentially harmful or inappropriate conversations. During a LIVE, creators can also receive virtual "Gifts," which can be converted into real money. This monetization feature makes age verification a legal and ethical necessity.
You may also have been able to send gifts to creators when you were 16 or 17 but still couldn't go live yourself. This has since been updated, and now only users 18 and older can buy, send, or receive virtual gifts.
Finally, your TikTok account must be in good standing. This means you haven't had any recent or serious violations of TikTok's Community Guidelines. If your account has been flagged for posting inappropriate content, engaging in spammy behavior, or violating other platform rules, your access to features like LIVE might be temporarily or permanently restricted. TikTok rewards creators who contribute positively to the community, so keeping your account clean is a must.
Once you've met the eligibility requirements, the option to go LIVE will automatically appear in your creator toolkit. The process is straightforward and only takes a few taps. Here’s a breakdown of exactly what to do.
Launch the TikTok app and tap the plus sign (+) icon at the bottom of your screen. This is the same button you'd use to create a standard TikTok video.
At the bottom of the creation screen, you'll see a navigation bar with options like "Camera," "Story," and "Templates." Swipe right along this bar until you land on the "LIVE" option. If you don't see this, double-check that you meet the eligibility criteria mentioned earlier.
This is where you prepare your broadcast to attract viewers. Before you hit that big "Go LIVE" button, take a moment to set a few things up:
Before launching, familiarize yourself with the icons on the screen. Here, you can configure settings to improve your broadcast. You can add effects and filters, set a goal for your LIVE (e.g., number of gifts), and assign moderators. Appointing one or two moderators is highly recommended for any creator, as they can help filter comments and block disruptive users, leaving you free to focus on your content.
Ready? Tap the "Go LIVE" button. A 3-2-1 countdown will appear on the screen, giving you a final moment to compose yourself before you're broadcasting to the world. Once the countdown finishes, you are officially live!
Hitting "Go LIVE" is just the start. The real trick is hosting a stream that keeps people engaged and wanting to come back for more. Focus on these fundamentals to make every broadcast a success.
The best LIVEs have a loose base but don’t feel rigid. You don’t need a full script, but you should have a general idea of what you want to talk about or do. Great ideas include:
Have a base, but be ready to pivot based on what your audience is responding to in the comments.
Don't expect your followers to magically know you're going live. Promote your upcoming stream at least a day in advance. Create a short video announcing the time and topic. Use the countdown sticker in your TikTok Stories. You can also mention it in the captions of your regular videos leading up to the broadcast. This builds anticipation and significantly increases the number of people who show up right at the start.
A LIVE stream is a conversation, not a monologue. The most successful streamers make their audience feel seen and heard.
You don't need a professional studio, but a few small technical details go a long way.
Once you're comfortable with the basics, start using TikTok's more advanced LIVE tools to create a more professional and interactive experience for your followers.
Instead of just promoting your LIVE with a video, you can create an official "Event." This places a pin on your profile that users can tap on to register for your upcoming stream. Registered users will receive a notification when you go live, giving you a dedicated audience from the moment you start. This is the most effective way to build buzz and guarantee a solid attendance.
The Multi-Guest feature allows you to invite other TikTok creators to join your stream as either guests or co-hosts. This is a game-changer for several reasons. Collaborative streams are more dynamic and interesting to watch, and they allow you to cross-promote with another creator, exposing your content to their audience and vice versa. It's one of the fastest organic growth strategies on the platform.
As your audience grows, manually managing the comment section becomes impossible. Before going live, you can assign trusted followers as moderators. They will be given tools to mute users with spammy comments, filter certain keywords, and block disruptive individuals. This keeps the chat environment positive and allows you to focus on your content without getting distracted by trolls.
After each LIVE session, TikTok provides a summary with helpful analytics. Pay attention to metrics like:
Use this data to understand what's working. Did a certain topic bring in more viewers? At what point did your viewership peak? Analyzing these numbers will help you refine your strategy and create even better LIVEs in the future.
Going LIVE on TikTok is more than just another content format, it's a powerful tool for authentic community building. By understanding the eligibility rules, setting up your stream for success, and consistently engaging with your audience in real-time, you can foster a loyal following that feels genuinely connected to you and your brand.
Going LIVE is a fantastic way to connect with your audience in the moment, but a truly great social strategy relies on the consistent, high-quality content you publish every day. We built Postbase to streamline the other side of that equation. Our visual calendar makes it easy to schedule your daily TikToks, Reels, and Shorts in advance, ensuring your feed stays active and engaging even when you're not live. It helps you stay organized across all your channels, so you can focus more on creating and less on the chaos.
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