How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

YouTube Shorts are one of the most powerful tools for growing a channel right now, and getting started is easier than you think. This guide will walk you through exactly how to record your first Short using the YouTube app, edit it with text and music, and implement simple strategies to make your content stand out. We'll also cover how to create Shorts using your own pre-recorded videos for a more polished look.
Before you hit record, it helps to know the basic framework you're working within. There are only two main rules for a video to be classified as a Short:
That's it. As long as your video meets those two criteria, YouTube's algorithm will recognize it as a Short and serve it to viewers in the Shorts feed, which is a fantastic discovery engine for new channels.
The simplest way to create a Short is by using the tools built directly into the YouTube mobile app. This method is perfect for capturing spontaneous moments, jumping on trends quickly, or creating simple, direct-to-camera content.
Open the YouTube app on your phone. At the bottom of the screen, you’ll see a large plus (+) icon in the center of the menu. Tap it. A menu will pop up with several options. Select "Create a Short."
This will open up the Shorts camera interface, which will look familiar if you've ever used Instagram Stories or TikTok.
By default, the camera is set to record for a maximum of 15 seconds. If you look at the top of the record button, you'll see a small circle with "15" in it. Tap this number to switch the maximum recording time to 60 seconds. You can always record for less than the maximum time, but this sets your upper limit for the session.
On the right side of the screen, you'll find a toolbar with several helpful icons. Let's break down what each one does:
To start recording, simply press and hold the red record button. To stop, lift your finger. You can do this multiple times to record different scenes or angles. A progress bar at the top of the screen shows how much time you've used out of your 15 or 60-second limit.
If you used the Timer feature, you'll press the red button just once to start the countdown, and it will record automatically for the duration you set.
Once you've recorded all your clips, tap the white checkmark on the bottom right of the screen to move to the editing phase. Here, you can add some final touches to make your Short pop.
Happy with your edits? Tap "Next" in the top right corner. This takes you to the final screen where you'll add the details:
Once everything is filled out, tap the "Upload Short" button. You're done! Your Short is now live (or scheduled) on your channel.
While the Shorts camera is great for spontaneous content, you might want a more professional look. By recording with your phone's native camera app or a professional camera and editing in a third-party app like CapCut, LumaFusion, or Adobe Premiere, you gain far more control over the finished product.
The process is incredibly simple:
This method is perfect for businesses and creators who want to repurpose high-quality content created for other platforms like Instagram Reels or TikTok.
Knowing how to make a Short is one thing, knowing how to make a good Short is another. Here are a few strategies that separate successful Shorts from the ones that get swiped away.
You have about two seconds to convince someone not to scroll away. Start with your most exciting frame, ask an intriguing question, or state a bold claim immediately. Don't waste time with slow intros or branding animations.
Music and viral sound bites are the lifeblood of short-form video. Pay attention to the Shorts feed to see what sounds are trending. Using popular audio can give your video an instant boost from users seeking out that trend.
The best Shorts are designed to be watched on repeat. Meticulously edit the end of your video to seamlessly transition back to the beginning. The longer someone is stuck watching your video in a loop, the better the signal it sends to the YouTube algorithm about your watch time.
Every Short should serve one of two purposes: it should teach the viewer something useful (a quick tip, a life hack, a mini-tutorial) or it should be purely entertaining (funny, surprising, visually stunning). There's no room for filler.
Your title is searchable, so include keywords people might be looking for. Frame it as a question ("Can you believe this?") or a statement of value ("The best way to clean your sneakers") to spark curiosity.
Creating YouTube Shorts is an incredibly rewarding process that gives creators of all sizes a chance to get discovered. Whether you use the simple in-app tools for quick and trendy content or bring in polished videos from outside editing software, the key is to stay consistent, provide value, and never stop experimenting.
Juggling all this new long-form and short-form video content across different platforms can get overwhelming fast. We've found that having a central calendar to plan everything visually is a game-changer. That's why we built Postbase with a clean, drag-and-drop calendar that lets you see your entire multi-platform content schedule at a glance. It's designed specifically for today's video-first world, so scheduling your Shorts, Reels, and TikToks all at once feels completely natural, not like a feature that was tacked on later.
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