How to Qualify for Facebook Monetization

Thinking about turning your Facebook Page into a source of income is an exciting step, but navigating the requirements can feel a little confusing. This guide breaks down exactly what you need to do to qualify for Facebook monetization. We’ll cover the main eligibility standards, the specific requirements for different monetization tools like in-stream ads and fan subscriptions, and the kind of content that gets approved.

First Things First: Understanding the Foundation of Facebook Monetization

Before you even think about follower counts or view minutes, every creator must meet a set of baseline criteria. These are Facebook’s non-negotiable rules for anyone who wants to earn money on the platform. Think of them as the gatekeepers to monetization.

The Partner Monetization Policies (PMPs)

This is the most important set of rules you need to understand. The Partner Monetization Policies govern the behavior of your Page as a whole, the content you create, and how you share it. A violation here can prevent you from monetizing, even if you meet all the follower and view requirements. Here's a plain-English breakdown of the core pillars:

• Create content on an eligible surface: You can only monetize on public content from a Facebook Page, event, or group. You cannot monetize from a personal Profile.
• Live in an eligible country: Monetization is not available worldwide. You need to be a resident of a country where the program you’re applying for is available. This list changes, so it's always good to check Meta's official list.
• Follow Community Standards: This is a big one. This covers things like avoiding hate speech, violent content, and sexualized material. If your Page has a history of content being taken down for these reasons, you'll have a hard time getting approved.
• Follow Content Monetization Policies (CMPs): These rules are about the content itself. Violations include static videos (a still image with music), text montages, slideshows of images, and unattributed or unoriginal content. Facebook wants to pay creators for producing genuine, original material, not recycled memes or low-effort videos.
• Share authentic content: Facebook wants you to build a loyal audience legitimately. This means no "engagement bait" (e.g., "Like if you love puppies, share if you love kittens!"), fake engagement from click farms, or other tactics that artificially inflate your metrics.
• Develop an established presence: This is a newer, slightly more subjective rule. It generally means your Page should be at least 30 days old and have a history of consistent, compliant activity. You can't just create a Page and expect to monetize it tomorrow.

Getting these fundamentals right is your first priority. Build your Page with these rules in mind from day one, and you'll avoid major roadblocks later.

Qualifying for Specific Facebook Monetization Tools

Once you're compliant with the basic policies, you can start working toward the specific requirements for different monetization tools. Each one has its own set of metrics you need to hit. Here are the most popular options for creators.

1. In-Stream Ads

In-stream ads are short advertisements that play before, during, or after your longer videos. They are one of the most common ways creators earn money on Facebook. To qualify, you need to prove that you can attract and retain a consistent audience for video content.

Eligibility Requirements for In-Stream Ads:

• At least 10,000 Page followers.
• A total of 600,000 minutes viewed in the last 60 days. This can come from any combination of video uploads (including on-demand, Live, and previously Live videos). Minutes from crossposted, boosted, or paid watch time do not count.
• At least 5 active videos published on your Page. These can be on-demand or previously Live videos, but they must be published (not deleted) and created by you.

Actionable Advice:

The 600,000-minute mark is often the hardest to hit. To get there, consistency is your best friend. Create longer videos (at least 3 minutes, which is the minimum for placing mid-roll ads) that provide genuine value - whether that's through education, entertainment, or inspiration. Posting a few high-quality, longer videos per week is a much better strategy than spamming a dozen one-minute clips. Look at your video analytics to see where viewers drop off and use that data to make your next videos more engaging all the way through.

2. Fan Subscriptions

Fan Subscriptions, now part of the "Stars and Subscriptions" program, allow your most dedicated followers to support your Page with a recurring monthly payment in exchange for exclusive perks, like special content, a supporter badge, or private chats.

Eligibility Requirements for Fan Subscriptions:

You must meet one of these three milestones:

• At least 10,000 Page followers.
• At least 250 returning weekly viewers (people who have viewed a video on your Page for at least one minute in two consecutive weeks).
• At least 50,000 post engagements in the last 60 days.

Note: Returning viewers are a powerful metric because they signal a loyal, engaged community - exactly the kind of audience that supports a creator through subscriptions.

Actionable Advice:

Subscriptions aren't about having a huge, anonymous audience, they're about building a tight-knit community. To meet these requirements, focus on direct interaction. Respond to comments and DMs, go Live to chat with your followers, and create content that makes them feel connected and seen. The key here is fostering loyalty, which turns passive viewers into active supporters.

3. Stars

Stars are a digital good that your audience can buy and send to you during your Live videos or Reels. Each Star you receive is worth money. It’s a great way for your audience to show appreciation and for you to earn an income directly from your community in real-time.

Eligibility Requirements for Stars:

• At least 1,000 followers for 60 consecutive days.
• You must reside in a country where Stars are available.
• Your Page must comply with the Partner Monetization and Community Standards policies.

Actionable Advice:

Stars are often the first monetization tool a creator can access because of the lower follower threshold. The best way to encourage Stars is to run engaging livestreams. Q&A sessions, tutorials, behind-the-scenes content, or just casual hangouts work incredibly well. Always acknowledge people who send you Stars during your broadcast - a simple "thank you" goes a long way in making your supporters feel valued and encouraging others to participate.

How to Check Your Eligibility and Apply

Facebook makes it relatively simple to track your progress toward monetization. You don't have to guess or manually tally up your video views.

Step-by-Step Guide to Checking Your Status:

1. Go to Meta Business Suite: If you manage your Page professionally, this is your central hub. You can locate it by visiting business.facebook.com. For some creators, this will be called Creator Studio.
2. Navigate to the "Monetization" section: You'll find this in the left-hand navigation menu.
3. Review your Page's eligibility: The overview screen will immediately tell you if your Page has any monetization violations. If you see a green checkmark, you're good to go. If you see a red 'X', it will give you details on why you are not compliant.
4. Select your Page to view specific tool requirements: From the monetization tab, you can select your Page and see the trackers for each tool (In-Stream Ads, Subscriptions, Stars). You’ll see progress bars showing exactly how close you are to meeting the requirements for followers, view minutes, and engagement.

Once a specific tool shows that you've met 100% of the criteria, an "Apply" button will appear. The application process involves setting up your payment account and agreeing to the terms and conditions. After you apply, your Page goes into a review period where Facebook's team manually checks that your content aligns with their policies. This can take anywhere from a few days to a few weeks.

Building an Audience is Great, But Building the Right Way is Better

Hitting 10,000 followers or 600,000 minutes is an achievement, but those numbers are meaningless if your Page is built on a foundation of non-compliant content. As you grow, constantly ask yourself:

• Is my content original? Am I adding my own perspective, voice, and value, or just resharing viral clips?
• Am I building a real community? Or am I just chasing empty metrics and engagement bait?
• Am I providing value that keeps people watching? Creating retention is the single best way to hit those high-minute-viewed targets.

Focus on quality over quantity, authenticity over trends, and community over crowd size. Creating content that meets both the metric-based and policy-based requirements is the complete formula for successful, sustainable Facebook monetization.

Final Thoughts

Qualifying for Facebook monetization comes down to two things: hitting the specific metrics for your desired tool and strictly adhering to the platform's content policies. Focus on building a genuine community through consistent, original content, and the followers and view minutes will follow.

Hitting those big performance numbers doesn't happen by accident, it requires a strong plan and unshakable consistency. That’s why we built Postbase - to help creators like you build that sustainable workflow. With a clear visual calendar, we make it simple to plan your video schedule weeks in advance, and our rock-solid reliability means you can trust your content will go live exactly when it’s supposed to. Staying organized helps you create better content, build your audience faster, and reach your big goals that much sooner.