How to Put Multiple Links in Instagram Bio

That single 'link in bio' on your Instagram profile is some of the most valuable real estate on the platform. It's the only clickable link you get outside of Stories, and it’s your primary channel for sending followers to your blog, your online shop, or your latest YouTube video. The problem? Instagram only gives you one. This guide will show you exactly how to break free from that one-link limit and turn your bio into a powerful hub that directs traffic wherever you want it to go.

Why One Link in Your Bio Isn't Enough

As a creator, brand, or entrepreneur, you're constantly juggling multiple priorities. One day your main goal is to drive signups for a new course, the next, it’s to get views on a new video or sell a featured product. Relying on a single, static link means you have to constantly update your bio for every new piece of content or promotion, and your followers can easily miss out on everything else you offer.

Imagine being able to direct your audience to:

• Your online store or newest product collection.
• Your latest blog post or podcast episode.
• Your email newsletter signup form.
• Your other social media profiles like TikTok, YouTube, or X.
• An affiliate link for a product you’re promoting.
• Your portfolio or a “Work With Me” service page.

Forcing a choice isn't just inefficient, it's a bottleneck that limits your growth. By using a strategy to house multiple links, you turn your bio into an organized, effective gateway that serves all of your business goals at once.

Method 1: Use a Link-in-Bio Tool (The Easiest & Most Popular Option)

The most straightforward and popular solution is to use a dedicated link-in-bio tool. A link-in-bio tool gives you a simple, customizable landing page where you can host a collection of buttons, each leading to a different link. You then put the unique URL for this landing page in your Instagram bio. When a user clicks it, they see all your important links in one neat, accessible list.

Think of it as a micro-website for your most important content. Popular tools include Linktree, Beacons, Campsite, and Koji, each offering slightly different features but all built around the same core concept.

What are the benefits of using a tool?

• Speed and Simplicity: You can set up a professional-looking landing page in less than 15 minutes without any technical skills or coding.
• Customization: Most tools allow you to change colors, fonts, and button styles to match your brand's aesthetic, making the experience feel like an extension of your profile.
• Built-in Analytics: Get insights into which links are being clicked most often. This data can help you understand what your audience cares about and refine your content strategy.
• Advanced Features: Many platforms offer extra functionality, like embedding videos directly on the page, integrating with email marketing services for easy signups, or even collecting payments or donations.

How to Set Up Your Link-in-Bio Page: A Step-by-Step Guide

Getting started with one of these tools is incredibly simple.

1. Choose Your Tool: Research a few options to see which one fits your needs and budget. Most offer a generous free plan that is perfect for getting started.
2. Sign Up & Create an Account: Register with your email and choose a username. Your username will become part of your new link, for example, linktr.ee/yourusername. Make it consistent with your Instagram handle if possible.
3. Add Your First Links: This is the fun part! Start adding URLs for your website, your online shop, a new blog post, your YouTube channel, etc. Give each link a clear, descriptive title to tell users exactly where they're going (e.g., "Shop Our New Collection" instead of just "Shop").
4. Customize Your Page's Look and Feel: Upload your profile picture or logo. Choose background colors and button styles that align with your visual brand identity. Keep it clean and easy to read.
5. Organize and Prioritize Your Links: Most tools let you drag and drop your links to reorder them. Place your most important or timely link at the top of the list for maximum visibility.
6. Copy Your Unique URL: Once you're happy with the page, grab the unique URL the tool provides. This is the single link you'll add to your Instagram bio.

After you have your link, all you have to do is paste it into the "Website" field of your Instagram profile settings.

Method 2: Create a Custom Landing Page on Your Website (For Full Control)

If you have your own website, creating a dedicated landing page gives you complete control over branding, design, and analytics. While this requires a bit more effort, it has some significant advantages, especially for established businesses and creators who want to centralize their online presence.

Why Build Your Own Page?

• Drive Traffic to Your Domain: Every click on your bio link now goes directly to your own website, which can positively impact your site's SEO over time.
• Unlimited Customization: You are not limited by any third-party tool's templates or features. You can design the page exactly how you want using your own fonts, logos, and layouts. The only limit is your creativity.
• Advanced Tracking and Integration: You can install sophisticated tracking tools like Google Analytics 4 or a Facebook Pixel directly on the page. This allows you to track conversions, retarget visitors with ads, and gain deeper insights into user behavior.
• No Third-Party Branding: The experience is 100% yours. There's no "Powered by" logo at the bottom, making it feel more professional and cohesive with your brand.

How to Create Your Own Bio Link Page

You don't need to be a developer to make this happen. Most modern website builders make this a breeze.

1. Create a New Page: In your website's content management system (like WordPress, Squarespace, Shopify, or Webflow), create a new, blank page. Give it a simple, memorable URL like yourwebsite.com/links or yourwebsite.com/hello.
2. Design for Mobile-First: Remember, nearly 100% of your visitors will be coming from their phones. Design the page with a single-column layout. It should look like a simple, tappable list.
3. Use Buttons for Links: The most effective design is a series of simple buttons. Use your website's page builder (like Elementor or the built-in Squarespace/Shopify editor) to add a button for each of your important links.
4. Keep It Simple and Fast: Avoid embedding large images, videos, or complex scripts on this page. The goal is to get your visitors to their desired destination quickly. A slow-loading page will cause people to leave before they've even had a chance to click a link.
5. Publish and Add to Instagram: Once your page is live, copy the URL and add it to your Instagram bio, just like you would with a link-in-bio tool.

How to Add Your New Link to an Instagram Profile (Step-by-Step)

Whether you're using a link-in-bio tool or your own custom page, the final step is the same. Adding the URL to your Instagram profile is a quick process:

1. Open the Instagram app and go to your profile page.
2. Tap the “Edit Profile” button located below your bio.
3. You’ll see a field labeled “Website.” This is the only place on your main profile where a clickable link can be inserted.
4. Paste the URL for your link-in-bio page into this field.
5. Tap “Done” (on iOS) or the checkmark (on Android) in the top-right corner to save your changes.
6. Go back to your profile and click the link to make sure it works perfectly!

And that’s it! Your single bio link now unlocks access to all of your essential content.

Final Thoughts

Having one link in your Instagram bio doesn't have to limit you to a single destination. By using a link-in-bio tool or creating a custom landing page on your own website, you can guide your followers wherever you need them to go, growing your audience, engagement, and revenue across multiple platforms at once.

Of course, once your multi-link page is set up, the next step is consistently publishing compelling content that makes people want to click that precious link in your bio. Here at Postbase, we built our social media management platform to make that content process simpler. By helping you visually plan and reliably schedule everything - especially the Reels and short-form videos that drive engagement today - we give you back the time to focus on your bigger strategy, like driving traffic to all those fantastic links in your bio.