How to Put Entrepreneur on Instagram

Putting Entrepreneur on your Instagram profile is a simple switch that unlocks a host of powerful business tools. This guide will show you exactly how to make that change in under a minute. Then, we’ll move beyond the label and cover how to build an Instagram presence that actually attracts clients, builds your authority, and grows your business.

The Quick Fix: How to Add 'Entrepreneur' to Your Profile

First things first, to add a category like "Entrepreneur," your account needs to be a Professional Account (either a Business or Creator account). If you're still using a Personal account, you'll be prompted to switch during this process. For most entrepreneurs selling products or services, the Business account is the way to go as it gives you access to more promotional tools.

Here are the step-by-step instructions to get it done:

• Step 1: Go to Your Profile. Open the Instagram app and navigate to your profile page.
• Step 2: Tap "Edit Profile." This button is located right below your bio.
• Step 3: Find the "Category" Setting. Scroll down a bit. Under "Public business information," you'll see a line for "Category." Tap it. (If you don't see this option, you'll see a prompt to "Switch to Professional Account." Follow the on-screen steps - it just takes a moment.)
• Step 4: Search for "Entrepreneur." In the search bar at the top, type "Entrepreneur" and select it from the list that appears.
• Step 5: Choose Your Display Option. You'll be taken back to the "Edit Profile" screen. Here, you'll see a new option: "Display category on profile." You can toggle this on or off depending on whether you want the "Entrepreneur" label to appear publicly under your name.
• Step 6: Save Your Changes. Tap "Done" (or the checkmark) in the top-right corner to save everything.

That's it! This tiny change does more than just add a label. It signals to Instagram that you're operating as a business, which gives you access to vital tools like Instagram Insights (analytics), contact buttons, and the ability to promote your posts.

Your Bio is Your 150-Character Business Card

Now that you have the official category set, it's time to focus on the most valuable real estate on your profile: your bio. The "Entrepreneur" label tells people what you are, but your bio tells them what you do and why they should care. You have just 150 characters to make an impact, so every word counts.

Elements of a High-Impact Bio

Think of your bio as an 'elevator pitch' that answers a potential follower's unspoken questions: "What's in it for me?" and "Why should I follow you?"

1. Your "I Help..." Statement

This is the most important part. Get straight to the point and state the value you provide. The formula is simple: "I help [your target audience] achieve [their desired outcome] by/without [your unique method/pain point solution]."

• Example for a business coach: "I help service-based entrepreneurs book more clients without paid ads."
• Example for a graphic designer: "Brand identity for mission-driven startups that want to stand out."

2. Add Authority and Credibility

Give people a reason to trust you right away. This can be a major accomplishment, a title, or a recognizable brand association.

• "Founder of @YourCoolBrand"
• "Host of The Founder's Journey Podcast 🎙️"
• "As seen in Forbes & Fast Company"

3. Show Some Personality

People connect with people, not faceless businesses. Add a small personal touch that helps you seem more relatable. This is what turns followers into a community.

• "Fueled by too much coffee ☕"
• "Dog dad & weekend hiker."
• "Forever curious."

4. A Clear Call to Action (CTA)

Tell visitors exactly what you want them to do next. Your CTA should point them directly to your link in bio. Be specific and use action-oriented language.

• "👇 Get my free email template"
• "💻 Book your free consultation here"
• "SHOP the new spring collection ↓"

And speaking of the link, make sure it leads somewhere useful! Instead of just linking to your homepage, use a tool like Linktree or a custom landing page on your website to give people multiple options, like visiting your blog, booking a call, or signing up for your newsletter.

Content That Builds a Brand, Not Just a Feed

As an entrepreneur, you don't have time to post content that doesn't serve a purpose. Your feed shouldn't be a random collection of posts, it should be a strategic asset that guides followers on a journey from awareness to becoming a customer. The best way to do this efficiently is by building your strategy around content pillars.

Find Your Content Pillars

Content pillars are 3-5 core topics you consistently talk about. They keep your content focused and ensure you're always providing value to your target audience. For most entrepreneurs, these pillars work exceptionally well:

1. Educate & Empower (Demonstrate Your Expertise)

This is where you build trust by giving away your knowledge for free. What are the most common questions your clients ask? Turn the answers into content. Share your perspective on industry news. Teach your audience something that helps them solve a small problem.

• Format Ideas: How-to Reels, myth-busting carousels, step-by-step guides, checklists.
• Example: A financial planner could create a Carousel post on "5 Sneaky Expenses Ruining Your Budget."

2. Connect & Resonate (Share Your Story)

Share the human side of your business. This pillar is all about building a personal connection. Show behind-the-scenes footage of your process, share a story about a challenge you overcame, or talk about a lesson you learned the hard way.

• Format Ideas: Behind-the-scenes Stories, a personal reflection in a caption, introducing your team.
• Example: An artist could share a time-lapse Reel of their painting process, showing the messy middle, not just the finished piece.

3. Inspire & Motivate (Communicate Your Why)

Why did you start your business? What vision are you working towards? This is the content that connects with people on a deeper, emotional level. Share client success stories, motivational quotes with your own insightful captions, or your perspective on the bigger mission behind your work.

• Format Ideas: Client testimonials, milestone celebrations, carousels sharing your brand values.
• Example: A fitness coach can share a powerful client transformation story, focusing on their newfound confidence, not just the weight loss.

4. Promote & Convert (Share Your Offer)

You’re running a business, so don't be afraid to sell. A good guideline is the 80/20 rule: provide value 80% of the time and promote your offers the other 20%. When you do promote, make it compelling. Talk about the benefits, not just the features. Address objections head-on. Create a sense of urgency with limited-time offers.

• Format Ideas: Product launch announcements, webinar invitations, clear posts outlining your services and how to book them.
• Example: A web designer could announce they have "2 spots open for projects in May" and direct people to their application link.

Master the Full Toolkit: Stories, Reels, and Lives

Instagram gives you multiple ways to deliver your content. Using a mix of formats keeps your audience engaged and serves different parts of your strategy.

Instagram Stories: Your Daily Touchpoint

Stories are perfect for less polished, more personal content. Use them to maintain a daily connection with your audience. The key to effective Stories is interaction. Use Polls to get feedback, the Quiz sticker for fun engagement, and the Q&A box to source content ideas directly from your followers.

Instagram Reels: Your Engine for Growth

Reels are Instagram's priority, and they should be yours too if you want to reach new audiences. You don't need to be a video editor or a dancer. Simple, value-packed "talking head" videos work wonders. Hook viewers in the first three seconds, use on-screen text for clarity, and add trending audio to increase your reach.

Instagram Live: Your Community-Builder

Going live is one of the most powerful ways to build a connection with your audience in real-time. You can host a weekly Q&A session, interview another expert in your field to cross-promote audiences, or use it to do a live demo or launch a new service. It feels personal and gives your audience direct access to you.

Consistency is Your Superpower

Having a great strategy means nothing without consistent execution. Posting sporadically won't build the momentum needed to grow. As an entrepreneur, the only way to stay consistent without burning out is to create a system.

Create a Simple System That Works for You

• Content Batching: Don't try to come up with a new idea every single day. Block out a few hours once a week or every two weeks to plan, film, and write all of your content at once.
• Use a Content Calendar: Whether it's a simple spreadsheet or a visual planner, a content calendar helps you map out your posts in advance. This ensures you're hitting all your content pillars and telling a cohesive story over time.
• Schedule Your Posts: This is a non-negotiable for any busy entrepreneur. Scheduling your content ahead of time means your marketing is working for you 24/7, even when you're busy with client work or taking a well-deserved break. It turns your content from a daily chore into a hands-off system.

Final Thoughts

Changing your profile category to "Entrepreneur" is the key that unlocks the door, but it's what you do next that really matters. The real work lies in crafting a clear bio, creating content that serves your audience, and showing up consistently to build a brand people know, like, and trust.

Showing up consistently is where a lot of entrepreneurs get stuck, especially when juggling Reels, Stories, and posts across multiple platforms. At Postbase, we built our platform to solve this exact problem. We created one simple, visual calendar where you can plan and schedule all your content - from TikToks to Instagram Reels to LinkedIn posts - weeks in advance. It's designed for the modern creator, helping you stay organized and get your time back so you can focus on running your business.