Influencers Tips & Strategies

How to Promote Contacts in Influencer Story Game

By Spencer Lanoue
October 31, 2025

Looking to dominate the leaderboards in Influencer Story Game? Promoting your contacts is the fastest way to accelerate your follower count and cash flow, but only if you do it strategically. This guide breaks down exactly how to promote contacts effectively, which ones to prioritize, and how to gather the resources you need without wasting time.

What Does "Promoting Contacts" Actually Do in Influencer Story Game?

In Influencer Story Game, promoting a contact isn't just a small upgrade, it's a long-term investment in your virtual career. When you "promote" a character in your contact list, you're spending in-game currency and special promotion items (like coffee cups, gift boxes, or flowers) to increase their level. It might seem costly at first, but the return on investment is massive.

Each time a contact's level increases, so do the rewards they give you for every interaction. A single promotion can lead to:

  • More Followers: Every collab, shoutout, or challenge you do with that contact will grant you significantly more followers.
  • More Hype and Cash: Your brand deals, live streams, and other money-making activities involving that contact will yield a higher payout.

Think of it like this: a Level 1 contact might give you 100 followers per post, but a Level 10 contact could give you 1,000. That difference adds up fast, making contact promotion the engine of your growth in the game.

The Golden Rule: Prioritize the Right Contacts First

Your resources are limited, especially in the early stages of the game. If you try to promote all your contacts at once, you'll spread yourself too thin and slow your progress to a crawl. The secret is to identify your powerhouse contacts and funnel your resources into them exclusively until they become high-earning assets.

Your "Day One" All-Stars: The Early Game Focus

When you're just starting, the game gives you a few core contacts like "Bestie" and "Mom." These are your jumping-off points. Because their promotion costs are relatively low and you interact with them frequently for early-game tasks, they provide the best initial return. A smart strategy is to focus all your initial promotion items on one of these core characters - get them to Level 5 or 10 before you even think about putting resources anywhere else. This one high-level contact will quickly start generating more followers and cash, which you can then use to fuel your overall growth.

Actionable Step: Pick one of your first two contacts (like "Bestie") and don't stop promoting them until they hit Level 10. Use the increased rewards from them to fund your next move.

The Mid-Game Powerhouses: Brand Deal Contacts

Once you start unlocking brand deals, your priorities will shift. Each brand comes with its own contact, and these are your primary money-makers. Promoting a brand's contact directly boosts the cash and hype you get from every single deal you do with that brand. This is where your strategy becomes a powerful feedback loop:

  1. Unlock a new brand (e.g., "Glam Makeup").
  2. Do the first few deals to get some initial cash and reward items.
  3. Use those rewards to promote the "Glam Makeup" contact.
  4. Now, all future "Glam Makeup" deals are more lucrative, giving you even more resources to promote them further.

By focusing on your active brand contacts, you turn your brand deals from a small trickle of cash into a roaring river of income. This is how top players afford the best outfits and upgrades.

When to Promote Everyone Else: The Late-Game Strategy

What about all the other contacts? The ones that aren't tied to your most profitable brands or core activities? These should be your lowest priority. Once your primary money-making and follower-generating contacts are at a high level (think Level 20+), you can start using your surplus resources to level up the others. The benefits are smaller, but they contribute to your overall stats, help you complete achievements, and are great for when you have extra resources lying around without a clear home.

How to Gather Promotion Resources Efficiently

Promoting contacts isn't free. You need a steady stream of cash and promotion items. Knowing how to farm these resources effectively is just as important as knowing where to spend them.

Mastering the Daily Grind for Cash and Items

Your daily routine in the game should be geared toward resource collection. Make these activities a habit:

  • Live Streams: This is one of your most consistent sources of cash. Do them whenever your energy meter is full. Upgrading your equipment, like your phone and ring light, will also increase the payout from every stream.
  • Tap your Apartment: Don't forget the clearest actions! Tapping on your pet, your posters, and other objects in your apartment often generates cash, energy, and sometimes even the diamonds and promotion items you need.
  • Daily Goals and Achievements: The game gives you a checklist of daily tasks. Completing them is hands-down the most reliable way to get promotional items. It takes just a few minutes, so never skip it. Consistency here is what separates casual players from the top ranks.

Participate in Every Event

Time-limited events are gold mines for rare resources. These events often have their own reward tracks that are packed with high-tier promotion items, piles of cash, and exclusive outfits. Even if you can't complete the entire event, participating actively will always leave you with more resources than you started with. Prioritize completing event tasks, as this is your chance to get high-level promotion materials without waiting for them to appear in your daily tasks.

To Spend or Not to Spend: Using Your Diamonds Wisely

Diamonds are the game's premium currency, and it can be tempting to use them to buy missing promotion items. Resist this urge. In almost every case, diamonds provide far more value when spent on permanent upgrades. Use your diamonds for things like:

  • Outfit pieces that give a permanent follower or cash bonus.
  • Energy refills during a high-value limited-time event.
  • Permanent equipment upgrades for your live streams.

The only exception might be if you are just one or two items away from a major level-up on your top-priority contact, and the benefit from that immediate level-up outweighs the cost. But as a general rule, save your diamonds for things that provide a lasting advantage.

Leveling Up Your Promotion Strategy: Advanced Tips

Once you've mastered the basics of prioritizing and farming, you can start using more advanced strategies to optimize your growth even further.

The "Waterfall" Promotion Method

Avoid the "sprinkle" method at all costs - that’s where you give a few promotion items to every contact. Instead, use the "waterfall" method. This means you pour every single resource you get into one, hyper-focused contact until they reach a high level. Once that contact is a powerhouse generating massive rewards, you take the "waterfall" of resources they produce and channel it into your next priority contact. This creates exponential growth. One Level 20 contact is monumentally more valuable than ten Level 2 contacts.

Syncing Promotions With Your Main Quests

Always keep an eye on your long-term goals and main story quests. If the game is asking you to reach a follower milestone, pause your promotion of a cash-generating contact and temporarily pivot to the character who gives the biggest follower bonus. If a quest requires you to earn Hype for a specific brand, that brand’s contact should be your priority. Aligning your promotion strategy with your active goals ensures you're always moving forward in the most efficient way possible.

Don't Forget Your Character's Own Upgrades

Finally, remember that promoted contacts are only one part of the equation. Your own character's skills - which you improve by buying new outfits, furniture, and equipment - amplify the rewards you get from everything you do. The cash you earn from a well-promoted brand contact is best spent on a new dress that gives you a +10% cash bonus. These two systems work in tandem. Use the resources from your powerful contacts to boost your own character, which in turn makes your interactions with those contacts even more rewarding. It’s a virtuous cycle.

Final Thoughts

To really succeed in Influencer Story Game, a focused promotion strategy is essential. By prioritizing high-value brand and early-game contacts, efficiently collecting resources through daily play, and using a "waterfall" approach to upgrades, you'll see your follower count and in-game bank balance grow faster than ever before.

It’s interesting how a game can mirror the foundational principles of building a real brand on social media - consistency, strategic investment, and focusing on what delivers results. And once you’ve perfected your social media strategy in the game, you can apply those same principles to grow a real audience. At Postbase, we built our social media management tool to help creators plan out content, create a cohesive schedule across all platforms, and see exactly what's working, so you spend less time guessing and more time growing.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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