How to Post Your TikTok Link on Snap

Looking to connect your Snapchat audience with your amazing TikTok content? You're in the right place. Sharing your TikTok link on Snapchat is a smart, simple way to grow your following on both platforms, and this guide will walk you through exactly how to do it. We’ll cover the technical steps and then get into some creative strategies to make your cross-promotion really work.

Why Share Your TikTok Link on Snap in the First Place?

In a world of fragmented audiences, smart creators and marketers know the goal isn't just to grow on one platform but to build a community that follows you everywhere. Each platform has a unique vibe and audience. Your most loyal Snapchat followers might not even know you have a TikTok, and vice versa. By bridging that gap, you're not just asking for another follow, you're strengthening your brand and giving your audience more ways to connect with you.

Here’s why it works so well:

• Drives Quality Traffic: The people you direct from Snapchat are already engaged with you. They’re more likely to follow, like, and comment on your TikToks because they have existing context and a connection to your content.
• Boosts Your Reach: Promoting a new TikTok video on your Snapchat Story can give it an initial burst of views and engagement, which can signal to the TikTok algorithm that your content is worth pushing to a wider audience on the For You Page.
• Creates a Cohesive Brand Presence: A consistent presence across multiple platforms shows you’re a serious creator or brand. It tells your audience that you have a multi-faceted content strategy, giving them reasons to follow you in more than one place.

First Things First: How to Get Your TikTok Link

Before you can share your link, you need to know where to find it. You have two primary options: linking to your overall profile or linking to a specific video masterpiece you just created.

Grabbing Your TikTok Profile Link

Your profile link is your permanent address on TikTok. It’s the best one to use when you want people to browse all of your content and hit that follow button. It's perfect for adding to your public Snapchat profile or for general promotion.

Here’s how to find it:

1. Open the TikTok app and go to your profile by tapping the Profile icon in the bottom-right corner.
2. Tap the hamburger menu icon (three horizontal lines) in the top-right corner.
3. Select Settings and privacy from the menu that appears.
4. Tap on Share profile.
5. From the sharing options, simply tap Copy link. The URL is now on your clipboard, ready to be pasted.

Copying a Link to a Specific TikTok Video

Want to drive traffic to a specific video that you think is going to pop off? Linking directly to it is the way to go. This focuses attention and is perfect for time-sensitive content or your latest creation.

Here's how to do it:

1. Open the TikTok app and navigate to the video you want to share.
2. Tap the Share icon on the right side of the screen (it looks like an arrow).
3. In the “Share to” row of options, find and tap Copy link.
4. Just like that, the direct link to your video is ready to paste into Snapchat.

Putting Your TikTok Link on Your Snapchat Profile

For more permanent promotion, adding the link directly to your public bio is an excellent strategy. This option is typically available for creators and businesses with a Snapchat Public Profile. This keeps your TikTok front and center for anyone who visits your profile to learn more about you.

Adding a Link to Your Public Profile

A Public Profile on Snapchat lets you have a permanent home on the platform that users can subscribe to. It feels more professional and gives you extra tools, including the ability to add a tappable website link.

Follow these steps:

1. Go to your Snapchat Profile by tapping your Bitmoji or profile icon in the top-left corner.
2. Scroll down to the "Public Profiles" section and tap on My Public Profile.
3. Tap Edit Profile.
4. You should see a field for Website. Paste your TikTok profile link (which you copied earlier) into this field.
5. Save your changes. Now, a clickable button will appear on your public profile, leading visitors straight to your TikTok page.

Note: If you don't see the "Public Profile" option, you may not be eligible yet. Snapchat typically rolls this out to users who are active and building a following on the platform.

The Classic Method: Sharing Your TikTok Link in a Snap or Story

The most common and effective way to share your TikTok is by adding a link directly to a Snap you post on your Story. This allows you to provide context, tease the content, and give followers a direct call to action.

How to Use the Snapchat Link Sticker (Step-by-Step)

The "Link Sticker" is your best friend for this. It’s an interactive element that you can add to any photo or video Snap.

1. Copy Your TikTok Link: First, head back to TikTok and copy either your profile link or the link to a specific video, following the steps we outlined earlier.
2. Create Your Snap: Open Snapchat and take a photo or record a short video. This Snap should act as a "trailer" or teaser for the TikTok content you're promoting. More on this later!
3. Add the Link Sticker: Once your Snap is ready for editing, tap the Sticker icon on the editing toolbar on the right side of the screen.
4. Select "Link": In the sticker drawer that pops up, find and tap on the "Link" option.
5. Paste Your URL: A field will appear asking for a URL. Paste your TikTok link here. Snapchat will preview the link to make sure it's valid.
6. Attach to Snap: Hit Attach to Snap. A clickable sticker will now appear on your content.
7. Customize the Sticker: You can tap the sticker to change the call-to-action text displayed on it. Instead of the default URL, you can change it to something more compelling like "Watch My New TikTok!" or "Full Video Here."
8. Position and Post: Drag the sticker to a spot where it’s visible but doesn’t cover up the most important parts of your Snap. Once you're happy with it, send the Snap to My Story for all your followers to see.

That's it! Now anyone who views your Snapchat Story can tap the sticker and be taken directly to your TikTok content in their browser or TikTok app.

Creative Strategies to Get More Clicks

Just dropping a link isn't enough. The way you present it determines whether people will actually tap through. Here are a few proven strategies to make your cross-promotion effective.

Tease the Content, Don’t Just Announce It

Create a curiosity gap. Instead of just a static image saying "New TikTok," post the first 3-5 seconds of your TikTok video on your Snap Story. Pick a moment that's intriguing, funny, or sets up a big question. Cut it off right at a climactic point and add a link sticker that says, "Tap to See What Happens Next." This approach makes viewers feel like they need to know the ending.

Use "Behind-the-Scenes" Exclusives

Your Snapchat followers enjoy feeling like they're getting an inside look. After you post a polished TikTok video (like a dance, a tutorial, or a skit), post the outtakes, bloopers, or a quick "making of" clip to your Snapchat Story. Then, add a link sticker saying, "Watch the Final Version on TikTok!" This rewards your Snap audience for following you there and incentivizes them to check out the finished product.

Run a Cross-Platform Giveaway or Challenge

Engagement-based incentives are incredibly powerful. Announce a giveaway on your Snapchat Story. To enter, users must follow you on TikTok and comment on your most recent video. Use the link sticker to send them directly to the video in question. This is a direct way to convert passive Snap viewers into active TikTok followers.

Interact with Snapchat's Native Features

Use Snapchat’s own tools to your advantage. For example, create a Poll sticker on a Snap and ask, "Working on a new TikTok video concept. Should it be A or B?" After you've gotten some feedback and posted the video, you can post a follow-up Snap saying, "You voted for A, and here it is! Tap here to watch." This makes your audience feel involved in your content creation process, making them more likely to care about the final result.

Final Thoughts

Connecting your Snapchat and TikTok audiences isn’t complicated once you know the steps. Using the Link Sticker in your Stories is a powerful and direct way to guide followers from one platform to another, building a stronger, more connected community around your brand. With a bit of creative strategy, you can turn a simple link drop into an effective audience-building machine.

Thinking strategically about your content across different platforms can feel overwhelming, especially when you’re trying to keep a consistent schedule everywhere. When we designed Postbase, one of our main goals was to simplify that process. We built a visual content calendar that lets you see your entire multi-platform strategy - from TikToks to Stories to Reels - at a glance. It makes planning cross-promotions like this second nature, because you can schedule everything in one clean, modern space instead of constantly jumping between apps.