How to Post a TikTok on Facebook

Sharing your winning TikTok video on Facebook can dramatically expand its reach, but simply pasting a link won’t get you the engagement you’re looking for. To get the most out of your content, you need a strategy that respects what makes each platform unique. This guide will walk you through the best methods for posting your TikToks on Facebook, from the technical steps to the strategic tweaks that turn a simple repurpose into a content-marketing win.

Why Share Your TikToks on Facebook? More Views, Less Effort

Repurposing content is one of the smartest things a creator or marketer can do. You’ve already invested time and creative energy into making a great video, letting it live on only one platform is a missed opportunity. Posting your TikToks on Facebook allows you to reconnect with your hard work in front of a new, potentially massive audience.

Here’s a quick breakdown of the benefits:

• Reach a Different Audience: While there's overlap, the user demographics on Facebook and TikTok differ significantly. Facebook tends to have an older user base, which might be the exact new market your brand needs to tap into. A video that went viral with Gen Z on TikTok could find a completely new life with millennials and Gen X on Facebook.
• Maximize Your Content's Lifespan: A TikTok's visibility often peaks within 24-48 hours. Facebook’s algorithm gives content a longer, slower burn. A video shared on your Facebook Page or in a Group can continue to pick up comments, shares, and engagement for weeks or even months, extending the return on your initial time investment.
• Strengthen Your Cross-Platform Presence: Building a brand means being where your audience is. By sharing consistent yet tailored content across platforms, you create a more cohesive brand identity. Followers from TikTok might discover your Facebook Page, and Facebook users might go looking for you on TikTok, creating a stronger community around your content.
• Leverage Facebook’s Powerful Ad Tools: If a repurposed TikTok performs exceptionally well organically on Facebook, you have the option to boost it or turn it into a formal ad. Facebook's targeting capabilities are still incredibly robust, allowing you to put ad spend behind a proven piece of content to reach a highly specific audience.

Before You Post: Three Crucial Considerations

Before you jump into the how-to, taking a moment to plan will make a huge difference in your results. A little prep work prevents you from making common mistakes that can kill your video’s engagement before it even gets started.

1. To Watermark or Not to Watermark?

When you download a video directly from TikTok, it comes with a bouncing TikTok watermark that includes your username. For a long time, the consensus was that platforms like Instagram and Facebook deprioritized content with a competing platform's watermark. While they’ve become slightly less open about this, it’s still widely considered best practice to post a "clean" version of your video without the TikTok watermark.

• The Case for Removing It: Posting a clean, un-watermarked video makes the content feel native to Facebook. It looks more professional and avoids any potential algorithmic penalty for promoting a rival app. It gives you a clean canvas to work with if you want to add text or interactive elements within Facebook's editor.
• The Case for Keeping It: If your brand identity is closely tied to TikTok, or if you want to explicitly drive people to your TikTok account, leaving the watermark can serve as a subtle call-to-action. However, for most brands and creators aiming for maximum reach on Facebook, removing it is the better choice.

2. Choosing the Right Format: Reel, Story, or Feed Video?

Facebook offers multiple ways to share a video. For a vertical TikTok, you have three main options, but one is the clear winner.

• Facebook Reels (Recommended): This is the ideal destination for your TikTok. Reels are Facebook's answer to short-form vertical video, and the platform is heavily promoting Reels content. Posting as a Reel gives your video the highest chance of being shown to people who don't already follow your Page through the Reels discovery feed. It is a direct equivalent to the TikTok format and consumer experience.
• Facebook Stories: Stories are great for casual, behind-the-scenes content that disappears after 24 hours. While you can post a TikTok to your Story, it won’t have the same discovery potential as a Reel. Stories are primarily shown to your existing followers. It’s a good option for less-polished content or for a quick, timely share.
• Standard Feed Video: Posting a vertical video directly to your news feed is also an option, but it lacks the full-screen, immersive experience of Reels. It will appear as a vertical rectangle inside a regular post, which can feel clunky and get less engagement than a native Reel. For short-form content, always choose Reels over a standard feed post.

3. Understand the Platform Culture and Captions

Never just copy and paste your TikTok caption over to Facebook. The audience expectations, character limits, and communication styles are different. TikTok captions are often short, punchy, and heavily reliant on trending sounds and hashtags. Facebook captions can be a bit longer and more conversational. A caption that worked on TikTok might fall flat or feel out of place on Facebook, so always plan to write a fresh one.

How to Post a TikTok on Facebook: The Step-by-Step Guide

Now that the strategy is sorted, let's get into the practical steps. We'll cover the best method (downloading and uploading manually) as well as the less effective one (sharing the link) so you understand why one is superior.

Method 1: Download and Upload Natively (Highly Recommended)

This method gives you full control and ensures your content looks its best on Facebook. It also allows you to post a clean version without the watermark.

Step 1: Save Your TikTok to Your Device

First, you need the actual video file. You can do this right from the TikTok app.

1. Open TikTok and navigate to the video on your profile that you want to share.
2. Tap the "Share" icon (it looks like an arrow).
3. In the bottom row of icons, tap "Save video". The video will download to your phone's photo library. This version *will* have the TikTok watermark.

Step 2 (Optional, but Endorsed): Remove the Watermark

To get a clean version of your video, you’ll need to use a third-party tool. Search for "TikTok video downloader without watermark" online or in your phone's app store. Websites and apps like SnapTik or sssTikTok are popular options.

The process is generally the same for all of them:

1. In the TikTok app, go to your video and tap the "Share" icon again.
2. This time, instead of "Save video," tap "Copy link".
3. Open your chosen third-party downloader app or website.
4. Paste the link into the provided field and follow the prompts to download the video.

The file that saves to your device will be a watermark-free version of your TikTok. Disclaimer: Be sure to respect copyright and TikTok's terms of service. Only download and repurpose content that you yourself have created.

Step 3: Post the Video as a Facebook Reel

With the clean video file saved to your phone, it's time to create your Reel.

1. Open the Facebook app and tap the "+" icon at the top right, or find the "Reel" option anywhere on the Facebook interface.
2. Select "Reel" from the list of options.
3. Facebook will open your phone's camera roll. Select the video you just downloaded.
4. On the editing screen, you can add text, trim the clip, or add music from Facebook's library. Note: Sound is crucial. If your original TikTok relied on a trending commercial audio, that sound license does not transfer. You must either find a similar-sounding track in Facebook's library or choose a new one that fits the mood.
5. After editing, tap "Next".
6. This is where you'll write your brand new, compelling caption. Craft it specifically for your Facebook audience. Ask a question, tell a short story, or provide context.
7. Add relevant hashtags. Research hashtags that are popular on Facebook and Instagram in your niche, rather than just copying your TikTok hashtags.
8. Choose your audience (public is best for reach) and tap "Share now" to post the Reel.

Method 2: Sharing the TikTok Link Directly (Not Recommended)

You might be tempted to just copy the link to your TikTok and paste it into a new Facebook post. While this is the fastest method, it delivers the worst results and should generally be avoided.

Why This Method Fails:

• Low Organic Reach: Social media platforms want to keep users on their app. Algorithms almost always reduce the visibility of posts that contain direct links to competitor sites (especially a major competitor like TikTok). Your post will be shown to far fewer people.
• Poor User Experience: Instead of watching your video seamlessly in their feed, users have to click a link, wait for an in-app browser to load, or get booted over to the TikTok app. This extra friction means many users won't even bother to watch your content.
• No Discovery Potential: A link post won't appear in the Facebook Reels feed, which is the primary driver of views for new, short-form video content. You are entirely reliant on your existing followers seeing it in their clogged news feeds.

Posting natively is always the superior strategy. The extra two minutes it takes to download and upload the video file will result in exponentially better reach and engagement.

Final Thoughts

Ultimately, successfully posting a TikTok on Facebook is about more than just moving a file from one place to another. It's about respecting the different contexts, audience expectations, and algorithms of each platform. By taking the time to download a clean version of your video, preparing a fresh, thoughtful caption, and uploading it natively as a Facebook Reel, you give your content the best possible chance to find a new audience and continue working for you long after its initial trend has faded on TikTok.

Managing the process of saving videos, writing tailored captions, and remembering to post at the right time for each platform can easily become a headache. During my years in marketing, this multi-step process often led to content slipping through the cracks. It's exactly why we built Postbase to be a modern tool for modern creators. We offer a simple, visual calendar where you can bulk upload your short-form videos and then schedule them out to TikTok, Facebook Reels, and YouTube Shorts all at once, complete with a clean, easy way to customize the caption and hashtags for each platform without ever leaving the dashboard. It centralizes the chaos so you can focus on creating.