How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Posting a tall, vertical photo on Instagram without it getting cropped can feel surprisingly complicated. You frame the perfect shot, you love how it looks, but when you go to upload it, Instagram relentlessly forces it into a square, cutting off the top and bottom. This guide will walk you through exactly how to post your full-sized vertical photos, from understanding Instagram’s specific rules to using simple and free methods to prepare your images for a perfect, attention-grabbing post.
In a fast-scrolling world, every pixel of screen space counts. A taller, vertical photo simply takes up more real estate on a phone screen than a traditional square or landscape photo. When someone is scrolling through their feed, your larger image has a slightly better chance of stopping their thumb. It’s more immersive, more impactful, and feels more native to the mobile experience.
Think about how you use your phone. The vast majority of apps, websites, and content formats are designed for a vertical orientation. By embracing the 4:5 portrait aspect ratio, your content feels more modern and aligns perfectly with the dominant formats on the platform, like Reels and Stories. This creates a visually cohesive and professional-looking feed.
To master the tall photo, you first have to understand Instagram's technical limitations. The platform has strict rules about the shape - or aspect ratio - of the images you can post to the feed. Stray outside these rules, and you'll face the dreaded automatic crop.
Don't let the term intimidate you. An aspect ratio is simply the relationship between an image's width and its height. It's expressed as a ratio, like "width:height." For example:
When you take a photo with your phone, its default aspect ratio is usually around 4:3 (a bit taller than wider) or 16:9 (if filming video), which don't perfectly align with Instagram's accepted dimensions.
For the main Instagram feed, you're primarily working with three supported aspect ratios. Knowing these will help you control exactly how your images appear:
The key takeaway is that 4:5 is your maximum height. If you try to upload a photo that's taller than that - like a screenshot or a photo with a 9:16 aspect ratio (the standard size for Stories and Reels) - Instagram will force you to crop it down to fit within a 4:5 frame.
Sometimes, the fix is right inside the Instagram app itself. If your photo is already close to the 4:5 aspect ratio, you can often post the full version with just one tap.
Follow these quick steps:
If your photo is exactly 4:5 or very close to it, it will now fit perfectly inside the frame. If your photo is slightly taller than 4:5, Instagram will adjust it to fit the 4:5 constraints, which might still crop a tiny bit off the top and bottom, but it's often better than the aggressive square crop. This simple trick is the first thing you should always try. But what happens when your photo is way too tall and you absolutely cannot afford to lose any of it? For that, we need to prep the photo beforehand.
If you have an extra-tall photo (like a 9:16 shot) and you want to post the entire thing without compromise, the secret is to add borders. The goal is to place your tall photo onto a 4:5 canvas, and then fill the empty space on the sides with a solid color (usually white or black). This way, the final image you upload is a perfect 4:5 rectangle, even though your original photo remains untouched in the center.
This sounds complicated, but dozens of free mobile apps make it incredibly easy.
You don't need expensive desktop software for this. A quick search in the app store will give you many options, but here are some of the most reliable and user-friendly choices:
Let's walk through the process using Canva, since it's one of the most popular and straightforward tools for this job.
That's it! You now have a photo file that is perfectly formatted to 1080x1350 pixels. When you upload it to Instagram, it will fit seamlessly in the feed without any cropping needed.
Getting the technical size right is a great start, but how do you make your vertical content truly shine? Here are a few best practices to keep in mind.
Even though your photo will appear as a 4:5 rectangle in the feed, it will still be cropped to a 1:1 square on your main profile grid. Instagram automatically takes the center square of your image for this preview. When you're composing your shot or resizing it in an app, make sure the most important visual element - a face, a product, a focal point - is located in the middle part of the frame. This ensures your profile grid remains visually balanced and compelling, even when it’s not showing the full picture.
A tall frame offers a great canvas for visual storytelling. Use composition techniques to guide the viewer's eye:
If you're using the border method, consistency is what separates a professional look from a messy one. Decide on a border color - be it white, black, or even a specific brand color - and stick with it. A consistent frame helps tie your entire grid together visually, even if the content of the photos varies. This small detail can make your entire profile look more deliberate and polished.
Posting tall photos on Instagram is a fantastic way to make your content more engaging and visually stop the scroll. It all comes down to working within the platform's 4:5 aspect ratio, whether you use Instagram's own resizing tool or a simple app to add borders for a perfect fit. That one small adjustment can make a huge difference in helping your posts grab attention in a packed feed.
Once you’ve mastered formatting your photos, consistently planning and scheduling them is the next move. We built Postbase with a clean visual calendar that actually makes planning content feel simple. You can see how all your posts - from tall photos to Reels - will look together, ensuring your feed is always cohesive. It’s designed to help you schedule content across every platform reliably, without the complex features of older tools that slow you down.
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